advertisement

SEO - It's All About The User

50 %
50 %
advertisement
Information about SEO - It's All About The User
Marketing

Published on March 8, 2014

Author: iProspectIRL

Source: slideshare.net

Description

Brendan Jackson's presentation from DMX Dublin on March 12th, 2014. I discuss the things we think are important in the SEO industry and how these affect website performance. I also talk through three things which can be used on virtually any website to improve SEO and, more importantly, the experience of your users.
advertisement

IT’S ALL ABOUT THE USER Brendan Jackson SEO Manager, iProspect Ireland bit.ly/SEOaboutTheUser iProspect.ie @iProspectIRL

What we know about SEO SEO IS SEO IS SEO IS DIFFICULT TECHNICAL FOR GEEKS

We expect to roll out over 500 improvements to our algorithm this Cutts year. – MattWebspam, Google Head of “

“Hello, We are a fast growing company with a focus on Search Engine Optimisation. We have a dedicated team of professionals to serve you in building appropriate links and developing SEO.”

Let’s investigate the effectiveness of latent semantic indexing on your site. “

Let’s investigate the effectiveness of latent semantic indexing on your site. “

It’s all about the USER!

– Ranks on page 1 for 99% of search terms Great Content Wikipedia.com

Google Analytics site content reports

Google Analytics landing pages reports

Analyse with Followerwonk followerwonk.com

Analyse with Followerwonk followerwonk.com

Analyse with Followerwonk

Get ideas with Content Idea Generator seogadget.com/content-strategy-generator-tool-v2-update/

Create a content calendar. And stick to it!

Build links for people, not Google. “ – Eric Ward The Original Link Builder Great Link Building Eric Ward

Analyse with Open Site Explorer www.opensiteexplorer.org

Analyse with Open Site Explorer

Analyse with Open Site Explorer

Broken link BUILDING

Analyse with Open Site Explorer

Find old content with Way Back Machine archive.org/web

Find old content with Way Back Machine

Find old content with Way Back Machine

Social media is like teen sex. Everyone wants to do it. No one actually knows – Avinash Kaushik how. Analytics Evangelist, Google “ Great Social Sharing Lovin’ Dublin

Make your content shareable

Analyse with Followerwonk

Takeaways Create great content

Takeaways Build links for people

Takeaways Make your content shareable

THANK YOU

Image credits http://www.flickr.com/photos/63056612@N00/155554663/ http://www.flickr.com/photos/jayvando707/6843918403/ http://www.flickr.com/photos/flapjax_at_midnite/7533591780/

Add a comment

Related presentations

Brands are more invested today than ever before on curating and distributing paid,...

Marketers need to be creating and publishing original content across many differen...

As content marketing continues to increase in popularity in every industry, more m...

Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...

This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...

Olá, somos o Paulo Bernardes e o Pedro Silvestre, temos uma ambição em comum de me...

Related pages

SEO - It's All About The User - Marketing - documents.mx

1. IT’S ALL ABOUT THE USER Brendan Jackson SEO Manager, iProspect Ireland bit.ly/SEOaboutTheUseriProspect.ie@iProspectIRL. 2. What we know aboutSEOSEO ...
Read more

4 Things that SEO Newbies Need to Know | SEJ

4 Things that SEO Newbies Need to Understand Immediately. ... SEO is all about user and the ... SEO is About User Experience. It’s all about the game ...
Read more

Does Homepage SEO exist at all? • Yoast

It’s clear that a homepage serves a number of different purposes. Among others, it is your welcoming page and your main user guide for your website. I ...
Read more

SEO: The Beginner's Guide to Search Engine Optimization ...

Learn SEO Broaden your SEO with marketing resources for all skill ... It's about making your ... The Beginner's Guide to Search Engine Optimization (SEO) ...
Read more

Search Engine Optimization Services, SEO Company ...

... business owners and SEO companies the search engine optimization ... In terms of defining SEO, it’s all about increasing ... and it’s very user ...
Read more

Search engine optimization - Wikipedia

Search engine optimization (SEO) ... Google is developing and pushing mobile search as the future in all of its products and many ... user web ...
Read more

Seo | Search Engine Watch

... (SEO) is the umbrella term for all the ... It’s worth considering that Google is also increasingly paying attention to user ... Whether it’s a ...
Read more

Hire team Yoast • Yoast

Yoast SEO configuration ... we check all on-site issues in the areas of design and user experience, (technical) SEO, ... We have helped all kinds of companies.
Read more

SEO in 2014: It’s all about the user, not the keyword or ...

No gaming, but better content: Business websites must be aware Google's engine changes and adequately serve the need of the user and search engine, writes ...
Read more