Shazam Built Over Time

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Information about Shazam Built Over Time
Technology

Published on February 25, 2014

Author: thegregoryhaft

Source: slideshare.net

Description

The music discovery app, Shazam now has 85 million monthly active users, partnerships, and may soon be an IPO, but it wasn’t always such a big deal. Shazam started as a small company that took time to build and nurture. However, now that Shazam is a giant it seems like they can accomplish anything.
Two weeks ago they added a television service to the app for links, photos, and related video content to the music you are trying to identify. Now Shazam has announced it will start a new label with Warner Music Group. This app seems unstoppable. The company has a $500 million valuation and $72 million in funding. Shazam’s slow crawl to success has definitely paid off because they are now music industry giants.
They built up their company by teaming with other brands along the way. They would utilize companies outside the U.S. to expand their customer base. Just last April they temporarily merged their 27 million-track database with a company called Saavn, which has a 1 million-track database. The temporary merger gave Shazam access to users throughout India, as Saavn is a Spotify equivalent in the area. Shazam has also strategically kept ties to important U.S. partners. They have teamed with Jimmy Kimmel Live with audio downloads and Kimmel’s YouTube channel and they connected with Fox to give viewers more ways to vote for the X-Factor. Shazam is diversifying what their company does, while continuing to be a giant in the song identification realm. The new record label deal will help them to continue the process of helping artists to get discovered and put them on the road to being in the top 40.
The slow growth of Shazam into what it is today will help the company last as a pillar of the music industry.

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