advertisement

SEO in 2015 - @staceycav's EGR Power Affiliate Summit Presentation on SEO This time Next Year...

75 %
25 %
advertisement
Information about SEO in 2015 - @staceycav's EGR Power Affiliate Summit Presentation on...
Marketing

Published on March 4, 2014

Author: tecmark

Source: slideshare.net

Description

Tecmark's Stacey Cavanagh presented on "SEO in 2015" at the 2015 eGR Power Affiliates Summit. Here's that presentation.
advertisement

SEO IN 2015 STACEY CAVANAGH HEA D OF SEA RC H TEC MA R K @tecmark

I AM EXCITED! @tecmark

2015 IS GOING TO BE AMAZING. @tecmark

FOR BOTH OUR INDUSTRIES @tecmark

FORECASTED ONLINE UK GAMBLING MARKET IN 2015 £2.74 BILLION Source: http://www.gamblingdata.com/ @tecmark

SEO WILL BE ALL ABOUT THE THINGS I LOVE. @tecmark

CONTENT. @tecmark

CONTENT. BRANDING. @tecmark

CONTENT. BRANDING. MOBILE. @tecmark

CONTENT. BRANDING. MOBILE. SOCIAL. @tecmark

CONTENT. BRANDING. MOBILE. SOCIAL. USER EXPERIENCE. @tecmark

SOME THINGS WON’T BE MUCH DIFFERENT @tecmark

GOOGLE WILL STILL RULE THE ROOST. @tecmark

@tecmark

@tecmark

THE GOALS OF SEARCH ENGINES WILL STILL BE THE SAME. @tecmark

BUT… @tecmark

SEARCH ENGINES ARE @tecmark

IT’S HARDER TO MANIPULATE RESULTS @tecmark

AND THE FOCUS NOW IS ON BEING THE QUALITY RESULT. @tecmark

SO, SEOS HAVE HAD TO COME A LONG WAY @tecmark

FROM… @tecmark

TO…. @tecmark

2015 SEO ESSENTIALS @tecmark

GET MOBILE @tecmark

IF YOUR PHONE DOESN’T DISPLAY FLASH, GOOGLE WILL NOT SHOW FLASH SITES IN YOUR RESULTS. Matt Cutts of Google at Pubcon in October 2013 @tecmark

IF YOUR WEBSITE ROUTES ALL MOBILE TRAFFIC TO THE HOMEPAGE RATHER THAN THE INTERNAL PAGE THE USER WAS ATTEMPTING TO VISIT, IT WILL BE RANKED LOWER. Matt Cutts of Google at Pubcon in October 2013 @tecmark

IF YOUR SITE IS SLOW ON MOBILES, GOOGLE IS LESS LIKELY TO RANK IT. Matt Cutts of Google at Pubcon in October 2013 @tecmark

HAVING A MOBILE SITE IS JUST THE START. @tecmark

http://developers.google.com/speed/pagespeed/insights @tecmark

MOBILE READY MEANS: • Loading quickly on mobile @tecmark

MOBILE READY MEANS: • Loading quickly on mobile • Enabling users to navigate around on a small screen @tecmark

MOBILE READY MEANS: • Loading quickly on mobile • Enabling users to navigate around on a small screen • Taking mobile users to the content they expect to see @tecmark

MOBILE READY MEANS: • Loading quickly on mobile • Enabling users to navigate around on a small screen • Taking mobile users to the content they expect to see • Enabling users to read without pinching and zooming! @tecmark

GET SOCIAL @tecmark

NO DIRECT IMPACT ON SEARCH RANKINGS (YET) https://www.youtube.com/watch?v=udqtSM-6QbQ @tecmark

BUT… http://socialmarketingwriting.com/how-to-perform-seo-on-yourwebsite-with-social-media-infographic/ @tecmark

YOUR SOCIAL AUDIENCE WILL ENHANCE YOUR SEO @tecmark

INFLUENCES SEARCH RANKINGS @tecmark

@tecmark

LINK BUILDING IS NOT DEAD. @tecmark

IT’S BEEN A BIT SICK, GRANTED… @tecmark

GOOGLE’S ALGORITHMS AREN’T YET GOOD ENOUGH TO STOP LINK SPAM @tecmark

CUE THE MANUAL ACTIONS TEAM @tecmark

EXPEDIA.COM @tecmark

HALIFAX.CO.UK @tecmark

MARKSANDSPENCER.COM @tecmark

BUT GOOGLE NEEDS LINK METRICS. @tecmark

“We’ve played around with the idea of turning off back link relevance and, at least for now, back link relevance still really helps in terms of making sure that we return the best, most relevant, most topical set of search results.” https://www.youtube.com/watch?v=NCY30WhI2og @tecmark

OFF PAGE IS (AND WILL BE INCREASINGLY) MORE THAN JUST LINKS THOUGH @tecmark

BRAND SIGNALS @tecmark

BRAND SEARCH VOLUME WILL MATTER MORE @tecmark

CITATIONS WILL MATTER MORE @tecmark

SENTIMENT WILL MATTER MORE @tecmark

Matt Cutts of Google SXSW 2013 @tecmark

POSITIVE SENTIMENT • Positive reviews @tecmark

POSITIVE SENTIMENT • Positive reviews • Google’s own systems @tecmark

POSITIVE SENTIMENT • Positive reviews • Google’s own systems • Trusted 3rd parties @tecmark

POSITIVE SENTIMENT • Positive reviews • Google’s own systems • Trusted 3rd parties • Positive citations on Google Plus @tecmark

POSITIVE SENTIMENT • Positive reviews • Google’s own systems • Trusted 3rd parties • Positive citations and interactions on Google Plus • Positive citations across the web @tecmark

CONTENT MARKETING @tecmark

@tecmark

@tecmark

EXPERIMENT @tecmark

I asked 1000 Americans to name a British City other than London. http://blogsession.co.uk/2013/09/british-cities/ @tecmark

@tecmark

@tecmark

@tecmark

@tecmark

@tecmark

@tecmark

@tecmark

THE INVESTMENT IN THAT CONTENT: • $25 on survey responses • 2 hours on writing the post and some of the initial social social sharing @tecmark

THE POINT? @tecmark

CONTENT MARKETING DOESN’T ALWAYS BIG MEAN CONTENT PROJECTS. @tecmark

CONTENT MARKETING IS ABOUT CREATIVITY, INNOVATION, TESTING AND CLEAR GOALS. @tecmark

WE’LL SEE MORE OF THIS… @tecmark

GOOGLE PLAYING THE COMPARISON SITE @tecmark

@tecmark

@tecmark

@tecmark

@tecmark

DON’T GET CAUGHT UP IN KEYWORD MONOMANIA! http://www.searchenginepeople.com/blog/keyword-monomania.html @tecmark

AROUND 15% OF QUERIES ARE NEW http://news.cnet.com/8301-1023_3-57582368-93/google-the-future-of-search-is-now @tecmark

@tecmark

@tecmark

2015 CHALLENGES & OPPORTUNITIES @tecmark

CHALLENGES • Google increasingly playing the role of the comparison site @tecmark

CHALLENGES • Google increasingly playing the role of the comparison site • Paid linking tactics being hammered down on even more. This presents a huge challenge in industries that have historically relied on them. @tecmark

CHALLENGES • Google increasingly playing the role of the comparison site • Paid linking tactics being hammered down on even more. This presents a huge challenge in industries that have historically relied on them. • More screens. Higher consumer demand for speed. Higher demand from Google for fast user experiences @tecmark

OPPORTUNITIES • Get mobile right and there’s way more to be had than just a search boost. @tecmark

OPPORTUNITIES • Get mobile right and there’s way more to be had than just a search boost. • Google Plus. Google has to make this work and WILL. Thus far, few companies are doing this particularly well. @tecmark

OPPORTUNITIES • Get mobile right and there’s way more to be had than just a search boost. • Google Plus. Google has to make this work and WILL. Thus far, few companies are doing this particularly well. • If paid linking is dwindling, it’s content and PR led links for the win. @tecmark

Add a comment

Related presentations

Brands are more invested today than ever before on curating and distributing paid,...

Marketers need to be creating and publishing original content across many differen...

As content marketing continues to increase in popularity in every industry, more m...

Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...

This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...

Olá, somos o Paulo Bernardes e o Pedro Silvestre, temos uma ambição em comum de me...

Related pages

Top 25 Power Affiliate profiles | LinkedIn

Power Affiliate Articles, experts, jobs, and more: get all the professional insights you need on LinkedIn. Share on LinkedIn Share on Twitter Share on ...
Read more

SMX Advanced Seattle: June 2-3, 2015 - Search Marketing Expo

Thank you to everyone who attended SMX Advanced 2015. ... we’ll be back to Seattle next year on June 21-22! ... The Latest In Advanced Technical SEO;
Read more

Rankings & Reviews of Best SEO Companies - Find The Best ...

Rankings and reviews of the best SEO companies, ... Best link building, reputation management, affiliate ... Average Time to Results for SEO Services .
Read more

Search Marketing Expo - London - 20 & 21 May, 2015 ...

Search marketing is by far the biggest area of digital marketing. You can’t afford to waste time or money getting it wrong. Attend SMX, and you’ll get ...
Read more

Pubcon

... Pubcon Search, Social Media, Affiliate ... and new for 2015 introductory SEO, ... Pubcon SFIMA Summit 2016 ‘s expanded two-day conference on ...
Read more

NASEO | National Association of State Energy Officials

State Energy Offices; Affiliate Members; Join NASEO; Committees. Buildings Committee. ... 2015-2016 Winter Energy Outlook Presentations and Recording Available
Read more

Urdu Video Tutorials - Computer Ustaad

Urdu Video Tutorials ... But this time, I’ve brought you ... Top 15 Google SEO Ranking Factors in 2016 October 10, 2015;
Read more

MediaPost – Content Marketing Insider Summit

At the third Mediapost Content Marketing Insider Summit we ... 12, 2015, UT Marketing: Politics January 19, 2016 ... I felt the vendor presentations ...
Read more