She Says Presentation

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Information about She Says Presentation

Published on May 30, 2008

Author: pristyles



Sarah and Priyanka's presentation about how to make the most of trend research. Doesn't make much sense without commentary tho!

How to get the best out of trends: a pair of trend terriers explain Sarah Rabia Strategist, Naked Priyanka Kanse Planner, Rapier How to make the most of trends: a pair of trend terriers explain Images: Flickr/Jurica G and z5

Who are we?

What we would like… Image: Flickr/chotda

What is trend analysis?

What is a trend? 'The future has already happened; it's just that it isn't very well distributed.' 
 William Gibson Trend analysis is based on the idea that what has happened in the past and present offers insights into what will happen in the future. It is the mapping of expected changes in the behaviour of societies, markets and consumers.

In short: A pattern of anomalies which have the capacity to affect mass culture. Such as… Freeganism Slow Fashion Womenomics Photo creds: UK Freegans, Flickr/PTSang, The Economist

Where the magic happens

The Knowledge map Trend Professionals Agency Staff KNOWLEDGE DEPTH OF KNOWLEDGE

The Knowledge map Trend Professionals Agency Staff KNOWLEDGE DEPTH OF KNOWLEDGE Eco Trends Design Trends Youth Culture

What are trends good for?

Anticipating your market and consumer *Anticipate market shifts - brands fail when they don't *Identify new customers *Spot emerging customer attitudes and behaviours *Inspiration and blue sky thinking *Research Photo creds: Dr. David J Otway

Don’t expect a ready-made strategy… … do expect to be Photo creds: Flickr/ex2axs

Good trend analysis will allow you to see the big picture quickly… …and helps you come to a meaningful conclusion Photo creds: Flickr/mdotanai

How to have a happy relationship with your trend consultant

The perfect brief is a loose brief Photo creds: Flickr/Adam Mulligan

If you do need to narrow the target, schedule an informal interim meeting Photo creds: Flickr/cybergabi

Don’t be too involved

A truly useful trend should be unexpected

Case studies

Double dressing

Middle Class Proletariat

SeeMe TV

Thank you. [email_address] [email_address] Love, Priyanka Sarah

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