Session E-Commerce Strategie #bchh09

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Information about Session E-Commerce Strategie #bchh09
Education

Published on November 14, 2009

Author: Tacitknowledge

Source: slideshare.net

Description

Strategische Grundentscheidungen im E-Commerce
Hintergrundinfos zum evolutionsorientierten E-Commerce-Ansatz hier: http://blog.web-welten.de/2009/11/17/die-entwicklung-eines-evolutionsorientierten-e-commerce-ansatzes/

#bchh09 Strategische Grundentscheidungen im E-Commerce Hagen Fisbeck Samstag, 14. November 2009

Evolution E-­‐Commerce-­‐Level/ Wachstum Regelbetrieb/ Management/ Verwaltung/ Op>mierung Standards (Shop-System, Entwicklungs-­‐ SEO, SEM,...) Phase Regelbetrieb/ Management/ Verwaltung/ Op>mierung Entwicklungs-­‐ Phase Zeit Effek>vität Effizienz Effek>vität Effizienz Samstag, 14. November 2009

Der Weg einer Standardsoftware Im Markt etablierte Funktionalitäten Funktionalitäten Standard ZEIT / Jahre Samstag, 14. November 2009

Flexibilitätsgrad Prozess-Ebene Shop- Shop- Kunde System Fulfillment ERP System Funktio- Prozesse nalitäten Standard hohe Flexibilität Individualisierungsgrad/Flexibilität Samstag, 14. November 2009

Flexible Shopstruktur Land n Land n Land n UserStore n Land B Land B Land B UserStore B ... Alles.com Spezial A Spezial n UserStore A Sortiment/ Connector Partner Shop-und Community- Plattform ERP Community Samstag, 14. November 2009

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