Published on February 19, 2014
Seeing is Believing Going Viral with Visual Social Media Marketing
What is Visual Social Media Marketing? The use of video, picture and visual content (like infographics) to break through the clutter online and reach your audience
Why Visual Content?
It Works! 90% of information transmitted to the brain is visual Visuals are processed 60,000 times faster in the brain than text 40% of people respond better to visual information than text Photos on Facebook get 7x more likes and 10x more share than links Images are the most shared, viewed and retweeted links on Twitter There are 575 likes & 81 comments by Instagram users per second Pinterest’s users count has grown 4,000% in the last 6 months
It Drives Results! Viewers are 85% more likely to purchase a product after watching a video 46% of people say a website’s design is the number one criterion for determining the credibility of the company Pinterest drives sales directly from its website – 21% have purchased an item after seeing It on Pinterest 44% of users are more likely to engage with a brand that posts photos vs other forms of media
Marketing Proliferation has Changed Radio Stations Magazines 1960 – 8400 Today – 17,300 Average TV Channels per household 1960 – 4400 Today – 13,500 1960 – 5.7 Today 82.4 Customers Access Media in a variety of different ways. Video games, Email, Xbox, Web, Instant Message, Radio, TV, DVR, Blogs, Magazines, Satellite Radio, Video on Demand, Newspapers, Podcasts, Smart Phones
You Tube 2nd biggest search engine behind Google Over 4 billion videos viewed each day http://www.youtube.com/user/WestJet
Pinterest 80% of Pinterest users are women Users spend an average of 1 hour, 17 minutes on the site Pinterest referrals spend 70% more $$ than referrals from non-social channels 43% of Pinterest users prefer to associate with a brand vs only 24% on Facebook http://pinterest.com/adcbastrop/
Instagram More than 40 million photos uploaded every day 90 million monthly active users 8500 likes per second 1000 comments per second Recently purchased by Facebook http://instagram.com/westjet#
7 Tips for Instagram for Business Show Your Products Introduce Your Employees Feature Your Customers Show What Your Products Can Do Use #Hashtags Show How It’s Made (Installed) Have Fun!
Viral Marketing #smallenfreuden http://youtu.be/6GoF5QJaOqw http://youtu.be/0-IGeskfmaY
#Fiestagram: awareness of the introduction of the Ford Fiesta
Viral Marketing Mountain Dew Dewmocracy 2013 http://youtu.be/SvBqf-7vbLw
Small deck used during Use Case roundtable at JiveWorld 2014. On each on the 14 ta...
This 30 minute presentation was given at the 2014 Rochester Young Professionals En...
Seeing is Believing A Guide to Visual ... appear.4 If your pictures are going out via social media, ... the social web. These social memes can go viral ...
Home » Blog » Seeing Is Believing: ... and Boost Your Social Media Marketing 1. ... from what’s going on in your visual to what they should do next ...
Virtual Social Media provides affordable SMO Services like social media marketing services and social media optimization services backed by cutting edge.
Seeing is Believing: Why Videos are the ... therefore enhancing their likelihood of going viral. ... The film has been launched on social media ...
Viral marketing, viral advertising, ... Visual marketing; Growth hacking; Social media; References Authority control: GND: 7564917 ...
Take a trip down memory lane and review a handful of the best viral marketing ... 15 Viral Marketing ... This was a key moment in social media ...
Another viral media that is often passed from person to person on social media is viral emails. ... The term 'viral marketing' was first popularized in ...
Visual Social Media: How Images Improve Your Social Media Marketing: In this Social Media Examiner podcast, visual marketing expert Donna Moritz explains ...