She is-aida

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Information about She is-aida
Business & Mgmt

Published on April 2, 2013

Author: billasbi



PARTPower of Adaptive Resources for  Teacher and Trainer

Non IT’s Techniques in Trainings

SHE  IS  AIDASHE IS AIDA ( 9 char s ) ( 9 char’s ) Always remember  the rule of 7 (+/‐) 2

• Specific – What, Who, Where, Why, How• M Measurable bl – Outcome, not activity• Achievable – Competency & Willingness• Relevant – Align with vision• Time‐bound – When the due‐date will happened When the due date will happenedSMART objectives

Always provoking  y p gpositive frame of  Human‐side uman‐

Always Utilize  yaudience/participants  Experience ( Constructivism  approach)

In‐house or public  training ? g

Style of audience l f di (Learning styles)

Conventional view of  AIDA concept AIDA concept• Att ti Attention• Interest• Desired• Action

Pada tahap Awal .. pGunakan “Pattern‐interrupt” untuk memperoleh perhatian audience. l h h ti di

I Arahkan agar ke‐ nginan audience terpuaskan ..Gunakan teknik “Pain Pleasure”  Pain‐Pleasure management.

Didalami secara cerdas ..Gunakan teknik MECE dari McKinsey.

Arahkan pada sasaran,  yaitu pada keinginan presenter ..Lakukan “Leading” and “Leading” and  Suggestion “Suggestion”

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