Published on October 25, 2013
Shepherding Your Content for Operational Efficiency Val Swisher, CEO Content Rules @contentrulesinc
Definition Operational Efficiency Doing more with the same resources.
Who am I? Content Rules An amazing collection of people who help great clients create fabulous content and get it ready for global consumption.
Operational Efficiency is Not New
What About Terminology Management?
How? Consistent Terminology Increases Operational Efficiency
How Many Ways Can You Say: Dog Puppy Canine Poodle
Why? What About XML and Reuse? “You Cannot Realize the Gains of Structured Authoring Efficiency if You are Not Efficient with Words” - me.
Operational Efficiency and Translation
How? Translation Trifecta
But How? Pull Push
Dirty Little Secret No one uses style guides. That’s right. No one.
Right Tools Using the right tools, you will • Spend less time writing • Use editing resources more effectively • Create better quality content in all languages • Spend 15-40% less money on translation • Get to market faster • Field fewer technical support calls • Have happier customers
So What are You Waiting For?
write. read. search. tweet. © Content Rules, Inc. All rights reserved. firstname.lastname@example.org www.contentrules.com/blog www.contentrules.com @ContentRulesInc Shepherding Your Content for Operational Efficiency
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