SEO vs PPC Who wins the battle for me and why?

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Information about SEO vs PPC Who wins the battle for me and why?
Marketing

Published on March 11, 2014

Author: gayatrisocial

Source: slideshare.net

Description

We are a software development company with expertise in designing and developing great websites and software applications. Our services are aimed toward two distinct markets:
• Individual companies who want a quality website design and related services such as Search Engine Optimisation (SEO) and Web Hosting.
• Software development companies and company I.T. departments who would benefit from software outsourcing.
We offer 3 different solutions to Software development company managers and IT department managers. 1. Project outsourcing or Software development outsourcing or Subvendoring.2. IT Professional services/IT Temporary staffing.3. Permanent IT recruitment.

SEO vs PPC Who wins the battle for me and why? You can increase your website traffic with two options 1) Pay per click(PPC) 2) Search Engine Optimzation (SEO) Both SEO and PPC are part of Search Engine Marketing (SEM) which is one of the tools you can use as part of your overall Internet Marketing campaign. If you use PPC you will be paying for the traffic generated through search engines to name a few google has Google adwords, yahoo has Yahoo search marketing. If you use paid search engine advertising then your advert is displayed in the sponsored results section of each search engines result page. Whenever a user clicks on your advert which leads to your website you pay a fee which is directly related to keywords competitiveness. Search engine optimization (SEO) can help you build free traffic for your website. It can help you achieve high ranking on search engines. By following organic search engine optimization best practise your website can be displayed on the search engines at a more prominent position and more often. Your listing will be displayed below the sponsored adverts. Organic SEO can take time to give results. Major advantage is that it’s Free and the investment will definitely be well the efforts. PPC or SEO which is better? It depends on your business requirements and how much you are prepared to spend Three questions to ask yourself when deciding whether organic SEO or PPC is best for your business: 1) What is it that you are looking to achieve from your website?What is the time frame? 2) What is your budget? 3) Most important is what will be the keywords?

Advantages of Organic SEO:- • You will get Free leads after a while: SEO traffic is free and PPC is paid, you should understand that it needs a lot of effort and hard work to get free traffic from search engines.The competition is high for almost every keyword you can search and you really need to have a high quality website and a great SEO plan to get in one of the top 5 positions. There are no shortcuts, lot of hard work will be required. If you are not familiar how search engines work or don’t know anything about SEO then the best way to get search engine traffic is to hire an SEO company to do the work. • Whatever is done under organic SEO will be for the long term where as PPC is limited to your budget. Advantages for PPC: • Faster testing: PPC is the fasted Search engine marketing tool. It can give you high conversion results whether it’s for selling products, signing up Newsletter Subscribers or some other action. If you want to actively test your website variables to improve conversion rates, you might want to purchase traffic through PPC advertising to get faster results. • SEO algorithm updates: One major weakness of SEO is that algorithms change from time to time. When that happens, sites that have been optimized in one way can lose rankings and profits, practically overnight. But when you pay for traffic, you're assured a steady stream of visitors, no matter what changes Google and the other search engines make. PPC has a learning curve, though. Start with small, highly targeted campaigns and tie your PPC campaign to your Google Analytics account. It can tell you which conversions are from PPC visitors and whether your ROI is positive or negative. Bottom line is if you have the budget, it is advisable to go for both organic SEO and PPC as both have advantages and disadvantages.

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