Sensis FY09 Progress and Results

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Information about Sensis FY09 Progress and Results
Business & Mgmt

Published on August 18, 2009

Author: SpeakingSensis

Source: slideshare.net

Description

Outlining how Sensis grew the value we offer buyers, sellers and investors in the 2009 financial year.

Sensis FY09 Progress and financial results

A comprehensive portfolio that helps you find, buy and sell 7th largest directories business in the world Australia’s largest local search provider Rapidly growing position in Chinese online advertising market

7th largest directories business in the world

Australia’s largest local search provider

Rapidly growing position in Chinese online advertising market

A simple business model

Building value FY09 initiatives that build value for buyers, sellers, investors and the community

More information for buyers… Greater profile for sellers Yellow™ in the car in nine markets Yellow Pages® info-rich ads Yellow.com.au content products White Pages® Business Basics Whereis® the nearest MediaSmart geo-targeting Upgraded CitySearch® web site Info-rich advertising All designers extensively trained 100,000 info rich spec ads created

Yellow™ in the car in nine markets

Yellow Pages® info-rich ads

Yellow.com.au content products

White Pages® Business Basics

Whereis® the nearest

MediaSmart geo-targeting

Upgraded CitySearch® web site

Easier access for buyers… Greater reach for sellers Yellow Pages® & White Pages® business name SEO Yellow Pages® content can now be searched for on Google Maps, Bing Maps and Yahoo! oneSearch mobile application Launch of White Pages® Mobile Platinum voice advertiser products Whereis® powered Sygic for iPhone New MediaSmart site agreements Chinese auto and consumer electronics partnerships New White Pages® Mobile

Yellow Pages® & White Pages® business name SEO

Yellow Pages® content can now be searched for on Google Maps, Bing Maps and Yahoo! oneSearch mobile application

Launch of White Pages® Mobile

Platinum voice advertiser products

Whereis® powered Sygic for iPhone

New MediaSmart site agreements

Chinese auto and consumer electronics partnerships

And greater support for buyers, sellers and the community Improved search: Yellow Pages® Online, White Pages® Online and Whereis.com.au Metered ads. Ad Results case studies Value stories for Yellow Pages®, White Pages® & MediaSmart Five new local offices Whereis sat nav release 16D with 3D landmarks Trial of recyclable directory bags SME speaking program Directory recycle/re-use rate now 96%

Improved search: Yellow Pages® Online, White Pages® Online and Whereis.com.au

Metered ads. Ad Results case studies

Value stories for Yellow Pages®, White Pages® & MediaSmart

Five new local offices

Whereis sat nav release 16D with 3D landmarks

Trial of recyclable directory bags

SME speaking program

Customer Highlights How have usage and advertiser ROI been impacted?

A compelling multi-channel usage story Yellow Pages® listings can be searched for through… Yellow Pages® print directories 6.8m monthly unique users 1 90% of searches go on to contact a business or suppliers 2 Yellow Pages® digital network: 4.8m monthly unique users (n/i sensis.com.au) 1 Yellow Pages® Online, Whereis.com.au, 1234, Call Connect, Yellow Pages® Mobile, Whereis® Mobile, Sensis® Mobile Third party local search sites: Millions more potential users Google Maps, Bing Maps, MyLocal, Yahoo! oneSearch (mobile app) Search engines (incl. sensis.com.au) 1: Roy Morgan Single Source Australia, average monthly unique users, April 2008 to March 2009; 2: Percentage of serches conducted using the Yellow Pages® Directory that resulted in a business or supplier being contacted. Independent research of people aged 18-64, conducted by TNS in Sydney, Melbourne, Brisbane, Adelaeide and Perth, January – March 2007 and July – December 2007. ^ Available to most Telstra customers. # The order or ranking in which Yellow Pages® listings are displayed on mapping sites and search engines is determined exclusively by the mapping site or search engine and as such may differ from the order in which listings are displayed on Yellow Pages® Online or other Yellow Pages® products. † Only Yellow Pages® listings from selected classifications as determined by Sensis appear as points of interest; ±: Only Yellow Pages® listings that can be successfully geo-coded can be searched for on mapping sites (including Whereis® products).

Yellow Pages® listings can be searched for through…

Yellow Pages® print directories

6.8m monthly unique users 1

90% of searches go on to contact a business or suppliers 2

Yellow Pages® digital network:

4.8m monthly unique users (n/i sensis.com.au) 1

Yellow Pages® Online, Whereis.com.au,

1234, Call Connect, Yellow Pages® Mobile, Whereis® Mobile, Sensis® Mobile

Third party local search sites:

Millions more potential users

Google Maps, Bing Maps, MyLocal, Yahoo! oneSearch (mobile app)

Search engines (incl. sensis.com.au)

Usage highlights right across the business Sensis online page views (Aust & China) 1 Now over 3.5 billion Over 1m monthly incremental Yellow Pages® Online visits from Business Pages SEO project 2 90% Yellow Pages® print conversion to purchase 3 MediaSmart online network unique usage 4 Sensis mobile network unique usage 5 1234 unique usage 6 1: All data average monthly page views Apr – Jun 09. Australia: Omniture. China: iResearch and Soufun data; 2: Omniture. Average Apr to Jun 09; 3: Percentage of serches conducted using the Yellow Pages® Directory that resulted in a business or supplier being contacted. Independent research of people aged 18-64, conducted by TNS in Sydney, Melbourne, Brisbane, Adelaeide and Perth, January – March 2007 and July – December 2007. 4: Roy Morgan, Single Source Australia. Average monthly unique users, MediaSmart network. March qtr 2009 vs 2008; 5: Omniture–average monthly visits, Apr to Jun 2009 vs 2008; 6: Roy Morgan Single Source Australia. May to June 2009 v 2008. +58% +13% +100% +4%

Sensis online page views (Aust & China) 1

Now over 3.5 billion

Over 1m monthly incremental Yellow Pages® Online visits from Business Pages SEO project 2

90% Yellow Pages® print conversion to purchase 3

MediaSmart online network unique usage 4

Sensis mobile network unique usage 5

1234 unique usage 6

Delivering for buyers, sellers and the community Yellow Pages® Online user satisfaction 1 White Pages® Online user satisfaction 2 Whereis® user satisfaction 3 Best new entrant in St James Ethics Centre Business Leaders Forum on Sustainable Development. 96% directory recycle/re-use rate (Yellow Pages® and White Pages®) 4 +14pp +4pp 1: Yellow Online, User Satisfaction Survey, Wave 15: May 09; 2: www.whitepages.com.au, User Satisfaction Survey, May 09; 3: www.whereis.com, User Satisfaction Survey, June 09; 4: Sensis Directory Recycling Program, 2008. +10pp +1pp

Yellow Pages® Online user satisfaction 1

White Pages® Online user satisfaction 2

Whereis® user satisfaction 3

Best new entrant in St James Ethics Centre Business Leaders Forum on Sustainable Development.

96% directory recycle/re-use rate (Yellow Pages® and White Pages®) 4

Delivering for buyers, sellers and the community Yellow Pages® Metered ads Yellow Pages® print value score 1 (2009 vs 2007) Yellow Pages® Online value score 1 (2009 vs 2007) Yellow Pages® print and online bundle customers Number of mobile display campaigns 1234 voice advertiser revenue +52% +10pp +22% +6% +108% +54% 1: Yellow Pages® KPI Report. Average monthly satisfaction score (percentage of respondents voting positively) for period April – June 2009 vs 2007

Yellow Pages® Metered ads

Yellow Pages® print value score 1 (2009 vs 2007)

Yellow Pages® Online value score 1 (2009 vs 2007)

Yellow Pages® print and online bundle customers

Number of mobile display campaigns

1234 voice advertiser revenue

Financial Highlights FY09 Results Highlights

Strong growth.. Improving margin 5.1% revenue growth normalised for new China investments & Trading Post® 5.8% $2.127bn $2.251bn

World-leading Yellow Pages & White Pages growth in a challenged market Australian media market data sourced from GSJBW, Domestic Media Sector analysis, 28 May 2009

Continued excellent growth from China investments 56% $201.1m

Achieved half a billion dollars Internet advertising revenue for the first time 47% $502.8m $341.9m

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