Published on September 26, 2014
Selling to the Indian SME Market Vijay Vadlamani, NowFloats @vjv87 | @nowfloats
NowFloats Overview Founded in Jan 2012 Sales operations started in September 2012 Co-founded by ex-Microsoft and ex-Saatchi & Saatchi team Won the Microsoft Biz-Spark Challenge 2012 (Mobile Category) Incubated at Microsoft Accelerator 2400+ customers across India
Getting Small Businesses Online using only SMS or Mobile App or = Text Messages APP yourbiz.com • Basic mobile phone • Only 4 simple SMS • Zero technology awareness • Smartphone users • Accurate location • An active way to connect to the modern day customer • Active updates thru SMS or APP NowFloats offering
Key learnings from the field
1. Don’t sell. Consult Educate your customer Sales Executive Vs Sales Consultant
2. SMEs are willing to pay Focus on value, not price Never give away for free
3. Instant gratification Helps build trust “Wow” factor
4. Feet on street is key Customer feedback Helps iterate faster
5. Invest in a CRM Sales discipline Better follow up!
Thank you! Thank you
Share sme in indian market. ... Selling to the Indian SME Market - Our Learnings. ... HAPPY SELLING IN INDIAN MARKET.
SME Stepup. iInspire Article ... they soon realised the whole shopping behaviour and infrastructure challenges in the Indian market were ... Learnings and ...
The Indian CRM Market. ... and Hardware market. Our ... SAP and Oracle have recently entered the Indian market with aggressive plans targeting the SME ...
A global industry empowering millions in India ... the direct selling market in India is ... c. Development of the SME sector: Many direct selling ...
Selling Real-estate in Our Current Market Be realistic of a selling price.
5 Maximising success in the SMB market ... Amdocs recognises the importance of SMB revenues to our ... Selling to small and medium-sized businesses .
View 11124 Sme Market posts, presentations, experts, and more. ... Relationship Manager SME at BCV, Assistant Coach at Basketball Swiss National Team, ...
Achieving market potential; Turnover ... Read our article on SME ... Last week Peter Smith from Carix attended a Neil Rackham seminar on SPIN selling. Read ...