advertisement

Seth Godin Presentation - March 11

60 %
40 %
advertisement
Information about Seth Godin Presentation - March 11

Published on March 11, 2009

Author: sethgodinprez

Source: slideshare.net

Description

Forum Discussion
advertisement

 

The Abundance of Choice

The Market Has Changed We Have everything we NEED So now, we buy what we WANT

We

Have

everything

we

NEED

So now,

we

buy what

we

WANT

What we want is determined by what we believe … which is where storytelling comes into the picture

Stories Don’t tell facts, tell stories Stories make it easier to understand the world Stories are the only way to spread an idea

Don’t tell facts, tell stories

Stories make it easier to understand the world

Stories are the only way to spread an idea

You can determine if you… Tell stories that become Irrelevant Tell stories that spread It all depends on how you tell it your story.

Can a pair (or many pairs) of shoes really change your life?

YES If you believe they can. Facts are irrelevant – what matters is what the consumer thinks and believes

If you believe they can.

Facts are irrelevant – what matters is what the consumer thinks and believes

A Key Point The consumer is not purchasing the physical product The consumer is purchasing the feeling associated with the product

The consumer is not purchasing the physical product

The consumer is purchasing the feeling associated with the product

A Great Story… Is True Makes a Promise Is Trusted Are Subtle Not factual but consistent and authentic Fun, money, safety, shortcuts Must earn credibility Marketer tells himself the lie so the message is released progressively

Is True

Makes a Promise

Is Trusted

Are Subtle

Not factual but consistent and authentic

Fun, money, safety, shortcuts

Must earn credibility

Marketer tells himself the lie so the message is released progressively

A Great Story… Happens Fast Appeal to Senses Aimed Specifically Don’t Contradict Themselves They sync with expectations upon first impressions and just click Not to Logic Stories that try to appeal to everyone, appeal to no-one Because consumers are clever

Happens Fast

Appeal to Senses

Aimed Specifically

Don’t Contradict Themselves

They sync with expectations upon first impressions and just click

Not to Logic

Stories that try to appeal to everyone, appeal to no-one

Because consumers are clever

Most importantly, A Great Story agrees with a consumer’s existing worldview & Needs to be told with (heart)

A Great Story agrees with

a consumer’s existing worldview

&

Needs to be told with

The Secret… 1.) Their Worldview and Frames got there before you did -frame your story to accommodate it -know that it can change over time -your product should reinforce existing worldviews

1.) Their Worldview and Frames got there before you did

-frame your story to accommodate it

-know that it can change over time

-your product should reinforce existing worldviews

The Secret… 2.) People only notice the new - compare things to Status Quo - we try to predict what’s coming next Cognitive Dissonance – selective perception

2.) People only notice the new

- compare things to Status Quo

- we try to predict what’s coming next

Cognitive Dissonance – selective perception

The Secret… 3.) First Impressions don’t know when it will happen which is why authenticity matters 99% -> no impression The only solution to a bad first impression is strong personal interaction

3.) First Impressions

don’t know when it will happen which is why authenticity matters

99% -> no impression

The only solution to a bad first impression is strong personal interaction

The Secret… 4.) Tell stories you believe Everything in the organization must support the story Never be inconsistent or unclear 5.) Be Authentic - Fraud is not the same as a Fib

4.) Tell stories you believe

Everything in the organization must support the story

Never be inconsistent or unclear

5.) Be Authentic

- Fraud is not the same as a Fib

Final Points Don’t compete with an established story Test for Authenticity by stepping in someone’s shoes Otherwise, you will experience http://www.youtube.com/watch?v=XCoaBN6iOu0 You know you’ve succeeded when the story comes true!

Don’t compete with an established story

Test for Authenticity by stepping in someone’s shoes

Otherwise, you will experience

http://www.youtube.com/watch?v=XCoaBN6iOu0

You know you’ve succeeded when the story comes true!

Finito!

Add a comment

Related pages

Seth's Blog: The best presentation...

The best presentation might be no presentation. ... Posted by Seth Godin on March 10, ... Tracked on March 11, ...
Read more

Seth Godin

Designed by Seth Godin, for you. ONLINE: altMBA; x. ... and Seth once again breaks the traditional publishing model by releasing it through The Domino ...
Read more

Slide 1 of 60 - Seth Godin

Slide 1 of 60. Slide 1 of 60 ...
Read more

Seth's Blog: Really Bad Powerpoint

... writes Seth Godin in Really Bad Powerpoint.Communication is ... Tracked on March 18, 2007 at 11:54 AM » Seth Godins PowerPoint Presentation Tips ...
Read more

Seth Godin | LinkedIn

View 6967 Seth Godin posts, presentations, ... we had with Seth Godin. For of you that don’t know Seth he is a ... Seth Godin Presentation - March 11.
Read more

Seth Godin’s Presentation on Making an Impact

Seth Godin’s Presentation on Making an ... I came across an interesting video presentation from Seth Godin. ... Fiona at BlogPiG on March 17, 2011 11:38 am
Read more

11 best quotes about live powerpoint presentation by Seth ...

11 best quotes about live powerpoint presentations by Seth Godin; 12 lessons from Steve Jobs, visionary CEO and master in sales presentations;
Read more

Presentation Zen: Seth Godin presentation: how to build a ...

I was surprised and blown away when at 28:40 into the presentation, Seth used the ... Seth Godin speaks in ... Sebastiano Mereu | November 11, ...
Read more