Showcase Pages - Getting Started

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Information about Showcase Pages - Getting Started
Technology

Published on December 4, 2013

Author: linkedineurope

Source: slideshare.net

Description

Introducing a new way to highlight your individual brands – LinkedIn Showcase Pages.

Drive engagement with a dedicated page

Showcase Pages are extensions of your Company Page, designed for spotlighting a brand, business unit, or initiative. Create a page for a certain aspect of your business that has its own messages and audience segments.

Share specific content with a targeted audience

As with a Company Page, you can share Company Updates and Sponsored Updates with LinkedIn members who can now follow the aspects of your business that most interest them.

Create relationships that matter

Showcase Pages are aimed at building relationships with LinkedIn members. For more campaign-based efforts, use our Sponsored Updates, Sponsored InMail, or display advertising products.

For more details visit http://lnkd.in/showcase

©2013 LinkedIn Corporation. All Rights Reserved.

This is a Showcase Page A new way to highlight your individual brands Showcase Pages are extensions of your Company Page, designed for spotlighting a brand, business unit or initiative ©2013 LinkedIn Corporation. All Rights Reserved.

4 Steps to Getting the Most Out of Your Showcase Pages 1. Start your page off right 2. Build your audience 3. Spread the word 4. Serve up compelling content ©2013 LinkedIn Corporation. All Rights Reserved.

1. START YOUR PAGE OFF RIGHT Upload a compelling banner image & description that clearly defines your brand’s purpose to your members. Start with the best productivity products and add a healthy dose of collaboration. Connect instantly with your teams from everywhere. Microsoft Dynamics: built for any device, anywhere. Built for you. Website http://www.dynamics.com ©2013 LinkedIn Corporation. All Rights Reserved. Industry Information Technology and Services

2. BUILD YOUR AUDIENCE Invite employees to follow your page. Then draw in the broader LinkedIn audience through Targeted Status Updates from your parent Company Page. ©2013 LinkedIn Corporation. All Rights Reserved.

3. SPREAD THE WORD Drive awareness of your new Showcase Page by adding a LinkedIn Follow button to your websites, blogs, and other marketing materials. Use Follow Ads to encourage your target audience to follow your page. Sudeep, you might like to follow Follow Sudeep Microsoft Dynamics Keep up with updates about Microsoft Dynamics + Follow ©2013 LinkedIn Corporation. All Rights Reserved.

4. SERVE UP COMPELLING CONTENT Showcase Pages are all about content sharing, so be sure to post updates regularly. Use Sponsored Updates to reach your target audience and build your follower base. ©2013 LinkedIn Corporation. All Rights Reserved.

WATCH YOUR COMMUNITY GROW Continue to optimize your content & analyze your audience’s needs through the dedicated analytics for your Showcase page. ©2013 LinkedIn Corporation. All Rights Reserved.

CREATIVE CHECKLIST Optimize the impact of your page by checking off these creative essentials 1. Page Name (Suggested 60 characters max) 2. Rectangular Logo (Dimensions: 100x60px) Should be optimized for a white background 3. Page Description (70-200 characters) 4. Website URL 5. Square logo (Dimensions: 50x50px) 6. Hero image (Dimensions: 976x330px) ©2013 LinkedIn Corporation. All Rights Reserved.

Find out more: http://lnkd.in/showcase ©2013 LinkedIn Corporation. All Rights Reserved.

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