SEO and Accessibility

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Information about SEO and Accessibility

Published on February 19, 2008

Author: cheilmann

Source: slideshare.net

Description

Presentation at an internal SEO summit about the overlap of Accessibility and SEO

SEO and Accessibility Christian Heilmann, February 2008, London, UK chris.heilmann@gmail.com / http://wait-till-i.com

Finding common ground

What are things that both search engine robots and people like?

Robots ✓ Good page titles ✓ Headings ✓ Links to follow ✓ Data, Data, Data

✓ Information upfront ✓ Easy to of in chunks take information Humans ✓ Things that work ✓ No confusion ✓ No superfluous animations!

What do we think humans want?

BIG SHINY THINGS!

So this is how we build web sites.

✓ Make them pretty ✓ Make them engaging ✓ Big buttons, possibly animated ✓ Make them “something new” ✓ Social, oh yes! ✓ We got your social right here: “send to friend”! ✓ Set up a marketing plan, talk to the right people about them!

This is also how we make them inaccessible and a pain to maintain.

The first thing we should think about is environment and availability.

Titles: the first impression.

<title> The business case for web standards | Main / Home Page </title>

<title> The business case for web standards | Main / Home Page </title>

<title> The business case for web standards | Main / Home Page </title>

<title> The business case for web standards | Main / Home Page </title>

<title> The business case for web standards | Main / Home Page </title>

Keywords & Descriptions?

How is all of this accessibility?

Even if the rest of your site is inaccessible...

... this information and mashups can make the data accessible!

What about headings?

Steps to a better developer life Getting rid of existing problems Click the start button on your Windows Select quot;Shut Downquot; Replace with a Mac Taking your first steps into a larger world Start Mac Get Textmate Get VirtueDesktops Get Quicksilver Linking back to the days or olde Get Parallels, test on Windows

Steps to a better developer life Getting rid of existing problems • Click the start button on your windows • Select quot;Shut Downquot; • Replace with a Mac Taking your first steps into a larger world • Start Mac • Get Textmate • Get VirtueDesktops • Get Quicksilver Linking back to the days of olde • Get Parallels, test on Windows

Provide hooks and milestones.

Do not overpromise, it causes grief.

<a href=”javascript:boo()”> is not a link.

<script src=”magicbadge.js”> </script> is not a link.

Do not expect scripting to work. It might not!

Avoid confusion.

Don’t understand an icon?

Not sure if it’ll load?

Alternative text to the rescue!

Accessibility = SEO = Common Sense

Questions?

Flickr Thnks Robot: http://www.flickr.com/photos/uberculture/1385828839/ Powers: http://www.flickr.com/photos/esparta/482348262/ Shiny thing: http://www.flickr.com/photos/restlessglobetrotter/2004524018/ Sheep: http://flickr.com/photos/gi/95023423 Kids: http://flickr.com/photos/yogi/58372577/

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