Sherri A Valenti Resume

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Information about Sherri A Valenti Resume

Published on March 4, 2014

Author: sherrivalenti



Sherri Valenti, founder of Brand Lucence, is an accomplished marketing executive with over 20 years’ of leadership experience in the media and technology industry. During more than a decade at 24/7 Real Media, she directed and oversaw the management and execution of all global corporate marketing initiatives. Her leadership helped catapult the once small digital company into the interactive arm of WPP, the world’s largest communications services group. In 2009, Sherri was instrumental in the genesis and strategic development of the first programmatic advertising trading desk that grew to become Xaxis, the world’s largest programmatic media and technology platform.

Sherri has incorporated the sciences and arts of communication theory into her repertoire. Her creativity combined with the nuances that her research background affords her results in transformative, influential branding strategies. Sherri holds a Bachelor of Arts degree in Communications from Rutgers University, and lives in Brooklyn, New York.

SHERRI A. VALENTI Mobile: 917.312.9973 / Email: / LinkedIn: STRATEGIC MARKETING EXECUTIVE Accomplished marketing executive with over 20 years’ advertising and technology industry experience, including 10 plus years in b2b digital leadership positions. Specialty areas include: global marketing, branding and thought leadership programs, company messaging, public relations, media relations, corporate and product marketing, multimedia advertising, creative strategy and execution, social media, event marketing, ad sales marketing, quantitative and qualitative research, marketing staff management and budget responsibility. WORK EXPERIENCE Brand Lucence Founder New York, NY December 2013 to present Brand Lucence is a boutique marketing services agency that specializes in creating and building holistic, inventive brand positioning and marketing programs that differentiate companies among their targeted markets. Our vast experience and knowledge of marketing strategy enables us to provide expert curation of your brand, delivering clarity and consistency in your message, identity, unique selling proposition, as well as benefits and value to current and potential customers. Our services range from consultative brand positioning and messaging to full service marketing strategy development and execution. PKPR Marketing Strategy Consultant New York, NY January 2013 to December 2013 Conceptualize and spearhead expansion of highly acclaimed PR firm to offer fully integrated marketing services capabilities. Services to include event execution, thought leadership platforms, creative, brand, and advertising development, as well as digital marketing and social media strategy. Current clients include Moleskine, Time Inc., Internet Week NY (IWNY), SpaFinder, MapBox, The Knight Foundation, and The Moth. Contextin, Inc. Vice President, Marketing New York, NY June 2012 to December 2012 Brought on as a member of the executive management team responsible for development and implementation of company positioning, rebrand, re-launch and overall marketing strategy. Project unrealized during tenure at organization. 24/7 Real Media, Inc., A WPP Company Media Innovation Group (MIG), A WPP Company Vice President, Marketing New York, NY April 2009 to June 2011 March 2003 to June 2011 Accountable for the creation, management and execution of global corporate marketing activities for 24/7 Real Media and the Media Innovation Group (MIG). Instrumental in the genesis and strategic development of the first programmatic advertising trading desk that grew to become Xaxis, the world’s largest programmatic media and technology platform. Duties for both organizations included:         Directed the development and implementation of all global corporate marketing initiatives. Oversaw evolution and deployment of company messaging as well as global public relations, media relations, and thought leadership programs. Led the creation and fulfillment of integrated strategic marketing & advertising programs for corporate and product teams. Ownership of all campaign components from the initial creative and messaging elements through the channel dissemination which included: digital (display, email, SEM, SEO, social), print, exhibitions, sponsorships and events. Conceptualized, supervised and executed global signature events, as well as ancillary events for all business units. Signature programs included annual Digital Summit events in NY, London and Paris attended by CLevel publisher clients and prospects, as well as high level agency supervisors and decision makers. Directed and supervised all Creative Services operations and processes, vendors, materials, etc. – Included concepting, scheduling, facilitating, and implementing all creative assets. Maintained consistency of corporate and product specific brand identity and messaging on a global basis. Managed marketing staff and oversaw all departmental efforts by streamlining staff activities, project management and assignment. Developed, maintained and controlled global marketing budget consistent with regional sales objectives.

SHERRI A. VALENTI Mobile: 917.312.9973 / Email: / LinkedIn: Marketing Director January 2001 to March 2003  Developed and executed marketing budget, plans and programs on behalf of Corporate, Advertising Sales, and Technology divisions. Managed and mentored Corporate Marketing, Creative Services and Product Marketing staff.  Directed the development and implementation of all online and offline marketing and branding efforts.  Conceptualized and implemented sales and promotional opportunities on behalf of client Web publishers.  Oversaw and directed external Public Relations firm’s activities.  Supervised company’s internal research initiatives and managed external vendors. 24/7 Real Media, Inc. / Real Media Senior Marketing Manager September 1999 to January 2001  Directed development of department-specific marketing efforts as well as management of corporate marketing communications.  Managed Creative Services department efforts for internal and external communications, for both online and print mediums.  Collaborated with online and offline advertising agencies to develop and position the “Real Media” brand name within the online advertising and investor communities.  Oversaw and implemented company’s event marketing initiatives. United Television Sales, Inc. New York, NY Marketing Manager July 1995 to September 1999  Compiled multimedia marketing sales presentations on an individual and group basis for nine owned and operated Chris Craft/United broadcast television stations.  Collaborated with stations’ marketing staff in the interactive sales strategies of station group’s Web sites cultivating them into revenue generating vehicles.  Directed Research Department in the development of qualitative research presentations to client advertisers on behalf of station group.  Developed and designed niche oriented Web sites which served as the digital arms to multimarket vignette series.  Directed the development of company intranet which improved communications and reduced costs of information dissemination. Katz Media Group Inc. (promoted 3 times in 4 years) Marketing Research Manager, National Television Division, (1993-1995) Marketing Analyst, National Television Division (1990-1993) Assistant to Director of Marketing, American Television Division (1989-1990) New York, NY 1989-1995 EDUCATION & TRAINING Rutgers University, New Brunswick, N.J. Bachelor of Arts in Communications The NLP Center of New York, New York, NY Neuro-Linguistic Programming Practitioner Program & Master Practitioner Program INDUSTRY ORGANIZATIONS Internet Advertising Bureau (IAB), Women in Media Mentoring Initiative (WIMMI), American Marketing Association (AMA), Advertising Education Foundation (AEF) VOLUNTEER WORK AND CHARITABLE ASSOCIATIONS The Bridge, Make a Difference Committee, Board Member, Partnership for a Drug Free America, TD Foundation, 826NYC, New York Cares

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