Published on February 27, 2014
SEO-friendly URL structure helping search engines make sense of your site
What will I learn by the last slide? • • • Common URL structure problems you may encounter SEO-friendly URL structure best practices Useful resources to help you along
Common URL structure problems • • • • Gibberish URLs Multiple URLs pointing to homepage Duplicate URLs caused by sorting options Duplicate URLs caused by tracking parameters
Gibberish URLs The URLs that don’t tell you much about the content of the page, lack keywords and are rich in useless characters. Example: http://rapidassisttech.com/shop/item.aspx?catid=23&i temid=1068&color=456&ssid=109 Full post available at: http://webmeup.com/blog/seo-url-structure.html
Multiple URLs pointing to homepage In this case the homepage of a website may be reached via several paths. As the result the links’ strength is dissipated. Example: http://mydomain.com/ http://www.mydomain.com/ http://mydomain.com/index.html Full post available at: http://webmeup.com/blog/seo-url-structure.html
Duplicate URLs caused by sorting options A product in an e-commerce store may belong to various categories and as such be reached via different URLs Example: Women -> Shop Brands -> Levi's -> Levi's Field Jacket Women -> Jackets-> Levi's -> Levi's Field Jacket Full post available at: http://webmeup.com/blog/seo-url-structure.html
Duplicate URLs caused by tracking parameters Some websites are using session ID parameters in URLs to track their visitors. As the result, a page with the same content may have different URLs. Example: http://mydomain.com/index.html?ssid=87658765gh http://mydomain.com/index.html?ssid=87658765gh Full post available at: http://webmeup.com/blog/seo-url-structure.html
SEO-friendly URL structure best practices • • • • Sign up for Webmaster Tools Create a robots.txt file Submit an XML Sitemap Make use of canonical tags Full post available at: http://webmeup.com/blog/seo-url-structure.html
Sign up for Webmaster Tools Both Google and Bing provide webmaster tools that let you diagnose potential URL structure problems. They may help: • Track HTML errors • Find duplicate content • Find broken links • Adjust URL parameters settings • Set preferred page (www or non-www) Full post available at: http://webmeup.com/blog/seo-url-structure.html
Create a robots.txt file It's a text file that lists which pages or sections of your site the crawler should NOT visit. Example: User-agent: * Disallow: /cgi-bin/ Disallow: /tmp/ Disallow: /~joe/ Full post available at: http://webmeup.com/blog/seo-url-structure.html
Submit an XML Sitemap An XML Sitemap is a list of pages of your site that should be to be crawled and indexed by the search engines. Example: <urlset> <url> <loc>http://webmeup.com/</loc> <priority>1</priority> <changefreq>weekly</changefreq> </url> <url> <loc>http://webmeup.com/getting-tarted.html</loc> <priority>0.80</priority> <changefreq>weekly</changefreq> </url> Full post available at: http://webmeup.com/blog/seo-url-structure.html
Make use of canonical tags If multiple URLs point to the same content, canonical tags are used to assign a primary page. The tag should placed at non-primary pages. Example: <link rel="canonical" href="http://www.example.com/product.php? "/> Full post available at: http://webmeup.com/blog/seo-url-structure.html
Helpful resources 1. Learn to make pretty URLs: httpd.apache.org/docs/2.0/misc/rewriteguide.html 2. Webmasters tools: www.google.com/webmasters/tools www.bing.com/toolbox/webmaster 3. Robots.txt official page www.robotstxt.org 4. Google comments about rel=canonical support.google.com/webmasters/answer/139394?hl=en Full post available at: http://webmeup.com/blog/seo-url-structure.html
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