SEO Training, Top Down View - Virginia SEO

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Information about SEO Training, Top Down View - Virginia SEO

Published on March 13, 2014

Author: Imburr



This is an introduction to SEO and inbound marketing, which is kicking off a weekly training on SEO. During these training sessions we will be discussing real details behind SEO such as keyword research and on-page optimization. These training sessions will be aimed at small business owners and small time web designers.

This particular presentation is a wide angle top-down view of some of the basics of what Google is looking for in your website. Stay tuned for the training sessions, which will be hosted at and also on our YouTube channel at

SEOBasics Virginia SEO Week 1

Introduction • Small Business in a suburb of RichmondVirginia • Local SEO Important • Branching out to other counties • Redesigned website to capitalize on other locations • Business owner wants to be familiar and comfortable with SEO • Wants to use and understand analytics A 50,000 ft view of SEO Following videos will break down SEO into detail and show application of SEO

Basics Graphic by Searchenginewatch Links, SEM, Social are top layer Content is a middle layer

SEO Basics - Illustrated Which cake would you rather eat?

Content Is King

Speedy Sites

I Am Authoritative

SoWhat Is UX Anyways?

Enter Black Hat

ConvertingTraffic • Sales

Social Media • Create and complete profiles • Links between profiles • Links to Website • All show Google your authority and flow A website without social will not rank as well as a website with social

Meta Data This all goes back to content and user experience


Contact Info Virginia SEO References • Essentials-When-Optimizing-Your-Site • • content/uploads/2013/08/ux-0001.jpg • content/uploads/2014/02/black-hat-SEO.jpg • optimization-process.jpg •

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