'Selfie' Marketing: Using Social Media to Show Your Best Side

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Information about 'Selfie' Marketing: Using Social Media to Show Your Best Side
Real Estate

Published on February 28, 2014

Author: ansleysudderth

Source: slideshare.net

Description

Although the origin stems from one of the many made up social media terms used, the word 'selfie' has recently been introduced and recognized in the Oxford Dictionary. Many know that the word refers to "a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.” In short, a selfie captures the best qualities of the object or person on the other side of the camera.

Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™, as she demonstrates how marketers can apply the selfie phenomenon to online promotional and advertising tactics. You'll leave this session with tips to help you show your brand's best side!

‘Selfie’ Marketing: Using Social Media to Show Your Best Side

Presented by Ansley Sudderth Social Media Training & Communications Coordinator Ansley.Sudderth@ForRent.com

Join in the conversation! Chat with @AptsForRent for the chance to win $20!

Agenda • The Selfie Culture • What Selfie Culture Says About Today’s Consumer • What You Can Learn from the Selfie Phenomenon • Ways to Show Your Best Side Using Social • Valuable Links • Q&A

The Selfie Culture

Selfie Culture selfie: A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.

Selfie Culture Click it Share it

Selfie Stats 54% percent of Internet users have posted original photos online*. There are nearly 62 million tagged selfie photos on Instagram *Pew Internet & American Life Project Source: Huffington Post

Selfie Psychology “The desire to take, post and get ‘Likes’ on selfies goes back to a biological behavior all humans are wired for. – Dr. Pamela Rutledge, psychologist

What Selfie Culture Says About Today’s Consumer

A Craving for Visual Social Media

A Serious Case of FOMO

Cure FOMO With TAR/TAP!

All About the ‘Now’

The Need to Engage Is Real

What You Can Learn from the Selfie Phenomenon

Trends Revealed

Apply This Trend to Your Marketing Efforts

Ways to Show Your Best Side Using Social

Location

Display Location with FRVideo

Amenities 1. Washer/Dryer In Unit 2. Washer/Dryer Hookups 3. Air Conditioning 4. Furnished Available 5. Patio or Balcony 6. Hardwood Floors 7. Dishwasher 8. Walk-in Closets 9. Fireplace 10. Wireless Internet Access

Highlight Amenities with FRVideo

Highlight Amenities Using Instagram

Highlight Amenities Using Facebook

Put Stellar Ratings on Blast! Admins can respond to Facebook reviews with ease!

Promote Customer Service

Recognize Team Accomplishments

Surprise Awesome Residents

Valuable Links

Valuable Links • Blog post: 5 Ways to Make Your Brand Lovable http://bit.ly/FRMSLovableBrand • Blog post: Top 10 Most-Searched Amenities http://bit.ly/Top10MostSearchedAmenities • New App: The all new ForRent.com® Mobile App! Apple: Bit.ly/FRCapple Android: Bit.ly/FRCandroid

Q&A

Photo and Statistics Credit http://www.rampcreative.com/web/wp-content/uploads/2012/02/consumerbrand-630x143.png http://rampcreative.com/blog/branding-identity/brand-attraction/ http://deltamedia.ca/wp-content/uploads/2013/02/DMI-Website-Strategic-Chess-Piece-Blue-Slider.png http://de5sa1m7berpk.cloudfront.net/wp-content/uploads/2012/07/5-rules-social-media-interactions.png http://4.bp.blogspot.com/-ddrSvaGMG0Q/Tf3Uk9QBCvI/AAAAAAAACH0/G6PcSNgseyA/s1600/hilarious_signs_640_16.jpg http://3.bp.blogspot.com/-uza3oBCIQCk/UpD0Bl5goOI/AAAAAAAAH8Y/8sfxsDCurJk/s1600/the-rise-of-self-photo-selfie-infographic.png http://2.bp.blogspot.com/-kaCEePlwyXs/UVjVJnIqVJI/AAAAAAAAA9A/sikCUsXL0Yc/s1600/adorable-dog-selfie.jpg http://bltnotjustasandwich.files.wordpress.com/2012/06/vermeer.jpg http://i1.wp.com/contentmarketinginstitute.com/wp-content/uploads/2013/01/bigstock-Trend-Concept-With-Magnifying-32766923.jpg http://blog.korywoodard.com/wp-content/uploads/2013/05/want-more-now.jpg http://faithtruthandlovemag.com/wp-content/uploads/2013/08/photo-15-e1377210473606.jpg http://m5.paperblog.com/i/78/789520/the-new-currency-is-time-thinkibility-nibble-L-W_zFH3.jpeg http://socialhabit.com/secure/wp-content/uploads/2012/09/Slide1.png http://cdn2-b.examiner.com/sites/default/files/styles/image_content_width/hash/01/65/1367246601_6514_fomo.jpg?itok=LqUSgNF3 http://www.channel4.com/assets/programmes/images/location-location-location-1.png https://cdn3.iconfinder.com/data/icons/squarepants-3/512/flat_22-512.png http://www.financialsense.com/sites/default/files/users/u131/images/2013/COM-Maslows-Hierarchy-Of-Needs.jpg

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