Shaliesh Ghimire Worpress Presentation June08

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Information about Shaliesh Ghimire Worpress Presentation June08

Published on June 16, 2008

Author: sghimire

Source: slideshare.net

Blogging 101 Shailesh Ghimire AzMortgageGuru CTX Mortgage Company www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire

Introductions In the mortgage business CTX Mortgage Company (>3 years) Blogging for almost 3.5 years www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire

In the mortgage business

CTX Mortgage Company (>3 years)

Blogging for almost 3.5 years

So… You Want to Blog Part One What is a blog? Blogging Platforms Blog Topics Blogs as Networks Part Two Marketing your blog Search Engine Results Social Media/Networking What makes a blog great? Turning clicks into deposit slips www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire

Part One

What is a blog?

Blogging Platforms

Blog Topics

Blogs as Networks

Part Two

Marketing your blog

Search Engine Results

Social Media/Networking

What makes a blog great?

Turning clicks into deposit slips

What is a blog? A blog is a website where entries are written in chronological order and commonly displayed in reverse chronological order. A blog provides commentary or news on a particular subject such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. Source: Wikipedia www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire

A blog is a website where entries are written in chronological order and commonly displayed in reverse chronological order.

A blog provides commentary or news on a particular subject such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic.

Source: Wikipedia

Blog vs. Website A blog is a type of website Websites are typically more static with a brochure feel A dialogue, a conversation with fresh content One does not displace the other, they serve different functions Lets look at a blog and compare it to a website www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire

A blog is a type of website

Websites are typically more static with a brochure feel

A dialogue, a conversation with fresh content

One does not displace the other, they serve different functions

Lets look at a blog and compare it to a website

Choosing a Blogging Platform Easy 1-2-3 step Requires a blog software Available platforms: Wordpress Typepad Blogger/Blogspot LiveJournal www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire

Easy 1-2-3 step

Requires a blog software

Available platforms:

Wordpress

Typepad

Blogger/Blogspot

LiveJournal

Setting Up a Blog Free hosting http://your-blog-name.wordpress.com http://your-blog-name.blogspot.com Advantage: No cost to you whatsoever Disadvantage: Brand equity, ownership Self hosting http://www.your–blog-name.com http://www.your-domain-name.com/your-blog-name Disadvantage: Cost? Advantage: Brand equity, ownership www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire

Free hosting

http://your-blog-name.wordpress.com

http://your-blog-name.blogspot.com

Advantage: No cost to you whatsoever

Disadvantage: Brand equity, ownership

Self hosting

http://www.your–blog-name.com

http://www.your-domain-name.com/your-blog-name

Disadvantage: Cost?

Advantage: Brand equity, ownership

Setting Up a Free Hosted Wordpress Blog www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire

Free Hosting Setup Go to www.wordpress.com Click on the “Sign Up Now” Select username and password and submit Blog is set up as http://username.wordpress.com www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire

Go to www.wordpress.com

Click on the “Sign Up Now”

Select username and password and submit

Blog is set up as http://username.wordpress.com

Setting Up Self Host Wordpress Blog www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire

Follow These Steps Obtain domain name GoDaddy, DreamHost Select host for blog: GoDaddy, DreamHost Host will need to do the following: Install Wordpress Configure Wordpress access If you already have a domain, then ask the host to set up WP in a subfolder www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire

Obtain domain name

GoDaddy, DreamHost

Select host for blog:

GoDaddy, DreamHost

Host will need to do the following:

Install Wordpress

Configure Wordpress access

If you already have a domain, then ask the host to set up WP in a subfolder

File Transfer and WP Folders FTP Setup To transfer files, themes, plugins etc. GoDaddy already has a built in FTP tool DreamHost – you need a FTP tool ( Coffee Cup ) Three folders: Admin (admin – never need to go there) Includes (never need to go there) Content Themes Plugins www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire

FTP Setup

To transfer files, themes, plugins etc.

GoDaddy already has a built in FTP tool

DreamHost – you need a FTP tool ( Coffee Cup )

Three folders:

Admin (admin – never need to go there)

Includes (never need to go there)

Content

Themes

Plugins

Wordpress Themes Themes and design (thousands of free themes available) http://www.freewpthemes.net/ http://www.freewordpressthemes.com/ http://themes.wordpress.net/ Useful tips when selecting a theme: Test your blog on varying platforms (IE, Firefox ...) Check the load time (anything greater than 7s is bad) www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire

Themes and design (thousands of free themes available)

http://www.freewpthemes.net/

http://www.freewordpressthemes.com/

http://themes.wordpress.net/

Useful tips when selecting a theme:

Test your blog on varying platforms (IE, Firefox ...)

Check the load time (anything greater than 7s is bad)

Wordpress Plugins Install some useful Plugins such as Askimet Ultimate Tag Warrior Google Site Maps Flickr Photo Dropper Social Bookmarking Contact Form www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire

Install some useful Plugins such as

Askimet

Ultimate Tag Warrior

Google Site Maps

Flickr Photo Dropper

Social Bookmarking

Contact Form

Final Setup Stage Search Engine Optimization and Analytics Install Google Sitemaps Register with FeedBurner Register with Technorati, BlogCatalog… Register with Google Analytics www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire

Search Engine Optimization and Analytics

Install Google Sitemaps

Register with FeedBurner

Register with Technorati, BlogCatalog…

Register with Google Analytics

Some Lessons Learned Host your blog within your own domain name Choose a web host experienced in hosting a blog I’ve heard mixed things about GoDaddy Don’t be afraid to ask questions while setting up a blog www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire

Host your blog within your own domain name

Choose a web host experienced in hosting a blog

I’ve heard mixed things about GoDaddy

Don’t be afraid to ask questions while setting up a blog

WordPress Tour Dashboard, Write, Manage, Comments Blogroll, Presentation, Plubins, Users/Options STOP HERE……………... You’re ready to write your first blog post! Stand up and clap!!!!! www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire

Dashboard, Write, Manage, Comments

Blogroll, Presentation, Plubins, Users/Options

STOP HERE……………...

You’re ready to write your first blog post!

Stand up and clap!!!!!

Let’s Take a Tour Once installed this is what it will look like on Wordpress This is what a Blogspot environment will look like www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire

Once installed this is what it will look like on Wordpress

This is what a Blogspot environment will look like

How to Generate Blog Topics www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire

Define the Goals of Your Blog To be found on the Internet To be read by peers and potential clients To demonstrate your expertise To maintain relationships with past clients To turn clicks into deposit slips www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire

To be found on the Internet

To be read by peers and potential clients

To demonstrate your expertise

To maintain relationships with past clients

To turn clicks into deposit slips

www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire

What Do I Blog About? Anything and Everything Start with an area of expertise Neighborhoods/Farm Area Parks/recreation Hobbies/Interests Customer stories Personal triumphs Controversial topics (if you’re comfortable) Make it distinctly you, don’t plagiarize, don’t compare and don’t underestimate yourself www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire

Anything and Everything

Start with an area of expertise

Neighborhoods/Farm Area

Parks/recreation

Hobbies/Interests

Customer stories

Personal triumphs

Controversial topics (if you’re comfortable)

Make it distinctly you, don’t plagiarize, don’t compare and don’t underestimate yourself

Content is King Write about what you want to be known about Brush up on your writing skills if you need to Keywords in your post title and story Picture descriptions and title Relevant tags and categories Keep the blog fresh (3-5 posts a week) www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire

Write about what you want to be known about

Brush up on your writing skills if you need to

Keywords in your post title and story

Picture descriptions and title

Relevant tags and categories

Keep the blog fresh (3-5 posts a week)

Some Blogging Tips Subscribe to: RSSPieces.com (A Years Worth Of Blogging Ideas) Daily Blog Tips Website (dailyblogtips.com) Read local newspapers and comment Read industry publications and comment Read blogs from outside of the industry www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire

Subscribe to:

RSSPieces.com (A Years Worth Of Blogging Ideas)

Daily Blog Tips Website (dailyblogtips.com)

Read local newspapers and comment

Read industry publications and comment

Read blogs from outside of the industry

Networking: Becoming a Blogger Visit other blogs Use a RSS Reader Google Reader, Bloglines, Feedreader, FeedBruner, Pluck ... Leave comments on others posts Draw inspiration from other blogs (don’t plagiarize) Link to other blogs and posts Trackback www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire

Visit other blogs

Use a RSS Reader

Google Reader, Bloglines, Feedreader, FeedBruner, Pluck ...

Leave comments on others posts

Draw inspiration from other blogs (don’t plagiarize)

Link to other blogs and posts

Trackback

Links, links and more links Links coming back to your blog (keyword rich links) help your search rankings Deeplinking helps keep your readers within your blog It brings new visitors to your website www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire

Links coming back to your blog (keyword rich links) help your search rankings

Deeplinking helps keep your readers within your blog

It brings new visitors to your website

Marketing Your Blog Register with: Technorati (the premier search engine of blogs) MyBlogLog BlogCatalog FeedBurner (for syndication) Install Google Site Maps Register with Google Analytics Cross-marketing through Facebook, MySpace, ActiveRain ... www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire

Register with:

Technorati (the premier search engine of blogs)

MyBlogLog

BlogCatalog

FeedBurner (for syndication)

Install Google Site Maps

Register with Google Analytics

Cross-marketing through Facebook, MySpace, ActiveRain ...

ActiveRain Community of Real Estate Professionals Blog platform is available Positives: Automatic reader base Great exposure SEO love Negatives: Crowded (Talking to peers) Addictive  www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire

Community of Real Estate Professionals

Blog platform is available

Positives:

Automatic reader base

Great exposure

SEO love

Negatives:

Crowded

(Talking to peers)

Addictive 

Other Social Media Facebook Publish your post snippets on your profile page MySpace LinkedIn Twitter and many, many more www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire

Facebook

Publish your post snippets on your profile page

MySpace

LinkedIn

Twitter and many, many more

Congrats! You’re a Blogger Still a few things to consider…. www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire

Now That You’re a Blogger Manage your Ideas Make your blog predictable (Funny Friday, Monday Market Update...) Jot ideas down when you think of them Save good articles you have read Save funny cartoons you have viewed Save YouTube videos that may be relevant If you’re on writing roll, then post-date a few articles www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire

Manage your Ideas

Make your blog predictable (Funny Friday, Monday Market Update...)

Jot ideas down when you think of them

Save good articles you have read

Save funny cartoons you have viewed

Save YouTube videos that may be relevant

If you’re on writing roll, then post-date a few articles

Bloggers Creed: Common Sense Become familiar with copyright laws Backup what you say with proof, because they will question you Never lie, never personally insult, never vent aimlessly Respond to questions you receive about your posts Read the comments people leave and respond Be careful about what you write. Once you publish it’s set in stone. Google will find it one way or another! Just be you! www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire

Become familiar with copyright laws

Backup what you say with proof, because they will question you

Never lie, never personally insult, never vent aimlessly

Respond to questions you receive about your posts

Read the comments people leave and respond

Be careful about what you write. Once you publish it’s set in stone. Google will find it one way or another!

Just be you!

Finally… a last word before questions. www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire

I do mortgages on the side to support my blogging habit!!! Call Aimee at (480) 516-1819 E-mail: aimee.ghimire@ctxmort.com Shailesh at (480) 516-1851 E-mail: shailesh.ghimire@ctxmort.com On the web: www.aimeeloans.com Blog: www.azmortgageguru.com www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire

Questions www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire

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