Published on February 28, 2014
‘Selfie’ Marketing: Using Social Media to Show Your Best Side
Presented by Ansley Sudderth Social Media Training & Communications Coordinator Ansley.Sudderth@ForRent.com
Join in the conversation! Chat with @AptsForRent for the chance to win $20!
Agenda • The Selfie Culture • What Selfie Culture Says About Today’s Consumer • What You Can Learn from the Selfie Phenomenon • Ways to Show Your Best Side Using Social • Valuable Links • Q&A
The Selfie Culture
Selfie Culture selfie: A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.
Selfie Culture Click it Share it
Selfie Stats 54% percent of Internet users have posted original photos online*. There are nearly 62 million tagged selfie photos on Instagram *Pew Internet & American Life Project Source: Huffington Post
Selfie Psychology “The desire to take, post and get ‘Likes’ on selfies goes back to a biological behavior all humans are wired for. – Dr. Pamela Rutledge, psychologist
What Selfie Culture Says About Today’s Consumer
A Craving for Visual Social Media
A Serious Case of FOMO
Cure FOMO With TAR/TAP!
All About the ‘Now’
The Need to Engage Is Real
What You Can Learn from the Selfie Phenomenon
Apply This Trend to Your Marketing Efforts
Ways to Show Your Best Side Using Social
Display Location with FRVideo
Amenities 1. Washer/Dryer In Unit 2. Washer/Dryer Hookups 3. Air Conditioning 4. Furnished Available 5. Patio or Balcony 6. Hardwood Floors 7. Dishwasher 8. Walk-in Closets 9. Fireplace 10. Wireless Internet Access
Highlight Amenities with FRVideo
Highlight Amenities Using Instagram
Highlight Amenities Using Facebook
Put Stellar Ratings on Blast! Admins can respond to Facebook reviews with ease!
Promote Customer Service
Recognize Team Accomplishments
Surprise Awesome Residents
Valuable Links • Blog post: 5 Ways to Make Your Brand Lovable http://bit.ly/FRMSLovableBrand • Blog post: Top 10 Most-Searched Amenities http://bit.ly/Top10MostSearchedAmenities • New App: The all new ForRent.com® Mobile App! Apple: Bit.ly/FRCapple Android: Bit.ly/FRCandroid
Photo and Statistics Credit http://www.rampcreative.com/web/wp-content/uploads/2012/02/consumerbrand-630x143.png http://rampcreative.com/blog/branding-identity/brand-attraction/ http://deltamedia.ca/wp-content/uploads/2013/02/DMI-Website-Strategic-Chess-Piece-Blue-Slider.png http://de5sa1m7berpk.cloudfront.net/wp-content/uploads/2012/07/5-rules-social-media-interactions.png http://4.bp.blogspot.com/-ddrSvaGMG0Q/Tf3Uk9QBCvI/AAAAAAAACH0/G6PcSNgseyA/s1600/hilarious_signs_640_16.jpg http://3.bp.blogspot.com/-uza3oBCIQCk/UpD0Bl5goOI/AAAAAAAAH8Y/8sfxsDCurJk/s1600/the-rise-of-self-photo-selfie-infographic.png http://2.bp.blogspot.com/-kaCEePlwyXs/UVjVJnIqVJI/AAAAAAAAA9A/sikCUsXL0Yc/s1600/adorable-dog-selfie.jpg http://bltnotjustasandwich.files.wordpress.com/2012/06/vermeer.jpg http://i1.wp.com/contentmarketinginstitute.com/wp-content/uploads/2013/01/bigstock-Trend-Concept-With-Magnifying-32766923.jpg http://blog.korywoodard.com/wp-content/uploads/2013/05/want-more-now.jpg http://faithtruthandlovemag.com/wp-content/uploads/2013/08/photo-15-e1377210473606.jpg http://m5.paperblog.com/i/78/789520/the-new-currency-is-time-thinkibility-nibble-L-W_zFH3.jpeg http://socialhabit.com/secure/wp-content/uploads/2012/09/Slide1.png http://cdn2-b.examiner.com/sites/default/files/styles/image_content_width/hash/01/65/1367246601_6514_fomo.jpg?itok=LqUSgNF3 http://www.channel4.com/assets/programmes/images/location-location-location-1.png https://cdn3.iconfinder.com/data/icons/squarepants-3/512/flat_22-512.png http://www.financialsense.com/sites/default/files/users/u131/images/2013/COM-Maslows-Hierarchy-Of-Needs.jpg
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