advertisement

Shanzhai Innovation

0 %
100 %
advertisement
Information about Shanzhai Innovation
Design

Published on August 28, 2012

Author: frogdesign

Source: slideshare.net

Description

Can a copy be more truthful to an idea than its initial rendition?
advertisement

Shanzhai Innovationby Rainer Wessler, Executive Creative Director

frog drives innovation for the connected world

frog drives innovation for the connected world

frog drives innovation for the connected world

Innovation

InnovationIntent RenditionIdeation ExecutionCreativity Craftsmanship

The Shanzhai phenomenon.

Shanzhai marks a temporary,not the ultimate state of anorganization’s evolution.

Hiroshige van Gogh (original) (copy)

Traditionally, copy and repetition are key ingredients to Chineseeducation and training programs and do not demonstrate a lack of ideasor originality, but a statement of respect. Frequent iteration andincremental improvement are seen as a necessity to achieve perfection.

Only after acquiring the basic skills of a trade, creativity is encouraged as adirection for further growth. In a country that values respect and continuitybetween generations as much as China does, can we look at Shanzai as astep, but not the end state in an organization’s evolution?

An ecosystem that not only delivers truthful copies of productsbut also creates novel feature and brand permutations.

Shanzhai products help toproject status and upwardsocial mobility.

Miàn Zi面子

In a country socio-economically as divers as China, putting your best faceforward drives many behaviors and aspirations. Shanzhai products can playan important role by providing the insignia to project achievement or upwardsocial mobility.

In a country socio-economically as divers as China, putting your best faceforward drives many behaviors and aspirations. Shanzhai products can playan important role by providing the insignia to project achievement or upwardsocial mobility.

Shanzhai products can actually play in favor of the established brands. Ilearned that sometimes customers might only become aware of ‘the realthing’ through the purchase of an equivalent Shanzhai product - especially inlow tier cities where western brands often lack branch presence.

Shanzhai are among the trulycustomer centric businessesin China.

This is not a basket of eggs.It’s the tip of an iceberg.

For most people shanzhai - or imitation goods, have a derogative association.However, one of the motivations for going Shanzhai is to avoid the difficultregulations the Chinese government has established to become an officialmanufacturer.

The Shanzhai ecosystem that can crank out products in one-tenthof the time, unencumbered by moral, legal or institutional barriers,can be seen as more customer-centered and responsive than their legallyestablished competitors in China - an opportunity, rather than a threat?

Given their fast product-to-market cycles and their non-commitment toregulations and business alliances Shanzai manufacturers can be seenas more customer-centered and responsive than their legally establishedcompetitors in China.

Shanzhai redefines therelationship between theinventor and the maker.

... an ancient form of Google Wave, where ideas invite conversations - andsometimes imitation ...

In post-renaissance western cultures the inventor often enjoys higherappreciation than the craftspeople who make it happen.

Can a copy be more truthful to the actual idea than it’s initial rendition?

Yes it can :-)

Only in arts and pop culture we see symbiotic relationships between theinitiator of an idea and the ones who are the excelling in bringing it to life.(think Beethoven & Glenn Gould)

Only in arts and pop culture we see symbiotic relationships between theinitiator of an idea and the ones who are the excelling in bringing it to life.(think electronic music / sample and remix culture)

Shanzhai innovation in the‘connected world’ ...

One open briefing, three independent teams = one idea?

Do ideas converge in the connected world?

Has innovation turned into a community effort, a public sport?

A community of designers volunteering their ideas to brands they admire.

What can we learn fromShanzhai companies?

Have the headand the handwork together.

Accept what youdon’t know. Jumpin, get dirty.

Know what you areselling. Love yourproduct!

Increase TTMthrough incrementalinnovation?

Understand yourcustomers andtheir needs.

Co-createwith yourcustomers.

Be easy to dealwith. Be a goodpartner.

Stop obsessingwith protectingyour ideas?

Hire good people.People whonetwork.

Hire good people.People whonetwork.People who lovewhat they make.

Add a comment

Related presentations

My Music Magazine Pitch

My Music Magazine Pitch

October 30, 2014

music mag pitch

Questionaire charts

Questionaire charts

November 4, 2014

bk

Final research

Final research

November 5, 2014

final research

Cersaie 2014

Cersaie 2014

October 30, 2014

allestimento in cartone per il Cersaie 2014 alberi in cartone scultura in cartone

Quarta turma do workshop de Infografia, ministrado por Beatriz Blanco e Marcos Sin...

Related pages

The new shanzhai: democratizing innovation in China

Eric von Hippel depicted the ideal state for future innovation in his book Democratizing Innovation (2007). He wrote that it should come without the ...
Read more

Shanzhai’s Role in Innovation Strategy | DesignMind

The term “Shanzhai” refers to a part of China’s informal industry that is known for fast product cycles as well as its tendency to seek inspiration ...
Read more

Innovation in China: The Art of Shanzhai - Launch Factory 88

Innovation in China: The Art of Shanzhai. 17th March 2014. Much can be said about China’s infamous copy-and-paste culture; large amounts of fake watches ...
Read more

Shanzhai - Wikipedia, the free encyclopedia

Shanzhai mobile phones can be sold at very low prices compared to ... is a philosophical term denoting a Chinese style of innovation with a peasant ...
Read more

Shanzhai manufacturing – an alternative innovation ...

Shanzhai manufacturing – an alternative innovation phenomenon in China: Its value chain and implications for Chinese science and technology policies
Read more

Shanzhai | Patterns from IDEO

Leveraging grassroots innovation. Nokia recognized how Shanzhai can help us learn about other cultures when it created a design competition in three ...
Read more

Shanghai and Disruptive Innovation - The Globalist

Shanzhai: The disruptive potential of innovation from below. By Anna Greenspan
Read more

Shanzhai: Open innovation as an invitation to start new ...

The term ‘shanzhai’ is still often used pejoratively to refer to Chinese copycat electronic devices, based on copied designs and knock-off brand names.
Read more

Shanzhai City

Shanzhai City will publish the Green Paper Report to all forestry departments in all provinces in China and central ... We datafy social innovations, ...
Read more