Seo friendly URL structure

67 %
33 %
Information about Seo friendly URL structure
Business & Mgmt

Published on February 27, 2014

Author: WebMeUpSEO

Source: slideshare.net

Description

When search engines begin to analyze a website, the first thing they look at is its URL structure. If what they see is confusing, they may end up indexing only a fraction of the site's pages, causing some of its content to go undiscovered in search.

http://webmeup.com/blog/seo-url-structure.html

SEO-friendly URL structure helping search engines make sense of your site

What will I learn by the last slide? • • • Common URL structure problems you may encounter SEO-friendly URL structure best practices Useful resources to help you along

Common URL structure problems • • • • Gibberish URLs Multiple URLs pointing to homepage Duplicate URLs caused by sorting options Duplicate URLs caused by tracking parameters

Gibberish URLs The URLs that don’t tell you much about the content of the page, lack keywords and are rich in useless characters. Example: http://rapidassisttech.com/shop/item.aspx?catid=23&i temid=1068&color=456&ssid=109 Full post available at: http://webmeup.com/blog/seo-url-structure.html

Multiple URLs pointing to homepage In this case the homepage of a website may be reached via several paths. As the result the links’ strength is dissipated. Example: http://mydomain.com/ http://www.mydomain.com/ http://mydomain.com/index.html Full post available at: http://webmeup.com/blog/seo-url-structure.html

Duplicate URLs caused by sorting options A product in an e-commerce store may belong to various categories and as such be reached via different URLs Example: Women -> Shop Brands -> Levi's -> Levi's Field Jacket Women -> Jackets-> Levi's -> Levi's Field Jacket Full post available at: http://webmeup.com/blog/seo-url-structure.html

Duplicate URLs caused by tracking parameters Some websites are using session ID parameters in URLs to track their visitors. As the result, a page with the same content may have different URLs. Example: http://mydomain.com/index.html?ssid=87658765gh http://mydomain.com/index.html?ssid=87658765gh Full post available at: http://webmeup.com/blog/seo-url-structure.html

SEO-friendly URL structure best practices • • • • Sign up for Webmaster Tools Create a robots.txt file Submit an XML Sitemap Make use of canonical tags Full post available at: http://webmeup.com/blog/seo-url-structure.html

Sign up for Webmaster Tools Both Google and Bing provide webmaster tools that let you diagnose potential URL structure problems. They may help: • Track HTML errors • Find duplicate content • Find broken links • Adjust URL parameters settings • Set preferred page (www or non-www) Full post available at: http://webmeup.com/blog/seo-url-structure.html

Create a robots.txt file It's a text file that lists which pages or sections of your site the crawler should NOT visit. Example: User-agent: * Disallow: /cgi-bin/ Disallow: /tmp/ Disallow: /~joe/ Full post available at: http://webmeup.com/blog/seo-url-structure.html

Submit an XML Sitemap An XML Sitemap is a list of pages of your site that should be to be crawled and indexed by the search engines. Example: <urlset> <url> <loc>http://webmeup.com/</loc> <priority>1</priority> <changefreq>weekly</changefreq> </url> <url> <loc>http://webmeup.com/getting-tarted.html</loc> <priority>0.80</priority> <changefreq>weekly</changefreq> </url> Full post available at: http://webmeup.com/blog/seo-url-structure.html

Make use of canonical tags If multiple URLs point to the same content, canonical tags are used to assign a primary page. The tag should placed at non-primary pages. Example: <link rel="canonical" href="http://www.example.com/product.php? "/> Full post available at: http://webmeup.com/blog/seo-url-structure.html

Helpful resources 1. Learn to make pretty URLs: httpd.apache.org/docs/2.0/misc/rewriteguide.html 2. Webmasters tools: www.google.com/webmasters/tools www.bing.com/toolbox/webmaster 3. Robots.txt official page www.robotstxt.org 4. Google comments about rel=canonical support.google.com/webmasters/answer/139394?hl=en Full post available at: http://webmeup.com/blog/seo-url-structure.html

Read full post at: http://webmeup.com/blog/seo-url-structure.html

Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...

Related pages

Five Steps to SEO-Friendly Site URL Structure - Search ...

Not all URL structures are built the same. Learn how to build an SEO-friendly site structure for your website.
Read more

How to Create an SEO-Friendly URL Structure

One of the most basic search engine optimization techniques is in using SEO-friendly URL structures. A good structure can help the indexation process of ...
Read more

SEO friendly URLs • Yoast

Ever wondered how to create SEO friendly URLs? This post explains how to create that URL for what type of website. Find out more!
Read more

15 SEO Best Practices for Structuring URLs - Moz

15 SEO Best Practices for Structuring URLs ... We use example.com/1Q24H2/SEO-friendly-address/ but I have feeling ... Current url structure: ...
Read more

What is a SEO Friendly URL Structure in WordPress

Want to know what is the most SEO friendly URL structure? In this article, we explain the most SEO friendly WordPress permalink settings.
Read more

A Guide to the Perfect SEO-Friendly URL Structure ...

The URL structure of a post helps its search engine ranking. We all know that. But what is a perfect URL structure? This article explains all you need to know.
Read more

SEO Friendly URL Structure for Wordpress Blogs - Search ...

SEO Friendly URL Structure for WordPress Blogs. SEO. March 21, 2007. SEO; ... searchenginejournal.com/seo-friendly-url-structure/4556. Instead I would get this
Read more

WordPress SEO URL / Permalinks considerations • Yoast

Performance issues with this WordPress SEO URL structure. ... If my friendly URL name is different from the menu name of an item, will that affect SEO?
Read more

SEO best practices for URLs – Moz

Learn the ideal anatomy of a URL for SEO. Make your URLs friendlier to users and search engines alike
Read more