Published on January 23, 2016
1. #SEhiddengems Marketing Campaign Showcase Shortlisted for the Rail Business Award’s “Best marketing campaign” & “Digital & Social media excellence” and CIM’s The Travel Marketing Award’s “Integrated Campaign of the Year” Lucy Bryant, Marketing
2. The opportunity… Create a 360° socially-led campaign harnessing the power of UGC to promote Southeastern’s summer sale. Provide initial content to stimulate engagement Encourage participation in the campaign Amplify the participation back to a wider audience Introducing… ‘#SEhiddengems’ #SEhiddengems entry: St. Dunstan in the East Church - Slavka Lucy Bryant, Marketing
3. The creative… Lucy Bryant, Marketing 1. ATL activity to communicate offer details – OOH, html5 ads, airtime, PPC, paid social + owned channels e.g. website, email
4. The creative… 2. Launch on social with inspiring video blogs 3. Social partnership with Global Radio via Heart and Capital FM including a bespoke Hidden Gems social hub Lucy Bryant, Marketing
5. The creative… Lucy Bryant, Marketing 4. Competition via social to win an iPhone 6 5. PR activity to launch a ‘world first’
6. The results… The campaign smashed its sales targets and delivered a competitive ROI, as well as delivering on other key objectives. Lucy Bryant, Marketing
The brand’s marketing strategy focused ... through a social media campaign that followed five ... via the hashtag #SEhiddengems, ...
View iliana Sanchez’s professional profile on LinkedIn. ... #SEhiddengems campaign showcase ... Marketing and PR Category Winner of BT Creative ...