Show Dailies Stretch Your Conference Content

50 %
50 %
Information about Show Dailies Stretch Your Conference Content

Published on March 16, 2016

Author: JennWaters

Source: slideshare.net

1. Jenn Waters Assistant Publisher & Digital Media Manager, CustomNEWS @JennWaters1 / @CNShowdailies

2. The Show Daily • An established, proven communications tool • Year-round use of editorial • Increases a conference • Source of non-dues revenue (advertising, sponsorships)

3. Show Daily Content • Keynote & plenary sessions • Association news • Speaker and attendee interviews • Exhibitor news • Daily schedules

4. Maximize ROI on Keynote Speakers • Make headlines • Share photos • What about video? • Use email • Repurpose

5. Highlights Award Winners

6. Who Generates the Content? • Association staff: prewritten content, onsite session coverage (not likely) • Freelancer writers provided by show daily publisher • Member committees • Bloggers: members or authors of blogs in your field

7. APIC 2015 Annual Conference: • During the three-day conference, two reporters covered a total of 15 sessions, including opening plenary and closing keynote • Interviewed more than 20 attendees for four Question of the Day features • No cost to APIC for reporters, part of royalty agreement

8. Showcase Unique Content: • Audience polling results: Include a snapshot of attendee replies in your show daily.

9. Showcase Unique Content: • Question of the Day Feature: Collects quotes for future marketing materials.

10. Showcase Unique Content: • New Product Showcase: Paid listings that can become a web archive. Attendees want to see the latest: show them they conference.

11. How to Repurpose Content • Association publications

12. How to Repurpose Content • Blogs either the association or outside media channels

13. • Social Media How to Repurpose Content

14. How to Repurpose Content • Websites – Update association or conference website throughout the conference – Set up a website that would be a centralized location for content. Example: – Create webpages for each article, for viewing all year long

15. Visit www.showdailies.net for a sample of a stand-alone conference news site.

16. How to Repurpose Content

17. How to Repurpose Content

18. Content as a Marketing Tool • Archive Show Daily digital issues

19. Content as a Marketing Tool • Showcase special events. Created special highlights issue that client hosts at www.ncvh.org/ fellows.

20. Email newsletters Show those not attending what they missed.

21. Does your App have content? Share show daily links and create photo albums.

22. A Show Daily Gives You… • Content: – Photos, stories and video • Non-dues revenue: – Advertising Sales – Royalty payments • Sponsorship Opportunities: – T-shirts on temps; single issue sponsorships

23. …but what will it cost us? • Costs will vary depending on services needed: – Onsite editorial – Onsite photography – Distribution scenarios – # of Exhibit Days and attendees

24. Look at Different Options: • Doing in-house: • Outsourcing: – Trade publications – Show daily publishers: • Fee for service • Royalty

25. January 2015 project • 1,500 attendees, 50 exhibitors • $61,400 net advertising revenue • $8,498 royalty returned to client • Project includes: o 5 print issues, 2 email newsletters o Reporter - 4 days, 12 stories o Photographer - 4 days, serves as both show daily and meeting photographer

26. Summary • Onsite content curation saves money • Creates new resources • Can be shared via many channels • Use content to market future meetings • Generates non-dues revenue

27. Contact CustomNEWS, Inc.: Jenn Waters Assistant Publisher & Digital Media Manager CustomNEWS 240/401-6779 jwaters@showdailies.com Company Blog: www.cnshowdailies.com

Add a comment

Related pages

Let us show you around - Stretch Internet

Let us show you around. Need people ... if your conference utilizes Stretch, ... Take Control of Your Portal. Our Content Management System provides a ...
Read more

12 Minute Splits Stretch Flexibility Workout For Beginners ...

Exclusive Content For Supporters http://www.patreon.com/psychetruth 12 Minute Splits Stretch Flexibility Workout For ... show you how to ...
Read more

Stretching Exercises for Women - Women's Heart Foundation ...

Stretching Exercises for Women. ... This can actually cause you to pull the muscle you are trying to stretch. You should stretch to the point of "MILD ...
Read more

8 Minute Stretch - YouTube

8 Minute Stretch. Category Sports ... Sports; License Standard YouTube License; Show more Show less. ... Stretching Your Legs and Spine To ...
Read more

OTC 2014 - Offshore Technology Conference

OTC is brought to you by technical societies that cover all aspects of the energy industry. Read the OTC Show Daily. ... Offshore Technology Conference, ...
Read more

6 Simple Yoga Stretches for Daily De-Stressing - 99u

6 Simple Yoga Stretches for Daily ... (If you want more of a stretch, you can ... I would add a standing quadriceps stretch as shown here. This shows ...
Read more

Welcome - IBC 2016

Register Your Interest in IBC Content ... designed to enhance your experience. The IBC Conference allows a deeper ... special show and is ...
Read more

CLASSICAL STRETCH by ESSENTRICS

Classical Stretch by Essentrics American Public TelevisIon'S longest running fitness TV show. The Classical Stretch television series is created, produced ...
Read more

Quite a Stretch - The Science of Stubborn Aches, Pains ...

Quite a Stretch Stretching science shows that a stretching habit ... What happens when you stretch your hamstrings intensely ... Current Contents, ...
Read more

MIPCOM - The world’s entertainment content market

MIPCOM is the year's most anticipated global market for entertainment content ... boost your exposure towards MIPCOM ... TV Shows with the highest social ...
Read more