Published on May 26, 2018
slide 1: No3Gem Plaza4th floorSRC College RoadChatram Bus StandTrichy-2 0431-4218801 DIGITAL MARKETING COURSE SYLLABUS Chapter 1: INTRODUCTION TO SEO ▪ What is SERP ▪ How Search Engine Works ▪ Search Engine Algorithms ▪ Search Engine Results Types ▪ Web Domain ▪ Web Design Layout ▪ Overview of SEO Techniques Chapter 2: INTRODUCTION TO HTML ▪ HTML Editors ▪ HTML Documents ▪ HTML Tags ▪ HTML Links ▪ HTML Images ▪ HTML Meta Tags Chapter 3: SEO TYPES ▪ Black Hat SEO ▪ White Hat SEO ▪ Gray Hat SEO slide 2: No3Gem Plaza4th floorSRC College RoadChatram Bus StandTrichy-2 0431-4218801 Chapter 4: SEO RESEARCH KEYWORD ANALYSIS ▪ Introduction to Keyword Research ▪ Market Research and Business Analysis ▪ Types of Keywords ▪ Keyword Research Methodology ▪ Understanding Your Target Audience ▪ Keywords Analysis Tools ▪ Competition Analysis ▪ Finding the good keywords ▪ Localized Keywords Research Chapter 5: SEARCH ENGINE OPTIMIZATION TOOLS ▪ Web-based SEO Tools ▪ Google Analytics ▪ Google and Bing Webmaster Tools ▪ Keyword Suggestions Tool Google AdWords and others ▪ Competitive Research Tools ▪ Link Analysis Tools slide 3: No3Gem Plaza4th floorSRC College RoadChatram Bus StandTrichy-2 0431-4218801 Chapter 6: ON-PAGE OPTIMIZATION ▪ Initial Website Analysis ▪ Basics of SEO friendly website design ▪ Meta Tags Optimization ▪ Effective Content Writing ▪ Basics of Website Designing Development ▪ Usability User Experience in Website ▪ Google SEO Guidelines ▪ Basics On-Site Optimization ▪ Image Optimization ▪ HTML CSS Validation Report ▪ Website Structure and Navigation Optimization ▪ Code Optimization ▪ URL Rewriting Techniques ▪ Footer Optimization ▪ Creating an HTML and XML sitemaps ▪ Robot.txt File ▪ Webmaster Tools Account Setup and management ▪ Heading Tags Anchor Text Suggestions ▪ Canonical Tag ▪ Website Speed Page Load Optimization ▪ Crawl Errors Resolution ▪ Implement Redirection ▪ Competitor Analysis Suggestion slide 4: No3Gem Plaza4th floorSRC College RoadChatram Bus StandTrichy-2 0431-4218801 Chapter 7: OFF PAGE SEO OPTIMIZATION ▪ Introduction to Offsite Optimization ▪ What is Link Building ▪ Submission to search engines ▪ Directory Submissions for SEO ▪ Social Bookmarking ▪ Local Business Listing Local SEO ▪ Classifieds Posting ▪ Using Blogs for SEO ▪ Blog Creation ▪ Blog Submission ▪ Blog Optimization ▪ Blog Promotion ▪ Article Submission ▪ Press Release Submission ▪ Forum Postings signatures and commenting ▪ Classified Posting ▪ Question Answers Board ▪ Video Submissions ▪ Images Distribution Pinterest Flickr Photobuket ▪ PPT PDF Promotion ▪ Guest Post Promotion ▪ Infographic Promotion slide 5: No3Gem Plaza4th floorSRC College RoadChatram Bus StandTrichy-2 0431-4218801 Chapter 6: ADVANCED SEO TECHNIQUES ▪ Broken Links checking and Fixing ▪ W3c Validation ▪ RSS Chapter 7: SOCIAL MEDIA OPTIMIZATION ▪ Social bookmarking ▪ Social Networking Profiles creations ▪ Social Networking Profile Optimizations ▪ Content Sharing Optimization ▪ Video Optimizations ▪ Social media advertising PPC ▪ Blogging ▪ Blog Optimization Chapter 8: SEARCH ENGINE MARKETING ▪ Pay per click PPC campaigns ▪ Strategizing PPC campaigns ▪ Market Analysis ▪ Ad writing Techniques ▪ Campaign Management ▪ Bid Management Plan ▪ Performance Tracking ▪ Report Analysis slide 6: No3Gem Plaza4th floorSRC College RoadChatram Bus StandTrichy-2 0431-4218801 WHAT YOU WILL LEARN ▪ Introduction to search engine optimization SEO. ▪ How to research and select appropriate keywords to target. ▪ How to successfully integrate search keywords within your web site copy. ▪ How to optimize each page of your web site step-by-step. ▪ How to create effective Page Title Tags. ▪ How to create an effective and optimized META Description Tag. ▪ How to create an effective and optimized META Keywords Tag. ▪ Overview of various important search engines and directories. ▪ How to submit your site to important search directories. ▪ How to submit your site to crawler-based search engines. ▪ An overview of what search engines consider to be "spam". ▪ Web design elements to avoid ensuring your site is search engine compatible. ▪ How to monitor your search rankings and site traffic. COURSE DURATION ▪ 45 – 60 Days ▪ No Weekend Classes slide 7: No3Gem Plaza4th floorSRC College RoadChatram Bus StandTrichy-2 0431-4218801 WHO SHOULD TAKE THIS SEO COURSE ▪ Marketing executives entrusted with the responsibility of promoting their companys web sites or clients web sites. ▪ Small business owners wanting to learn how to promote their web sites on the search engines. ▪ Owners of e-commerce sites that want to increase their sites visitor to customer conversion ratios. ▪ Web site designers wanting to offer search engine marketing services to their clients. ▪ Search engine optimizers SEO or search engine marketers SEM wanting to improve their industry skills. ▪ Webmasters intended to increase traffic of their web sites via search engines. ▪ Persons interested to learn how to optimize web sites for search engines in preparation for starting their own search engine optimization business or applying for a job as an SEO expert or SEM expert in any organization.