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Secrets Behind Facebook Faculty Slides

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Information about Secrets Behind Facebook Faculty Slides

Published on February 11, 2008

Author: kprentiss

Source: slideshare.net

Description

These are conversation prompts for college faculty discussions about Facebook and student technology trends.
Put together by Swift Kick.
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t he s ecr ets & beh ind:

Your Institution:

Your Institution: Administration Advisors / Faculty Students

Administration Advisors / Faculty Students Technology Change

Technology Change

Just heard of it Nervous about it Love it Technology Change

Just heard of it Nervous about it Love it Technology Change

Just heard of it Nervous about it Love it Technology Change

Do faculty belong Yes. on No. Facebook? We should meet them It is students’ private space. where they are.

Plus alumni!!

Orientation:

If we don’t introduce them around something positive - They will meet over beer.

Myspace/Facebook Behavior good Megaphone

From: Learning Reconsidered NASPA / ACPA, 2004

What’s public?

Mass Personalization

Students are the center “The focus of education must shift to identity development.” -Learning Reconsidered

Students are the center

r ee ar C

Social

a l u r lt u C

Spiritual

al ic lit Po

Special Interest

A ca d em ic s

Athletics

Diversity

All about Connections Soccer (Around +’s)

Filters: Opportunity

Op po rtu nit y

1 Orientation is the chance to be essential. 2 Facilitate and organize the student profile. 3 Identity profiles will become the gateway for everything.

1 Orientation is the chance to be essential. 2 Facilitate and organize the student profile. 3 Identity profiles will become the gateway for everything.

All about Connections Soccer (Around +’s)

Stay Connected Kevin Prentiss kevin@swiftkickonline.com

Ignorance Rejection Acceptance Use

None Anger Fear Appreciation Ignorance Rejection Acceptance Use

None Anger Fear Appreciation Ignorance Rejection Acceptance Use Computer Cell Phone Email Instant Messenger Facebook

None Anger Fear Appreciation Ignorance Rejection Acceptance Use Computer X Cell Phone X Email X Instant Messenger X Facebook X

None Anger Fear Appreciation Ignorance Rejection Acceptance Use Computer X Cell Phone X Email X Instant Messenger X Facebook X Second Life X Geolocation X Nanobots X

- Peter Scholtes

93% 80% of college students use: or *David Epstein, “The Many Faces of Facebook,” Inside Higher Ed, June 15, 2006

63% login everyday: *Mitrano, “Thoughts on Facebook.”

Glass Bedroom

ow N in ile ! ob M Glass Bedroom

If you do it, chances are good:

If you do it, chances are good: Someone will take a picture

If you do it, chances are good: Someone will take a picture The picture will be online

If you do it, chances are good: Someone will take a picture The picture will be online What about privacy settings?

If you do it, chances are good: Someone will take a picture The picture will be online

If you do it, chances are good: Someone will take a picture The picture will be online It will be linked to you, forever.

Facebook Activity on Thursday Nights Activity by Minute 380 K 370 K 360 K 350 K # of Users 340 K 330 K 320 K 310 K 300 K 4:00 5:00 6:00 7:00 9:00 10:00 11:00 Time

Does Facebook Yes. increase No. social capital? It takes away from It’s just the new way “real world” time to manage friends. and skill development.

Status

Status is the new front porch

Relationships Real World Life Friends { Friends Names

Relationships Life Friends Facebook Friends Names {

EXTRA SLIDES

Other Goodies

Other Goodies

Other Goodies

Other Goodies

Other Goodies

Other Goodies

Myspace/Facebook Behavior good Megaphone

35 times more likely to get offered a job if you have 54 or more friends.

PEW/INTERNET PEW INTERNET & AMERICAN LIFE PROJECT

PEW/INTERNET PEW INTERNET & AMERICAN LIFE PROJECT Are Students Safe Online?

PEW/INTERNET PEW INTERNET & AMERICAN LIFE PROJECT Actually yes.

PEW/INTERNET PEW INTERNET & AMERICAN LIFE PROJECT 66% of 18-22 year old users block access.

PEW/INTERNET PEW INTERNET & AMERICAN LIFE PROJECT 92% of 18-22 year old users don’t reply to unknown messages.

CC: Subject: Working at Facebook? Hi Dan, I’m VP and GM at Facebook, the top site for college students in the US. Given your experience at LookSmart, I thought you might be a good fit. Facebook is still a very small team despite having a strong market position, so this is a great opportunity for the right person. If you’re interested in talking with us, please let me know the best way to get in touch with you. Thanks, Matt Facebook.com

hello?

welcome! welcome! welcome!

Relationship Influence

93% 80% of college students use: or *David Epstein, “The Many Faces of Facebook,” Inside Higher Ed, June 15, 2006

Ignorance Rejection Acceptance Use

None Anger Fear Appreciation Ignorance Rejection Acceptance Use

None Anger Fear Appreciation Ignorance Rejection Acceptance Use Computer Cell Phone Email Instant Messenger Facebook

None Anger Fear Appreciation Ignorance Rejection Acceptance Use Computer X Cell Phone X Email X Instant Messenger X Facebook X

None Anger Fear Appreciation Ignorance Rejection Acceptance Use Computer X Cell Phone X Email X Instant Messenger X Facebook X Second Life X Geolocation X Nanobots X

None Anger Fear Appreciation Ignorance Rejection Acceptance Use Computer X Cell Phone X Email X Instant Messenger X Facebook X Second Life X Geolocation X Nanobots X

None Anger Fear Appreciation Ignorance Rejection Acceptance Use Computer X Cell Phone X Email X Instant Messenger X Facebook X Second Life X Geolocation X Nanobots X

Steps????????????

Building Relevancy: Survey Segment Deliver Good education is exactly what you want.

Building Relevancy: Survey Segment Deliver

Building Relevancy: Survey Segment Deliver { • • • Affinity Groups Learning Groups Marketing Groups

Building Relevancy: Survey Segment Deliver Hello?

Building Relevancy: Survey Segment Deliver Welcome? Welcome? Welcome?

Building Relevancy: Survey Segment Deliver Content Channel

Building Relevancy: Survey Segment Deliver Content Channel High Quality Addresses my interests Well made Fresh Substantive Compelling

Building Relevancy: Survey Segment Deliver Content Channel High Quality Addresses my interests E-mail Well made Fresh Social Network Substantive Compelling Text Message

Building Relevancy: Survey Segment Deliver Content: Relationships Channel E-mail Social Network Text Message

u rveyed S el fS Search: “Student Government”

{ u rveyed itu tio nS In st The institutions’ value system: Academics Leadership New Concepts Service Etc.

rveyed Self ion Su Surv Instit ut eyed In fo Info

Building Relevancy: Survey Segment student gov Deliver campus crusade Academic Sports Interests drama club running club chess club entrepreneurs computer science

CouchSurfing.com Travel For Free

CouchSurfing.com Travel For Free

Increase “relational density”

Involvement refers to the physical and psychological time and energy invested in the educational process. (Astin, 1991)

Transparency

In College...Facebook Wins!

Three questions determine social behavior:

Three questions determine social behavior: 1. How do I fit in?

Three questions determine social behavior: 1. How do I fit in? 2. How might I be unique?

Three questions determine social behavior: 1. How do I fit in? 2. How might I be unique? 3. How can I be cool? Harris, Judith R. (2006) No Two Alike. New York: W. W. Norton

Three questions determine social behavior: 1. How do I fit in? 2. How might I be unique? 3. How can I be cool? Harris, Judith R. (2006) No Two Alike. New York: W. W. Norton

3. How can I be cool?

Social Context +/-

Social Context Institutional Context +/- +

Social Context Institutional Context +/- + You

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