Seeing the DiViDe A picture paints 1000 words

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Information about Seeing the DiViDe A picture paints 1000 words

Published on February 14, 2008

Author: Mercede



e- Innovations - seeing the DiViDe: 1 e- Innovations - seeing the DiViDe Lorraine Surridge Chiltern District Council Chiltern District Council: 2 Chiltern District Council The Council is situated just 30 miles from London in the County of Buckinghamshire It has approx. 89,000 residents in 38,000 homes plus approx. 1,500 businesses Chiltern District Council employees about 200 people Seeing the DiViDe: 3 Seeing the DiViDe What is this project about? By making use of an old technology, the TV, to introduce a new technology, the Internet… We produced a short film in the form of a docu-soap where a family find out about council services when they move into their new home. The key objectives of this project: 4 The key objectives of this project To encourage more residents to use the Councils online services To engage with more residents in the annual consultation process. FOR MORE INFO... Aims threading throughout the project: 5 Aims threading throughout the project Be Innovative Bridge the Digital Divide Be inclusive Who were in the divide?: 6 Who were in the divide? Young? Old? Blue collar worker? Physically disabled? Non-English speakers? Those who aren’t aware that a council would have a website? Why a DVD: 7 Why a DVD It’s visual – a picture paints a 1000 words It’s versatile A DVD can be played On a DVD player, a Playstation2, an Xbox or a PC (with DVD drive) Inclusivity with Audio description Foreign language translation Additional material can be included as bonus material DVD survey: 8 DVD survey Fastest growing electronic consumer good of all time (source: Office for National Statistics) Over 54% of Chiltern District residents owned one back in Feb 04.(But same survey exposed that 53% of residents didn’t know we had a web site). DVD ownership forecasted to be over 70% by Xmas 2004 Local libraries & film rentals shops now loan more DVD’s than video Aims thread throughout the project: 9 Aims thread throughout the project Be Innovative A docu-soap of this kind had not been done before. For the 1st time our Council was consulting with all of its residents at a time and place that suited them Aims thread throughout the project: 10 Aims thread throughout the project Bridge the Digital Divide By delivering to every home we were ensuring that every possibility was covered Aims thread throughout the project: 11 Aims thread throughout the project Be inclusive Soap family spanning 3 generations. DVD’s versatility gave opportunities for language translations as well as meeting some physical disability issues Include partner service areas Such as those from County, Town and Parishes, Voluntary sector, Health service, Fire services Promotion of many Services: 12 Promotion of many Services Council Tax Recycling including bulky waste collections Fire and Rescue Service Potholes – Highways online Parish Councils – Allotments Concessionary Tokens Exercise classes – Health Promotion Register to vote Bucks Car Share – Green Travel CCTV cameras Learning to swim Parking on double yellow lines Project Schedule: 13 Project Schedule High level schedule milestones FOR MORE INFO... Approval and planning Design & Development Implementation & Roll out Main issues to get right: 14 Main issues to get right Do your research first Use existing data and then check it against your particular area Use a local supplier They know the end customer and are nearby for quality progress checks Keep to the original scope Creativity can often lead to “scope creep” which leads to overrun on time and budget! Communication – Before, during & after: 15 Communication – Before, during & after Be inclusive Involve others by asking for their input Partners Members Staff Focus groups Local media Be open and realistic Anticipate issues and have the answers ready before they arise Slide 16: 16 Promotion of DVD A publicity campaign ran throughout the Summer. Posters, local press articles, local radio interviews, Chiltern Chronicle Team/Resources: 17 Team/Resources Resources allocated to this project People from every service area E-champions made up the project board Equipment provided by supplier Locations internal & external Incl. Council offices Support & outside services External Commercial Sponsorship ODPM e-Innovations plus matched fund Technology: 18 Technology New technology for the Council Audio and visual media Web Streaming of video footage on our website (hosted externally costing £50 per month) Outputs from the Project: 19 Outputs from the Project Tender document Script Project Plan Publicity Material FOR MORE INFO... Budget: 20 Budget Budget of £104,000 breakdown DVD production - *£50,000 Resourcing - £30,000 Distribution - £12,000 Marketing - £12,000 *incl. £20,000 for 40,000 DVD’s Clip for film: 21 Clip for film Post distribution analysis: 22 Post distribution analysis 16% of homes i.e.6,080 have watched the DVD – (source: External phone survey 01/2005) In 1st 5 months (1.11.04 – 31.3.05) nearly 18,000 pages viewed from DVD dedicated web page Over 600 new unique visitors Main web site stats grown from 7,500 to 11,000 unique visitors per month since DVD issued The main reason given for not having watched the DVD was lack of time Lessons Learnt: 23 Lessons Learnt Lessons Learnt Mindset to watch must be right New residents were more receptive to learning about their area Project contingencies for unexpected delays or issues A typical British Summer ….it rained! Foreign language subtitles took longer than expected Questions and Feedback: 24 Questions and Feedback ?

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