Published on February 17, 2014
Cool Infographics February 13, 2014 #coolinfo
Randy Krum firstname.lastname@example.org
Intro to Infographics
Up from 40 in 1986 174 Newspapers/Day Dr. Martin Hilbert, USC, 2007
20 PB/Day 50 PB
Facebook Data Warehouse 250 PB
125,000 Over 100,000 Petabytes/Month in 2016 100,000 75,000 Global Internet Trafﬁc Growth (Petabytes/Month) 50,000 25,000 1990 1999 2008 2014 2017 Cisco Visual Networking Index, 2013
Image by Will Lion, 2008
80% of the brain is dedicated to visual processing University of Rochester, 2004
The human brain is a pattern recognition machine
NASA needs humans... ...to analyze Mars planetfour.org
Picture Superiority Effect Memory retention after 3 days 10% 65% Text or Audio Only Text + Picture European Journal of Cognitive Psychology 18(6), 2006
“Of all methods for analyzing and communicating statistical information, well-designed data graphics are usually the simplest and at the same time the most powerful.” Edward Tufte, 2001
What is an infographic?
Info Art cristian-vasile.ﬁneartamerica.com
Infographics Tell Stories
3-Part Story Format Introduction/Foundation Ah-Ha! The Main Event Call-To-Action/Conclusion
www.rothira.com/tower-of-beer Introduction Ah-Ha! The Main Event Conclusion
Visualizing data compares multiple values and puts the information into CONTEXT
There are approximately 2,267,233,742 global Internet users InternetWorldStats.com Dec 31, 2011 Big fonts are NOT data visualizations!
There are approximately 2,267,233,742 global Internet users InternetWorldStats.com Dec 31, 2011 Approximately 7,009,000,000 total people on Earth US Census Bureau (USCB) March 2012
There are approximately 2,267,233,742 global Internet users InternetWorldStats.com Dec 31, 2011 Approximately 311,591,917 total people in the U.S. US Census Bureau (USCB) July 2012
The 5-Second Rule Quick <5sec Long >5min
Key Message What is the ONE thing you want your audience to remember? “Google makes money from advertising!”
Data Dense bit.ly/Z2dQxx
Search term = “Infographic” 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Intro to Infographics Marketing Infographics
Popular, Interesting, Related Topics
Share Data About Yourself
Share Internal Data
Online Lifespan How long will your infographic content remain relevant?
Royal Wedding = One Week
BP Oil Spill = One Month
= One Year Timeplots.com
= One Month...Every Year frightcatalog.com/halloween-history
= Many years winefolly.com/review/5-tips-to-perfect-food-and-wine-pairing
Infographics and SEO
Web spiders can’t see your infographic Text Meta-Data Alt Text
The Goal: Quality, High Ranking Links Mashable
Facebook, Twitter & Pinterest DON’T COUNT
Relevance Popular Content Unrelated to site
Infographic Release Strategy 1. 2. 3. 4. Landing Page Self-Promotion Outreach Tracking
1. Landing Page Sharing Buttons Descriptive Text Infographic Embed Code < >
2. Self Promotion Half-Life of a link post is ~3 hours
3. Outreach Key Inﬂuencers News Media Personal Networks Infographic Sites
4. Tracking Backlinks Web Stats Social Shares Posts Without Links
Intro to Infographics Marketing Infographics Internal Infographics
Social Media Strategy
Corporate Sustainability Report
Intro to Infographics Marketing Infographics Design Tips Internal Infographics
WRONG 1X Area = 0.79in2 Diameter = 1in CORRECT 1X 9X Area = 7.07in2 Diameter = 3in 3X Area = 2.355in2 Diameter = 1.73in Area = 0.785in2 Diameter = 1in #1 Be Accurate
#2 Be Focused
#3 Be Transparent
#4 Be Different www.visual-literacy.org/periodic_table/periodic_table.html
theconversationprism.com #5 Be Attractive
#6 Be Varied
copyright © OR creative commons Include original URL http://company.com/infographic #7 Clear Footnotes
Intro to Infographics Infographic Tools Design Tips Marketing Infographics Internal Infographics
Title& 35" 30" 25" 20" Series"1" 15" Series"2" 10" 5" 0" 1/1/02" 2/1/02" 3/1/02" 4/1/02" 5/1/02" Don’t Use the Templates!
2002 Store Openings 32# 32# 28# 28# 21# 15# 12# Jan# 12# Feb# 12# Mar# 12# Apr# May# Clean up your charts
Design With Objects
Excel Conditional Formatting
Excel Conditional Formatting
Vector Graphics Adobe Illustrator Visio OmniGrafﬂe PowerPoint Inkscape
Image Editing Adobe Photoshop Pixelmator GIMP Acorn
The Noun Project thenounproject.com
Infogr.am Secures $1.8M To Scale Its Simple Real-Time Info-Graphics Platform Infogr.am
Infographic Resumes Use infographics and visual design to market yourself.
Tips • Additional summary • Highlight your strengths • Printable • Warning: Visual Accuracy
Option 1 Complete Summary Cover Page
Option 2 Integrated Visuals
Online Resume Builders
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