SEO Evatt Chron.com 2008

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Information about SEO Evatt Chron.com 2008

Published on July 30, 2008

Author: sevatt

Source: slideshare.net

Description

Updated SEO slides for chron.com

Search Engine Optimization Practical Application Steven Evatt, Chron.com

Today We’ll Cover: • Search Engine Basics • Basic SEO Principles • Take Aways

How does a search engine work?

Who to optimize for?  Market share ● Google – 78.4% ● Yahoo – 11.8% ● MSN/Live – 5.2%  Chron.com ● Google – 63.3% ● Yahoo – 17.7% ● MSN/Live – 9.2%

Automation  Automate of SEO Basics to ensure consistent SEO performance

Content is King

Page Title  Page titles should be unique  Includes metro area – “Houston

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