Published on March 13, 2014
SEOBasics Virginia SEO Week 1
Introduction • Small Business in a suburb of RichmondVirginia • Local SEO Important • Branching out to other counties • Redesigned website to capitalize on other locations • Business owner wants to be familiar and comfortable with SEO • Wants to use and understand analytics A 50,000 ft view of SEO Following videos will break down SEO into detail and show application of SEO
Basics Graphic by Searchenginewatch Links, SEM, Social are top layer Content is a middle layer
SEO Basics - Illustrated Which cake would you rather eat?
Content Is King
I Am Authoritative
SoWhat Is UX Anyways?
Enter Black Hat
ConvertingTraffic • Sales
Social Media • Create and complete profiles • Links between profiles • Links to Website • All show Google your authority and flow A website without social will not rank as well as a website with social
Meta Data This all goes back to content and user experience
Contact Info Virginia SEO email@example.com https://www.virginiaseo.org References • http://searchenginewatch.com/article/2259693/SEO-Basics-8- Essentials-When-Optimizing-Your-Site • http://blog.kissmetrics.com/loading-time/ • http://xmediasolution.com/blog/wp- content/uploads/2013/08/ux-0001.jpg • http://www.hot-malaysia.com/wp- content/uploads/2014/02/black-hat-SEO.jpg • http://seoultima.com/wp-content/uploads/conversion-rate- optimization-process.jpg • http://vanimg.s3.amazonaws.com/1013-icons-38.jpg
SEO training; Expertise in specific markets and geographies. ... Be wary of SEO firms and web consultants or agencies that send you email out of the blue.
Bruce Clay has been delivering SEO training in Southern California for over eight years, with courses now held in the United States, India, Italy, and Japan.
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