section 2 attitude to food

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Information about section 2 attitude to food
Education

Published on June 17, 2007

Author: Barbara

Source: authorstream.com

Slide1:  National Food Survey Island of Ireland Report A Presentation Commissioned Jointly By: An Bord Bia Intertrade Ireland FSIP/Invest NI October 2005 By BE/NH S5-063 Slide2:  SECTION 2: Attitude to Food, Cooking and Convenience Meals Attitude to Food, Cooking and Convenience Meals – Summary I:  Attitude to Food, Cooking and Convenience Meals – Summary I Northern Ireland residents not as particular about being able to see food purchased as their ROI and British counterparts. Northern Ireland displays a higher awareness of brands that are environmentally sensitive packaged. Disparate views of eating home grown foods, NI try to eat more home-grown than the British but less than ROI. Northern Ireland consumers displaying less ability than ROI andamp; Britain with 35% cooking at a basic snack level only. Over half of NI men can only cook at a basic snack level furthermore Northern Irish residents are most likely to consider cooking a chore, in particular males aged 15-24. British consider cooking as fun more so than important. Possibly can be attributed to television chef influence e.g. Jamie Oliver, Nigella Lawson. Northern Irish least likely to consider cooking as fun or a passion. Just over 1 in 3 adults in the ROI prepare/cook meals from scratch daily versus 1 in 4 in NI – this reflects the greater propensity to eat convenience/ready prepared meals in NI. Attitude to Food, Cooking and Convenience Meals – Summary II:  Attitude to Food, Cooking and Convenience Meals – Summary II 1 in 3 British adults are more likely to use ready prepared ingredients on a weekly basis versus their NI/ROI counterparts. Females, age 25-44, most likely to use ready prepared ingredients in NI perhaps indicating a prevalence amongst those working/time restricted. Greatest respect among ROI residents regarding food produced locally – lowest in Britain, NI midway between the two. ROI and NI consumers are much more likely to check meat labelling and also believe that local food is healthier. However NI and Britain are much less concerned about food traceability. 1 in 2 ROI adults appreciate the importance of buying local produce versus 4 in 10 in NI and 1 in 3 in Britain when food shopping. Females and the older age cohort place greater importance on buying local in NI. Polarised behaviour in NI, 1 in 4 never buy local produce while 18% buy several times a week. Attitude to Food, Cooking and Convenience Meals – Summary III:  Attitude to Food, Cooking and Convenience Meals – Summary III Females and the older age cohort also more likely to buy local produce more frequently. Northern Irish less likely to prepare a special meal, are more likely to eat out on such occasions. Also spending time over dinner as a family is not such a high priority for NI consumers in comparison to ROI and Britain. Higher likely incidence of eating ‘ready to eat’ foods in NI households in comparison to ROI mirroring preference for convenience foods/ready prepared ingredients. Also more likely to purchase hot food from deli counters. NI consumers prioritise children at meal time and also pre-prepare more meals to freeze than ROI/British consumers. Males and those aged 15-24 most likely to claim they are eating convenience meals more often, it is also related to those who eat out more. Attitudes Towards Food I:  Attitudes Towards Food I % Applies (Q.2) (Base: All Adults 15+) Northern Ireland residents not as particular about being able to see food purchased as their ROI and British counterparts. IOI NI Attitudes Towards Food II:  Attitudes Towards Food II (Q.2) (Base: All Adults 15+) IOI NI % Applies Northern Ireland displays a higher awareness of brands that use environmentally sensitive packaging. Disparate views of eating home grown foods, NI try to eat more home-grown than the British but less than ROI. Level of Cooking Expertise:  Level of Cooking Expertise (Base: All Adults 15+) (Q.4a) Can't boil an egg Can cook basic snacks (e.g. beans on toast) Can cook a simple dinner Would be confident that I could produce a good Sunday roast with all the trimmings Would enjoy having a dinner party where I do all the cooking Couldn’t say - - Northern Ireland consumers displaying less ability than ROI andamp; Britain with 35% cooking at a basic snack level only. - - Level of Cooking Expertise x Demographics – IOI:  Level of Cooking Expertise x Demographics – IOI (Base: All Adults 15+) (Q.4a) Can't boil an egg Can cook basic snacks (e.g. beans on toast) Can cook a simple dinner Would be confident that I could produce a good Sunday roast with all the trimmings Would enjoy having a dinner party where I do all the cooking Sex Age IOI – Younger males lacking in basic cooking skills with higher proportion of females cooking for a dinner party. Main Shopper Couldn’t say - - - - - - - - Level of Cooking Expertise x Demographics – NI:  Level of Cooking Expertise x Demographics – NI (Base: All Adults 15+) (Q.4a) Can't boil an egg Can cook basic snacks (e.g. beans on toast) Can cook a simple dinner Would be confident that I could produce a good Sunday roast with all the trimmings Would enjoy having a dinner party where I do all the cooking Couldn’t say Sex Age - - - Over half of NI men can only cook at up to a simple dinner level. Main Shopper Attitude to Cooking:  Attitude to Cooking (Base: All Adults 15+) (Q.4b) A chore - something that has to be done Important because eating well is important Good fun at times A passion - I love food Don’t Know British consider cooking as fun more so than important. Possibly can be attributed to television chef influence e.g. Jamie Oliver, Nigella Lawson. Northern Irish least likely to consider cooking as fun or a passion. Attitude to Cooking 2005 x Demographics – IOI :  Attitude to Cooking 2005 x Demographics – IOI (Base: All Adults 15+) (Q.4b) A chore - something that has to be done Important because eating well is important Good fun at times A passion - I love food Don’t know Sex Age Greater awareness amongst the female middle age cohort of the importance of eating well, i.e. 35+ Main Shopper Attitude to Cooking 2005 x Demographics – NI :  Attitude to Cooking 2005 x Demographics – NI (Base: All Adults 15+) (Q.4b) A chore - something that has to be done Important because eating well is important Good fun at times A passion - I love food Don’t know - Sex Age - - - - - Northern Irish residents most likely to consider cooking a chore, in particular males aged 15-24. Main Shopper – – – – – Frequency of Preparing/Cooking Meals from Scratch:  Frequency of Preparing/Cooking Meals from Scratch Daily + (6) Never Average Weekly (4) Monthly + (3-2) (Q.5a/b) Several times a week (5) (Base: All adults 15+) Less often (1) Once per week Change in Frequency of Preparing Meals from Scratch More often About the same Less often Once per week Once per week IOI NI ROI Britain Once per week Just over 1 in 3 adults in the ROI prepare/cook meals from scratch daily versus 1 in 4 in NI – this reflects the greater propensity to eat convenience/ready prepared meals. Growing convenience society Frequency of Using Ready Prepared Ingredients:  Frequency of Using Ready Prepared Ingredients (Q.5c) (Base: All adults 15+) Q. When cooking at home how often do you use meal components, that is ready prepared ingredients, that need to be added together for a meal (e.g. jar of sauce and rice and diced chicken and sauce etc.)? Daily (7) (6) Several times/ week (5) Weekly (4) Monthly (3)(2) Less often (1) Never IOI NI ROI Britain 1 in 3 British adults are more likely to use ready prepared ingredients on a weekly basis versus their NI/ROI counterparts. Frequency of Using Ready Prepared Ingredients x Demographics – IOI:  Frequency of Using Ready Prepared Ingredients x Demographics – IOI Daily + (7-6) Never Weekly (4) Monthly + (3-2) (Q.5c) Several times a week (5) (Base: All adults 15+) Less often (1) Total Sex Age Main Shopper Eat out more Incidence of using ready prepared ingredients weekly higher among females and 35-44 age cohort. Frequency of Using Ready Prepared Ingredients x Demographics – NI:  Frequency of Using Ready Prepared Ingredients x Demographics – NI Daily + (7-6) Never Weekly (4) Monthly + (3-2) (Q.5c) Several times a week (5) (Base: All adults 15+) Less often (1) Total Sex Age Main Shopper Eat out more Females, age 25-44, most likely to use ready prepared ingredients. Attitude towards Food Produced Locally in Own Area:  Attitude towards Food Produced Locally in Own Area (Base: All adults 15+) (Q.5f) Strongly (1) Slightly (2) Slightly (4) Strongly (5) Disagree Agree IOI NI ROI Britain Greatest respect among ROI residents regarding food produced locally – lowest in Britain, NI midway between the two. Attitude towards Food Produced Locally in Own Area:  Attitude towards Food Produced Locally in Own Area (Base: All adults 15+) (Q.5f) Strongly (1) Slightly (2) Slightly (4) Strongly (5) Disagree Agree IOI NI ROI Britain ROI and NI consumers are much more likely to check meat labelling and also believe that local food is healthier. However NI and Britain are much less concerned about food traceability. Overall Importance of Buying Local Produce when Food Shopping:  Overall Importance of Buying Local Produce when Food Shopping Very Important (5) (Base: All Adults 15+) Fairly Important (4) Neither/Nor (3) Fairly Unimportant (2) Very Unimportant (1) (Q.5d) 1 in 2 ROI adults appreciate the importance of buying local produce versus 4 in 10 in NI and 1 in 3 in Britain when food shopping. Mean Score 3.3 3.1 3.4 2.9 Overall Importance of Buying Local Produce when Shopping x Demographics – IOI :  Overall Importance of Buying Local Produce when Shopping x Demographics – IOI (Q.5d) (Base: All adults 15+) Total Sex Age Main Shopper Very Important (5) Fairly Important (4) Neither/Nor (3) Fairly Unimportant (2) Very Unimportant (1) Importance of buying local produce higher amongst females and 35+. Overall Importance of Buying Local Produce when Shopping x Demographics – NI :  Overall Importance of Buying Local Produce when Shopping x Demographics – NI (Q.5d) (Base: All adults 15+) Total Sex Age Main Shopper Very Important (5) Fairly Important (4) Neither/Nor (3) Fairly Unimportant (2) Very Unimportant (1) Females and the older age cohort place greater importance on buying local. Frequency of Purchasing Local Produce:  Frequency of Purchasing Local Produce Daily + (6) Never Average Weekly (4) Monthly + (3-2) (Q.5e) Several times a week (5) (Base: All adults 15+) Less often (1) Monthly Polarised behaviour in NI, 1 in 4 never buy local produce while 18% buy several times a week. Monthly Monthly Monthly Frequency of Buying Local Produce x Demographics – IOI:  Frequency of Buying Local Produce x Demographics – IOI Daily + (6) Never Weekly (4) Monthly + (3-2) (Q.5e) Several times a week (5) (Base: All adults 15+) Less often (1) Total Sex Age Main Shopper Frequency of Buying Local Produce x Demographics – NI:  Frequency of Buying Local Produce x Demographics – NI Daily + (7-6) Never Weekly (4) Monthly + (3-2) (Q.5e) Several times a week (5) (Base: All adults 15+) Less often (1) Total Sex Age Main Shopper Females and the older age cohort more likely to buy local produce more frequently. Overall Attitude Towards Eating & Cooking I:  Overall Attitude Towards Eating andamp; Cooking I (Q.27) Cooking Orientated/Family Lifestyle % Applies IOI NI Northern Irish less likely to prepare a special meal, are more likely to eat out on such occasions. Also spending time over dinner as a family is not such a high priority for NI consumers in comparison to ROI and Britain. (Base: All adults 15+) Overall Attitude Towards Eating & Cooking II:  Overall Attitude Towards Eating andamp; Cooking II (Q.27) Convenience Eating andamp; Cooking Lifestyle % Applies IOI NI Higher likely incidence of eating ‘ready to eat’ foods in NI households in comparison to ROI, also more likely to purchase hot food from deli counters. (Base: All adults 15+) Overall Attitude Towards Eating & Cooking III:  Overall Attitude Towards Eating andamp; Cooking III Cooking as necessity % Applies IOI NI NI consumers put children first at meal time and also pre-prepare meals to freeze more than ROI/British consumers. (Q.27) (Base: All adults 15+) Frequency of Eating Convenience Meals x Demographics - IOI:  Frequency of Eating Convenience Meals x Demographics - IOI More often (Q.54) Less often (Base: All adults 15+) Total Sex Age Eat out more Main Shopper Frequency of Eating Convenience Meals x Demographics - NI:  Frequency of Eating Convenience Meals x Demographics - NI More often (Q.54) Less often (Base: All adults 15+) Total Sex Age Eat out more Main Shopper Males and those aged 15-24 most likely to claim they are eating convenience meals more often. Attitude Towards Convenience Meals:  Attitude Towards Convenience Meals IOI NI (Q.55) NI less positive regarding ‘convenience’ of ready-to-eat meals, despite increasing popularity. % Agree

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