Shoppers’ Journey Gets The Scoop On Customer Service

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Information about Shoppers’ Journey Gets The Scoop On Customer Service
Business-Finance

Published on March 10, 2014

Author: mfour

Source: authorstream.com

PowerPoint Presentation: Shoppers’ Journey Gets The Scoop On Customer Experience PowerPoint Presentation: Overview In today’s globalized, highly competitive marketplace, constant tweaking and refining is necessary to stay ahead of the competition, particularly in retail. Having the best data can provide an edge in refining customer experience to exceed expectations. MFour’s new Shoppers’ Journey program can provide Point of Emotion® customer stories presented in the actual voice of the customers. This unfiltered information can give management a better idea of what they need to do to improve the customer experience. PowerPoint Presentation: Boosting Competitive Edge Retailers and similar companies have three basic ways they can increase their competitiveness: Reducing expenses Creative marketing Improving customer experience Good information on customers’ experiences in your stores can help you with all three of these priorities. MFour’s new Shoppers’ Journey can help. PowerPoint Presentation: Providing Immediate Data Using mobile technology, we can reach out to a panel of consumers and solicit real-time responses to their experience in stores. Shoppers’ Journey allows us to call panel members while they shop and record their responses to questions about their experience and provide them to our clients. PowerPoint Presentation: Benefits of Point of Emotion® Surveys Pinpoints issues at specific sites. Provides relevant, current data. NO RECALL BIAS. You get exactly how they felt about their experience right when it happens. PowerPoint Presentation: How Shoppers’ Journey Works Panelists are alerted when entering a survey opportunity area. Panelists fill out a pre-qualifying survey. Panelists who qualify are given a brief phone call as they shop. Their responses are recorded and provided to clients. PowerPoint Presentation: In A Typical Shoppers’ Journey Study Surveyors conduct 15-20 qualitative interviews. The program is most effective at a 30 percent incidence. Interviewing takes place over 3 to 5 days, depending on incidence and how many locations are triggered. PowerPoint Presentation: MFour has a panel of 425,000 and currently sustains the largest mobile panel in the United States. Our panelists are active and engaged and we have an excellent survey completion rate. By working with MFour, companies can be sure of getting the right cross-section of shoppers for their data-gathering needs. MFour’s Panel PowerPoint Presentation: MFour Mobile Research is a mobile research firm providing clients with fast access to surveys conducted via mobile device. We have one of the largest survey panels in the country and can provide invaluable information about customer experiences in clients’ stores, including pictures and video captured by our panelists. Our research provides clients with accurate, timely information they can use to be more nimble in planning and executing company goals. To learn more, visit http://mfour.com/ or call 714-754-1234. About MFour PowerPoint Presentation: Photo credit: All photos taken from client website or Morguefile.

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