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Information about SEO2014

Published on April 27, 2014

Author: yusufchowdhury1


@wordcampaustin @yusufchowdhury #WCATX #SEOTips #SEO2014 1@yusufchowdhury

Yusuf Chowdhury 210-316-3123 www.OnlineBusinessOwners.Org 2 Different SEO Struggles in 2014 @yusufchowdhury 3@yusufchowdhury

Black Hat, Gray Hat and White Hat 4@yusufchowdhury

More On-Site SEOs Schema data structure ( Google now Chrome voice Google glass Mobile friendly websites Knowledge graph search Hummingbird Secure based websites Mobile and tablet search volume 5@yusufchowdhury


@yusufchowdhury 7 Website Structure

1- Effective keywords research. 2- Analyze your competitors. 3- Pick top relevant keywords. 4- Optimize per page for On-Site SEO. 5- Focus on mobile based website. 6- Setup Google Analytics and Google Webmaster tool. 7- Create link building Strategy. 8- Invest in email marketing 9- Focus on content marketing. 10- Online advertising 11- Track, measure and adjust. 8 SEO To Do Check List @yusufchowdhury

Deferent Types of Keywords! Short-tail keywords Example: “Shoes” or “women’s shoes” Long-tail keywords Example:“Affordable women’s shoes online” is a long-tail version of “women’s shoes” Navigational keywords Example: “Nikon” to find the website for the Nikon brand. Informational keywords Example: “landscape photography tips” or simply “landscape photography”. Transactional keywords Example: “Buy textbooks online” and “online clothes shop” are examples of these keywords. 9@yusufchowdhury


On-site SEOtechniques include adjusting the layout of your website, adding code on pages, HTML scripts, inserting relevant keywords within the content of your website ( Title Tags, Meta Description Tags, Schema …) Off-site SEO techniques include the process of "link building" or getting links back to your site from others. 11@yusufchowdhury


13 @yusufchowdhury

Keyword Research Tools 14@yusufchowdhury

What is On-Site SEO &Off-Site SEO 15@yusufchowdhury

- URL - Title Tags - Meta Tag Description - Keyword Rich Density - Anchor Text - Images - Internal Links - Schema - Outbound Links - Page Load Speed - Alt Tag - Sitemap -Robots.txt - Google Authorship - H1 title 16@yusufchowdhury

- Building Links number of links quality of links keyword based anchor text Internal linking outbound linking - Press Release - Guest Blogging - Web Directories -Review Sites -Social Media Sites - Local SEO directory 17@yusufchowdhury

Competitive Analysis Tools 18@yusufchowdhury

Measuring Tools 19@yusufchowdhury

Local SEO Citations 20@yusufchowdhury


SEO Tools Google Analytics Google Webmaster tool 22@yusufchowdhury

More SEOTools 23 writemaps.cominternetmark bmaster desearch @yusufchowdhury

Resources 24

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