Shepherding Your Content for Operational Efficiency

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Information about Shepherding Your Content for Operational Efficiency
Business & Mgmt

Published on October 25, 2013

Author: contentrules

Source: slideshare.net

Description

Learn about how to get the most from your content by focusing on the efficient of your terminology. Terminology affects structured authoring, translation, and more. Find out the dirty little secret about corporate style guides. Learn what you need to do to maintain your brand without losing your mind.

Shepherding Your Content for Operational Efficiency Val Swisher, CEO Content Rules @contentrulesinc

Definition Operational Efficiency Doing more with the same resources.

Who am I? Content Rules An amazing collection of people who help great clients create fabulous content and get it ready for global consumption.

Operational Efficiency is Not New

What About Terminology Management?

How? Consistent Terminology Increases Operational Efficiency

How Many Ways Can You Say: Dog Puppy Canine Poodle

Why? What About XML and Reuse? “You Cannot Realize the Gains of Structured Authoring Efficiency if You are Not Efficient with Words” - me.

Operational Efficiency and Translation

How? Translation Trifecta

But How? Pull Push

Dirty Little Secret No one uses style guides. That’s right. No one.

Right Tools Using the right tools, you will • Spend less time writing • Use editing resources more effectively • Create better quality content in all languages • Spend 15-40% less money on translation • Get to market faster • Field fewer technical support calls • Have happier customers

So What are You Waiting For?

write. read. search. tweet. © Content Rules, Inc. All rights reserved. vals@contentrules.com www.contentrules.com/blog www.contentrules.com @ContentRulesInc Shepherding Your Content for Operational Efficiency

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