SheSays Austin Talk // From the Ad World to a Startup

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Information about SheSays Austin Talk // From the Ad World to a Startup
Career

Published on July 24, 2014

Author: SheSaysATX

Source: slideshare.net

Description

Heather Snoddy Miller discusses her journey from Account Director in advertising to Marketing Director to a hot Austin startup, Able.

Heather Snoddy Miller Director of Marketing Able heather@hiable.com @hsnoddy ! #agency2startup F R O M A G E N C Y T O S TA R T U P

F R O M A G E N C Y T O S TA R T U P

GROUNDWORK KEY

F R O M A G E N C Y T O S TA R T U P

What is a startup? “Startup is a state of mind,” says Adora Cheung, cofounder & CEO, Homejoy F R O M A G E N C Y T O S TA R T U P “A startup is a company working to solve a problem where the solution is not obvious and success is not guaranteed,” says Neil Blumenthal, cofounder & co-CEO, Warby Parker “If you are generating revenues below $20 million, have less than 80 employees, and remain resolutely in control of the company you started, you’re likely running a startup,” says Forbes

GROW ABILITY TO

F R O M A G E N C Y T O S TA R T U P

F R O M A G E N C Y T O S TA R T U P LACK OF FAMILIARITY

DIFFERENCES KEY

Agency Startup Do F R O M A G E N C Y T O S TA R T U P Learn Client factor Investor factor Multitasking Focus Flawless execution Ship it Creative Developers

Agency Startup F R O M A G E N C Y T O S TA R T U P Process-driven Success-driven Teamwork 1-person dpt. Compatibility New tech The pitch Traction

Agency Startup Budget hungry F R O M A G E N C Y T O S TA R T U P Budget lean Lips sealed Let’s talk Deadlines Self-starter Consolidation Independence

SIMILARITIES KEY

F R O M A G E N C Y T O S TA R T U P Culture is key

F R O M A G E N C Y T O S TA R T U P Young, tech-minded demographic

F R O M A G E N C Y T O S TA R T U P Race to Innovate

F R O M A G E N C Y T O S TA R T U P Risk

F R O M A G E N C Y T O S TA R T U P MVP, prototype, disruption, angels, growth hacking, pivot, traction, term sheet, seed round The Lingo Comp, RFP, pitch, ROI, brief, CTA, bookend, GRP, rough cut, geofencing

F R O M A G E N C Y T O S TA R T U P Scarcity of females

F R O M A G E N C Y T O S TA R T U P Women control 80% of spending, yet only 3% of creative directors are female Scarcity of females

F R O M A G E N C Y T O S TA R T U P Lack of mentorship ! Other career is calling ! Work-life balance ! Education ! Thick-skinned Why?

F R O M A G E N C Y T O S TA R T U P Job creation

F R O M A G E N C Y T O S TA R T U P Vital to defining Austin’s future

BIG THINKING

Help & learn from one another F R O M A G E N C Y T O S TA R T U P

F R O M A G E N C Y T O S TA R T U P Could startups save the dying agency model? Could agencies decrease startup failures? Together, can we help solve some of our cities biggest challenges? Can we improve the male to female ratio?

F R O M A G E N C Y T O S TA R T U P ARE STARTUPS THE NEW AGENCY?

Q&A LET’S CHAT

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