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Segmentation: Who Am I Talking To, Anyway?

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Information about Segmentation: Who Am I Talking To, Anyway?

Published on August 12, 2008

Author: offmadisonave

Source: slideshare.net

Description

Using audience segmentation research to uncover your customers’ motivations.

Your target audiences aren’t all the same – and chances are, neither are their perceptions and motivations. So why should you use a cookie-cutter approach in your marketing campaigns? Learn how creating audience segmentations based on demographic and psychographic data can help both B2B and B2C organizations identify key groups within their target audiences, uncover motivations, influence behaviors and drive customers to desired actions.
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So Who Am I Talking To, Anyway? So Who Am I Talking To, Anyway? Presented by Susan Baier Strategy, Marketing & Media Director Off Madison Ave Moderated by Eric Reid Social Media Services Manager Off Madison Ave webinars.offmadisonave.com Call-In: (605) 475-4261 Session: 217044456

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