Shazam and the Next Big Hit

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Information about Shazam and the Next Big Hit

Published on February 25, 2014

Author: unninarayanan



The song identification app, Shazam may be about to identify what the next hit song will be. There are 8.8 million Shazam users and every time they use the app to identify a song, that data is stored and could give insight into what popular songs will hit the top of the charts.
When a listener uses the app, the ID tag from the song goes to the British company’s database. From there they use the data to create pop charts that are then shown to record labels, concert promoters, and radio stations that promote the song to make it bigger. A few huge songs got their start on Shazam like Lorde’s “Royals” and Daft Punk’s “Get Lucky.”
The head of promotions for Warner Brothers Records, Peter Gray sites that Shazam has “become a very useful and insightful tool.” The app has had a track record of making solid predictions about the success and popularity of songs. Over the past few years, Shazam has been able to predict Billboard’s Hot 100 and Top 40 almost two months in advance. In some ways, it feels like Shazam is responsible for getting songs to the top of the list. For example, Icona Pop’s song “I Love It” aired on the TV show Girls, ended up on Shazam a few days later and went on to become a smash hit. Shazam predicted that YG’s career would really skyrocket in 2011. It took a few more years, but now his song “Who Do You Love” is number two on the company’s hip hop chart.
Shazam has proven to have the best metric data and predictions about success. Rather than looking at sales data throughout the whole country, Shazam compiles regional data and is able to track trends in certain cities and then predicts their spread. Another new advantage for the company is that they are reporting data in real time, rather than taking a week to collect and announce listening numbers.
Shazam has become to reliable in its predictions that Warner Music Group has now created a label imprint just for artists that were discovered through Shazam.

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