Published on March 14, 2014
SELFIES: HAVE THEY REACHED THEIR PEAK?
Selﬁe Pronunciation: /ˈselfē/ NOUN (plural selﬁes) • informal A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website: “occasional selﬁes are acceptable, but posting a new picture of yourself everyday isn’t necessary”
A survey of 929 Android and iOS smartphone owners in the UK, carried out by mobile sample and technology company On Device Research, reveals that 29% have taken a selﬁe within the last week. Fieldwork period: March 9-10, 2014 Source: On Device Research, March 2014 N=929, UK Android and iOS smartphone owners Photo: Rondungacaphotography
R 9 our of 10 in the UK know what a “selﬁe” is f k f f k Source: On Device Research, March 2014 N=929, UK Android and iOS smartphone owners f k f f k
Yes No Not sure A week after the Oscars gala 70% of smartphone owners in the UK had seen the famous group selﬁe Source: On Device Research, March 2014 N=929, UK Android and iOS smartphone owners Photo: Twitter/TheEllenShow Have you seen the celebrity selﬁe from the Oscars gala?
RETWEETS 3,387,039 FAVORITES 1,953,046 It is now the world’s most shared tweet As of March 13, 2014
Nearly 1 in 5 knew that Samsung sponsored the selﬁe at the Oscars Q: Do you know which brand sponsored taking of that famous selﬁe? 58% 17% 13% Source: On Device Research, March 2014 N=929, UK Android and iOS smartphone owners knew it was sponsored but not the brand didn’t know it was sponsored
Young women snap the most self portraits Q: Have you taken a selﬁe of yourself? 24% 22% 29% 25% 35% 20% 27% 18% Yes, this past week Yes, this past month Longer time ago Never Men Women Source: On Device Research, March 2014 N=929, UK Android and iOS smartphone owners
35% 43% 40% 38% 22% 22% 11% 13% 0% 10% 20% 30% 40% 50% 18-24 25-34 35-44 45-55 Facebook Snapchat No, I didn't share it Some other site or app Instagram Email TwiMer Google+ Facebook is most popular for sharing, Snapchat second overall Q: Have you shared your selﬁes in any way? Source: On Device Research, March 2014 N=929, UK Android and iOS smartphone owners
On Device Research uses the mobile internet to gain access to consumer opinions at any time, place or country
15 million mobile surveys in 62 countries
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