Published on March 9, 2014
Pitch Deck Dedicated to empowering Native Women in Canada through our label of handbags. Devon Fiddler // Chief Changemaker & SheEO devonﬁddler@me.com// 1.306.270.8489
Problem • Native women in Canada face huge disadvantages: Ø Higher rates of poverty, incarceration & victims of violence. Ø High rates of unsolved missing & murdered cases. • These realities overshadow successes of Native women, allowing negative stereotypes to prevail!
Solution • Empower Native women through job creation, and design collaboration opportunities. • Educate mainstream through our platform and our goods.
Business Model Direct to Customer Years 1 - 5 Design Design & Make Online Marketing & Sales Wholesale Years 4 - 5 Customer Distribute to Retail Market & Make Sales Manufacture SheNative Community. Empower. Celebrate. Educate. Inspire.
Underlying Magic – Our Goods... Leather Goods Modern, Timeless, FuncPonal Celebrate & Empower NaPve Design Elements • Crowdsourcing Native designers/artisans • Niche Goods in Handbags Industry • Opportunity to share our success stories as women
Marketing & Sales Strategy Pre-Launch Marketing & Pre-Sales Strategy • Launch Strategy • • • • • • • Build Social Media following through blogging, Facebook giveaways, design contests, Twitter & Pinterest posts Gain Media Exposure Celebrity Gifting of Handbags Soft Launch Party Pop-up Shops in Major Canadian Cities, Saskatoon Farmers Market Online Shop, Shop Indigenous Indigenize Launch Event with Shopindigenous.ca Aboriginal & local tradeshows & local fashion shows
Competition • NaPve Handbag Brands & Fashion Designers – Angelia DemonPgny – Joanne Anderson • Canadian Made Leather Handbag Brands & Designers – Roots Canada – Chicks & Girlies – Erin Templeton – Rowland Leather – Jessica Jensen
Team Devon Fiddler Owner & Founder, Chief Changemaker Business Planning & Development, Operations Heather Abbey Co-Founder & Founder of Shopindigenous.ca Social Media Marketing, Fashion photoshoots & Event Planning, Start up Experience Sheena Repath Founder of Ideal Samples & Making Sh*t Happen of Toronto, ON Product Development Advisor Product Development in Fashion Industry, Manufacturing, Wholesale, and Online Distribution Expertise
Financial Projections Conservative Projections Year 1 Items Sold per Year Average Selling Price on items Sales per Year Revenue per Year Community Initiatives Program ($10 per item) Profit Margin Goal (15% of Sales) Year 3 Year 5 Ambitious Projections Year 1 Year 3 Year 5 500 1500 3000 550 3000 5000 339 339 289 339 339 289 $169,500.00 $508,000.00 $867,000.00 $186,450.00 $1,017,000.00 $1,445,000.00 $84,750.00 $254,000.00 $433,500.00 $93,225.00 $508,500.00 $722,500.00 $5,000.00 $15,000.00 $30,000.00 $5,500.00 $30,000.00 $50,000.00 $25,425.00 $76,200.00 $130,050.00 $27,967.50 $152,550.00 $216,750.00 • Cost of Goods Sold are no more than 50% of sales (labour and materials) • We will aim for a 15% profit margin of sales
Accomplishments to Date • In Product Development & Crowdsourcing Phase • Participant of Praxis School of Entrepreneurship & Start-up Generation Global Fellowship Program Future Development Plans • Launch Indiegogo Crowdfunding Campaign (April May 2014) • Production of first Product Line (June 2014) • Launch Online Shop (July 201) • Start first in-house production run (July 2014) • Saskatoon Farmers Market Weekend Retail Pop-up Shops (July-August 2014)
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