Published on March 13, 2014
SEOBasics Virginia SEO Week 1
Introduction • Small Business in a suburb of RichmondVirginia • Local SEO Important • Branching out to other counties • Redesigned website to capitalize on other locations • Business owner wants to be familiar and comfortable with SEO • Wants to use and understand analytics A 50,000 ft view of SEO Following videos will break down SEO into detail and show application of SEO
Basics Graphic by Searchenginewatch Links, SEM, Social are top layer Content is a middle layer
SEO Basics - Illustrated Which cake would you rather eat?
Content Is King
I Am Authoritative
SoWhat Is UX Anyways?
Enter Black Hat
ConvertingTraffic • Sales
Social Media • Create and complete profiles • Links between profiles • Links to Website • All show Google your authority and flow A website without social will not rank as well as a website with social
Meta Data This all goes back to content and user experience
Contact Info Virginia SEO firstname.lastname@example.org https://www.virginiaseo.org References • http://searchenginewatch.com/article/2259693/SEO-Basics-8- Essentials-When-Optimizing-Your-Site • http://blog.kissmetrics.com/loading-time/ • http://xmediasolution.com/blog/wp- content/uploads/2013/08/ux-0001.jpg • http://www.hot-malaysia.com/wp- content/uploads/2014/02/black-hat-SEO.jpg • http://seoultima.com/wp-content/uploads/conversion-rate- optimization-process.jpg • http://vanimg.s3.amazonaws.com/1013-icons-38.jpg
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