Session3 strategic approaches

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Information about Session3 strategic approaches

Published on February 14, 2013

Author: Demetrio_Maguigad

Source: slideshare.net

Session 3 Strategic Approaches to Social Media

Streisand Effect in Effecthttp://www.buzzfeed.com/lyapalater/the-fiercest-moments-from-beyonces-halftime-show

Social Media PolicyA document that sets the rules and guidelines foronline engagement for its designated or definedstaff. It should reflect the company culture andvoice, anticipate audience engagement, setguidelines for engagement and prevent and respondto communications crisis on specific socialcommunications platforms. It should always includeand define people, rules and guidelines.

Framing Social Media for Clients

Problem solving1. Identify the problem first2. Assess the situation3. Develop a plan of action4. Acquire the tools to fix the problem5. Execute your plan6. Test your results

Getting ready for Social1. Know what to wear: Prepare your message and define channels of communications based on the social situation.2. Know who you want to engage: Understand the differences between niche groups and their roles.3. Interact with audiences: Audience communications involves both listening and conversing.4. Develop relationships: It’s not all about a popularity contest it’s about engagement and developing meaningful relationships with audiences.5. Develop an influence through engagement and relationships

The Social Technographics Profile

The Audience Technographics Profile Most Influential { 1. Creators 2. Conversationalists Organizers { 3. Critics 4. Collectors Requires more time and knowledge of tools The Majority { 5. Joiners 6. Spectators 7. Inactives http://empowered.forrester.com/tool_consumer.html

BREAK

5 Steps for developing your social media plan1. People: Who are you engaging? What are they ready for based on what they are already doing?2. Objectives and Goals: What do you want to accomplish by using social media?3. Establish Strategy: What is it that you want to change if you are successful achieving your objectives and goals?4. Establish Tools and Tactics: Based on people, objectives and strategies, what will you build and use? How will you use them?5. Measure Results and Adapt: What are the indicators or metrics that will help you understand that you have succeeded or need to correct?

Key Objectives Nurturing A Community: Building authority Sustain: Allowing supporters to help each other Energizing Supporters to Act: Rallying key supporters towards an action or cause tools Conversing & Talk: Building relationships by creating and participating in conversations--direct engagementListen & MonitorCollecting info and insights through conversations time

Objectives ToolsPeople Strategy Analysis & Goals & Tactics

Review1. Social Media Policy2. Learn how to frame social media to your clients3. Social Technographics Profiles4. 5 Steps for developing your social media plan5. 5 Key Strategies

Homework1. Read Chapter 3 and write a short response on your blog.2. Finalize your choice for a Semester Client. Get approval from me and the small business.

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