SheNative Pitch Deck

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Information about SheNative Pitch Deck

Published on March 9, 2014

Author: devonfiddler7



SheNative is a start up high end hand bag label made for the modern women.

SheNative is more than just another handbag line. We are about empowering Native women in Canada through the design, production and fabrication of our goods, and our community cause fund for disadvantaged women.

Our bags are beautiful, classic, and timeless, with a native flair. We showcase the beauty of our cultures, with clean lines, luxurious materials, and we are locally made in the Saskatchewan prairies.

Pitch  Deck   Dedicated to empowering Native Women in Canada through our label of handbags. Devon  Fiddler  //  Chief  Changemaker  &  SheEO  1.306.270.8489  

Problem •  Native women in Canada face huge disadvantages: Ø  Higher rates of poverty, incarceration & victims of violence. Ø  High rates of unsolved missing & murdered cases. •  These realities overshadow successes of Native women, allowing negative stereotypes to prevail!

Solution •  Empower Native women through job creation, and design collaboration opportunities. •  Educate mainstream through our platform and our goods.

Business Model Direct to Customer Years 1 - 5 Design   Design & Make Online Marketing & Sales Wholesale Years 4 - 5 Customer   Distribute   to  Retail   Market  &   Make  Sales   Manufacture   SheNative Community. Empower. Celebrate. Educate. Inspire.

Underlying Magic – Our Goods... Leather  Goods   Modern,  Timeless,   FuncPonal   Celebrate  &  Empower   NaPve  Design   Elements   •  Crowdsourcing Native designers/artisans •  Niche Goods in Handbags Industry •  Opportunity to share our success stories as women

Marketing & Sales Strategy Pre-Launch Marketing & Pre-Sales Strategy •  Launch Strategy •  •  •  •  •  •  •  Build Social Media following through blogging, Facebook giveaways, design contests, Twitter & Pinterest posts Gain Media Exposure Celebrity Gifting of Handbags Soft Launch Party Pop-up Shops in Major Canadian Cities, Saskatoon Farmers Market Online Shop, Shop Indigenous Indigenize Launch Event with Aboriginal & local tradeshows & local fashion shows

Competition •  NaPve  Handbag  Brands  &  Fashion  Designers   –  Angelia  DemonPgny   –  Joanne  Anderson   •  Canadian  Made  Leather  Handbag  Brands  &   Designers   –  Roots  Canada   –  Chicks  &  Girlies   –  Erin  Templeton   –  Rowland  Leather   –  Jessica  Jensen  

Team Devon Fiddler Owner & Founder, Chief Changemaker Business Planning & Development, Operations Heather Abbey Co-Founder & Founder of Social Media Marketing, Fashion photoshoots & Event Planning, Start up Experience Sheena Repath Founder of Ideal Samples & Making Sh*t Happen of Toronto, ON Product Development Advisor Product Development in Fashion Industry, Manufacturing, Wholesale, and Online Distribution Expertise

Financial Projections   Conservative Projections Year 1 Items Sold per Year Average Selling Price on items Sales per Year Revenue per Year Community Initiatives Program ($10 per item) Profit Margin Goal (15% of Sales) Year 3 Year 5 Ambitious Projections Year 1 Year 3 Year 5 500 1500 3000 550 3000 5000 339 339 289 339 339 289 $169,500.00 $508,000.00 $867,000.00 $186,450.00 $1,017,000.00 $1,445,000.00 $84,750.00 $254,000.00 $433,500.00 $93,225.00 $508,500.00 $722,500.00 $5,000.00 $15,000.00 $30,000.00 $5,500.00 $30,000.00 $50,000.00 $25,425.00 $76,200.00 $130,050.00 $27,967.50 $152,550.00 $216,750.00 •  Cost of Goods Sold are no more than 50% of sales (labour and materials) •  We will aim for a 15% profit margin of sales

Accomplishments to Date •  In Product Development & Crowdsourcing Phase •  Participant of Praxis School of Entrepreneurship & Start-up Generation Global Fellowship Program Future Development Plans •  Launch Indiegogo Crowdfunding Campaign (April May 2014) •  Production of first Product Line (June 2014) •  Launch Online Shop (July 201) •  Start first in-house production run (July 2014) •  Saskatoon Farmers Market Weekend Retail Pop-up Shops (July-August 2014)

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