Selfies: Have they reached their peak?

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Information about Selfies: Have they reached their peak?
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Published on March 14, 2014

Author: OnDevice

Source: slideshare.net

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78% of Brits have taken a selfie, 50% within the last month.

After only one week a whopping 70% had seen the now famous Oscars selfie.

It truly is Peak Selfie time.

SELFIES: HAVE THEY REACHED THEIR PEAK?

Selfie Pronunciation: /ˈselfē/ NOUN (plural selfies) • informal A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website: “occasional selfies are acceptable, but posting a new picture of yourself everyday isn’t necessary”

A survey of 929 Android and iOS smartphone owners in the UK, carried out by mobile sample and technology company On Device Research, reveals that 29% have taken a selfie within the last week. Fieldwork period: March 9-10, 2014 Source: On Device Research, March 2014 N=929, UK Android and iOS smartphone owners Photo: Rondungacaphotography

R   9 our of 10 in the UK know what a “selfie” is f  k   f  f  k   Source: On Device Research, March 2014 N=929, UK Android and iOS smartphone owners f  k   f  f  k  

Yes No Not sure A week after the Oscars gala 70% of smartphone owners in the UK had seen the famous group selfie Source: On Device Research, March 2014 N=929, UK Android and iOS smartphone owners Photo: Twitter/TheEllenShow Have you seen the celebrity selfie from the Oscars gala?

RETWEETS   3,387,039   FAVORITES   1,953,046   It is now the world’s most shared tweet As of March 13, 2014

Nearly 1 in 5 knew that Samsung sponsored the selfie at the Oscars Q: Do you know which brand sponsored taking of that famous selfie? 58% 17% 13% Source: On Device Research, March 2014 N=929, UK Android and iOS smartphone owners knew it was sponsored but not the brand didn’t know it was sponsored

Young women snap the most self portraits Q: Have you taken a selfie of yourself? 24% 22% 29% 25% 35% 20% 27% 18% Yes, this past week Yes, this past month Longer time ago Never Men   Women   Source: On Device Research, March 2014 N=929, UK Android and iOS smartphone owners

35%   43%   40%   38%   22%   22%   11%   13%   0%   10%   20%   30%   40%   50%   18-24 25-34 35-44 45-55 Facebook   Snapchat   No,  I  didn't  share  it   Some  other  site  or  app   Instagram   Email   TwiMer   Google+   Facebook is most popular for sharing, Snapchat second overall Q: Have you shared your selfies in any way? Source: On Device Research, March 2014 N=929, UK Android and iOS smartphone owners

On Device Research uses the mobile internet to gain access to consumer opinions at any time, place or country

15 million mobile surveys in 62 countries

ondeviceresearch.com Follow us: For more info: SiimTeller siim@ondeviceresearch.com @teller

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