Show Dailies Stretch Your Conference Content

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Information about Show Dailies Stretch Your Conference Content

Published on March 16, 2016

Author: JennWaters


1. Jenn Waters Assistant Publisher & Digital Media Manager, CustomNEWS @JennWaters1 / @CNShowdailies

2. The Show Daily • An established, proven communications tool • Year-round use of editorial • Increases a conference • Source of non-dues revenue (advertising, sponsorships)

3. Show Daily Content • Keynote & plenary sessions • Association news • Speaker and attendee interviews • Exhibitor news • Daily schedules

4. Maximize ROI on Keynote Speakers • Make headlines • Share photos • What about video? • Use email • Repurpose

5. Highlights Award Winners

6. Who Generates the Content? • Association staff: prewritten content, onsite session coverage (not likely) • Freelancer writers provided by show daily publisher • Member committees • Bloggers: members or authors of blogs in your field

7. APIC 2015 Annual Conference: • During the three-day conference, two reporters covered a total of 15 sessions, including opening plenary and closing keynote • Interviewed more than 20 attendees for four Question of the Day features • No cost to APIC for reporters, part of royalty agreement

8. Showcase Unique Content: • Audience polling results: Include a snapshot of attendee replies in your show daily.

9. Showcase Unique Content: • Question of the Day Feature: Collects quotes for future marketing materials.

10. Showcase Unique Content: • New Product Showcase: Paid listings that can become a web archive. Attendees want to see the latest: show them they conference.

11. How to Repurpose Content • Association publications

12. How to Repurpose Content • Blogs either the association or outside media channels

13. • Social Media How to Repurpose Content

14. How to Repurpose Content • Websites – Update association or conference website throughout the conference – Set up a website that would be a centralized location for content. Example: – Create webpages for each article, for viewing all year long

15. Visit for a sample of a stand-alone conference news site.

16. How to Repurpose Content

17. How to Repurpose Content

18. Content as a Marketing Tool • Archive Show Daily digital issues

19. Content as a Marketing Tool • Showcase special events. Created special highlights issue that client hosts at fellows.

20. Email newsletters Show those not attending what they missed.

21. Does your App have content? Share show daily links and create photo albums.

22. A Show Daily Gives You… • Content: – Photos, stories and video • Non-dues revenue: – Advertising Sales – Royalty payments • Sponsorship Opportunities: – T-shirts on temps; single issue sponsorships

23. …but what will it cost us? • Costs will vary depending on services needed: – Onsite editorial – Onsite photography – Distribution scenarios – # of Exhibit Days and attendees

24. Look at Different Options: • Doing in-house: • Outsourcing: – Trade publications – Show daily publishers: • Fee for service • Royalty

25. January 2015 project • 1,500 attendees, 50 exhibitors • $61,400 net advertising revenue • $8,498 royalty returned to client • Project includes: o 5 print issues, 2 email newsletters o Reporter - 4 days, 12 stories o Photographer - 4 days, serves as both show daily and meeting photographer

26. Summary • Onsite content curation saves money • Creates new resources • Can be shared via many channels • Use content to market future meetings • Generates non-dues revenue

27. Contact CustomNEWS, Inc.: Jenn Waters Assistant Publisher & Digital Media Manager CustomNEWS 240/401-6779 Company Blog:

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