Show me the money

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Information about Show me the money

Published on April 30, 2008

Author: Dario


Show me the money!:  Show me the money! Seeking and Servicing a Sponsor Seeking Sponsorship:  Seeking Sponsorship Step 1: Decide what you want/need sponsorship for Step 2: Prepare a sponsorship package: a) Profile who you are – the target market you are offering b) What benefits can you offer a sponsor? c) Prepare a sponsorship level & benefits chart Step 3: Target potential sponsors Step 4: Secure and service your sponsors What do you want Sponsorship for?:  What do you want Sponsorship for? Decide what it is that you want the sponsorship to achieve. Also decide what is the best arrangement for your club or group. Do you want sponsorship to cover:   Your entire event or activity? Parts of an event – and therefore the possibility of more than one sponsor? Purchase of uniforms and equipment? Preparation and or printing publications? Hire of equipment/grounds/facilities? Travel/accommodation costs? Advertising/promotion costs? Development programs? Slide4:  What can you offer? Advertising Space (programs, website, directory) Signage & Banners Invitations to events Free tickets/admission to events Opportunity to host associated lunches, dinners, etc. Opening functions or events Presentation of awards Name/Logo on programs, invitations, posters, newsletters, website, etc. Name and logo on media release letterheads and media packages Name and logo on newspaper and or television advertisements Name mentioned during competition announcements Slide5:  What can you offer? Clothing opportunities ex) caps, shirts or shorts Name and logo on awards and trophies Possible introduction to other organizations/people that potentially might buy their product/service Naming rights to event(s) Opportunities for company staff involvement Always remember that you should cost anything that you agree to supply sponsors. There’s no point in having sponsors that cost you as much or more than you can receive from them. Preparing a Sponsorship Package:  Profile the club Profile the sport Highlight the features of being a sponsor of your club & the sport Sponsorship levels & benefits chart Preparing a Sponsorship Package *Synchro Ontario Club Sponsorship Package Template . . . Club Sponsorship Package:  Club Sponsorship Package Slide8:  Sponsorship Package – Club Profile Slide9:  Sponsorship Package – Club Profile Slide10:  Sponsorship Package Club Programs & Services Profile Athlete Services Membership Services Competitive Program Recreational Program Coaching Services Communication & Marketing Services Athlete Services RRegister athletes with Synchro Ontario RRegister athletes in competitions and events AAthlete Development Programs: SSummer Camp WWorkshops FFollow Synchro Ontario policies, procedures, rules and guidelines. AAccess to Club, Synchro Ontario and Synchro Canada, information and opportunities IIssue achievement awards Slide11:  Sponsorship Package – Sport Profile Sponsorship Package – Sport Profile :  Sponsorship Package – Sport Profile Competitions and events across the province attract hundreds of participants and spectators. INSERT COMPETITIONS YOU HAVE HOSTED OR WILL BE HOSTING THIS SEASON. ALSO INDICATE NO. OF PARTICIPANTS AND NO. OF SPECTATORS.   Synchronized swimming is a recognized and respected sport through its success and commitment to excellence, and may be the ideal sports marketing sponsorship for your product or service. The sport serves as an excellent channel to a target market of young and adult women, as well as to the parents and families of athletes.   CLUB NAME offers a range of sponsorship levels to optimize opportunity. CLUB NAME extends its promotion of sponsors to all of its events and resources, while customizing packages to meet the needs of a sponsor.   Through the development of successful partnerships synchronized swimming in COMMUNITY NAME will be able to continue increasing opportunities for participants at every level and continuing its record of success as Canada’s most successful amateur sport. Slide13:  Sponsorship Package - Sponsorship Features Associate with Canada’s most successful amateur sport Reach hundreds of potential consumers through advertising and promotions at competitions and events Access to club membership through: e-mail, club mailings, event displays, website, newsletter, etc... Reach niche target markets Partner with a sport that provides opportunities for all participants; athletes, coaches, officials and volunteers Maximize your investment with a sport that runs 12 months a year Promotion on CLUB WEB ADDRESS and in the CLUB NAME newsletter Partner with an organization that provides a range of Programming from participants in their first synchro class, to athletes striving to make the National Team Be part of CLUB NAME development of future stars Slide14:  Sponsorship Package Sponsorship Levels & Benefits Outline the benefits a sponsor would receive in the following areas: Advertising & Promotion News release, ad space, banner, club mailing, e-mail ads, etc. Invitations to special events Watershow, competition, etc. Club Recognition Website, logo in programs/ads/newsletter, sponsor appreciation, etc. Slide15:  Sponsorship Package Sponsorship Levels & Benefits Decide on Sponsorship Levels ($): Level 1, 2, 3 . . ., Bronze, Silver, Gold . . . Slide16:  Sponsorship Package Sponsorship Levels & Benefits Indicate the amount of benefit received at each sponsorship level What are sponsors looking for?:  What are sponsors looking for? Sponsors are looking for people who are potentially in the market for their products and services. Sponsors are looking for opportunity; remember that you might offer them an opportunity they never thought of (that’s why they haven’t called yet!) Sponsors will be looking to see that sponsoring your organization will be more effective than spending money on some other form of promotion or advertising. Sponsors want to be associated with success. They are also looking for a professional performance from you. Seeking Sponsors:  Seeking Sponsors Prepare a contact list of potential sponsors who look to be a match with you Once you have a proposal and a list of potential sponsors talk to them! Phone the companies and ask to speak to the manager/owner or marketing manager. Briefly tell them who you represent and what your plans are. Be positive; suggest to them (rather than ask) that you will send a sponsorship proposal. If it seems like no one is willing to speak to you, try to get the name of the most appropriate person and send a proposal anyway. Remember you have nothing to lose. Slide19:  Seeking Sponsors Don’t sit back and wait too long! Follow-up your proposal with a phone call at least five days after your proposal has been delivered. Try to find out when you might expect a reply, is there any other information that you can supply, are there things in your proposal that they would like explained? If your proposal is accepted arrange a meeting to discuss in detail, to begin to personalize your contact and develop your relationships. It might be a good time to get something in writing from your sponsor. Slide20:  Servicing your Sponsor If you promised it, then deliver it! Don’t try to save or make money by giving a sponsor less than you had agreed. If you think of something else that you can offer a sponsor and the cost or difficulty is minimal, do it! We all know the value of receiving something we didn’t expect. Try to build your relationship with your sponsor. Don’t over do it, but there is a lot to be said for some friendly contact. Call and ask how things are going from their end, is there anything they are having difficulty organizing for your event? Ask a sponsor out for lunch if you think it might help to build up your relationship and you can afford it. This can be before or after the event. Perhaps the opportunity may exist for your sponsor’s personnel to meet your members at your social functions. Slide21:  Servicing your Sponsor Follow-up after your event or sponsorship. Call your sponsor and find out how the sponsorship worked for them. They may provide you with valuable information for your next proposal, with ways in which your club event can be improved, of there might be something that you can provide now which may mean continued sponsorship in the future. Mementos of a sponsorship are also a nice gesture. Something as simple as a photograph can make a big impact. Be loyal to a sponsor. If they treat you right then return the favour. Try not to gain new sponsors if they offer services or products that compete with your current sponsors. When your event is taking place make sure that your sponsor’s rivals aren’t having their services or products sold or promoted by your club. Attention to detail, and looking after your sponsor’s needs, will enhance your relationship with them. Slide22:  Servicing your Sponsor After an Event: You should provide your sponsors with a brief report, which would include information such as: Attendances – the breakdown of males, females, adults, children. consider (don’t overdo the workload though) the possibility of conducting questionnaires or interviews with attendees – this information can help to give a profile of the sort of people who attend your events What were your successes? Where there any problems or issues? How can you improve it? Did your sponsorship achieve its goal, or purpose? Did your sponsorship get value for money? Did your club get value for money? Slide23:  Show me the money! Seeking and Servicing a Sponsor

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