Search, Social & Content Optimization

50 %
50 %
Information about Search, Social & Content Optimization
Marketing

Published on March 2, 2014

Author: tamicannizzaro1

Source: slideshare.net

Description

How to optimize Search, Social & Content for the new world of digital optimization

Connecting the dots < Social. Search. Content. Tami Cannizzaro, VP of Marketing, IBM @TamiCann www.digitalageofmarketing.com

Social is the authentic face of a Brand.

It turns out the bag of marbles has roughly 300% more surface area.

Voices #IBM 250+ 5,000+ 430,000+ 61,000,000+ IBM most senior experts in Select program IBM experts in Forward Thinker program IBMers trained on social media IBMer social media connections 03/08/1 8

Social Social Advocacy gives your organization authentic reach

If Social is discovery. Search is validation

Social Signals Are Driving SEO  Backlinks  Useablility Stats  Keywords  Age of Domain  Social Signals

Social Search #New York 03/08/1 12

Content Marketing is the engine that drives search rank and brand engagement

Building a Content Factory Create relevant, findable, shareable content experiences

Relevance Matters

Target your customer

Build a conversation Content “Snacks” Low Low Engagement / Engagement / Quick Hit Quick Hit • Social Posts • Content snippets – quotes, statistics • Photos Long-Form & Social Conversation Intermediate / Intermediate / Building Engagement Building Engagement • Content previews • Free chapter promotions • Short videos High Engagement High Engagement • Social discussions • Fan-gating • Interviews with content author

Content Drive Audit Engagement Achieve Goals Achieve Goals 3 Rank in Universal Search Engines 2 Rank in Vertical Search Engines Yahoo Yahoo Google Google Bing Bing More Aggressive Influencer Outreach Program = Gas on the fire More Aggressive Influencer Outreach Program = Gas on the fire Yahoo Yahoo Video Video YouTube YouTube 1 Bing Bing Video Video Google Google Video Video Twitter Twitter Facebook Facebook LinkedIn LinkedIn “Paid” Media Distribution & Activation = Spray fuel on the fire “Paid” Media Distribution & Activation = Spray fuel on the fire Rudimentary “Earned” Activation Plan: IBMers, IBM SMEs, Influencer= Ignite fire Rudimentary “Earned” Activation Plan: IBMers, IBM SMEs, Influencer= Ignite fire z mxa M zi mxa M i ii Posting to Multiple Content Sharing Sites According to Format YouTube WebWebCasts Casts Scribd PodNova Decks Video SlideShare .PDF/Text Audio Comprehensive Metadata Treatment & Format Optimization = Make it findable, sharable & beautiful Comprehensive Metadata Treatment & Format Optimization = Make it findable, sharable & beautiful Types of Content Videos WebCasts Decks Whitepapers, Case Studies Solution Overviews Audio Podcasts

Paid, Earned, Owned, Shared

Build Relevant, Persistent Content

With relevant, timely content

Content Content Marketing builds brand equity & drives engagement

Search, Social & Content the fuel of your marketing engine. are

Thank you Tami Cannizzaro, IBM @TamiCann

#ibm presentations

Add a comment

Related presentations

Brands are more invested today than ever before on curating and distributing paid,...

Marketers need to be creating and publishing original content across many differen...

As content marketing continues to increase in popularity in every industry, more m...

Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...

This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...

Olá, somos o Paulo Bernardes e o Pedro Silvestre, temos uma ambição em comum de me...

Related pages

Content-Optimierung für relevante Inhalte | Searchmetrics

Searchmetrics SEO Content-Optimierung für relevante, interessante Inhalte: Mehr Sichtbarkeit und Traffic – zufriedenere Seitenbesucher.
Read more

SEO: Search Engine Optimization (Suchmaschinenoptimierung)

Suchmaschinenoptimierung (SEO: Search Engine Optimization): Über die Optimierung einer Homepage für ein optimales Suchergebnis in den Suchmaschinen.
Read more

Content Optimization | Searchmetrics

Searchmetrics SEO content optimization helps you create relevant, compelling content that engages visitors and delivers greater search engine performance.
Read more

Social Search Optimization | Search Engine Watch

Social objects are the new low-hanging fruit of search engine optimization. Apply some of the same SEO strategies you've used on traditional web pages to
Read more

A Guide to Content Optimization for 4 Key Content Types

If your audience can't find your content, it won't be very successful, so content optimization is crucial in the content marketing process. Use this guide.
Read more

Social Content Optimisation (SCO): Real or Just Another ...

Social Content Optimisation (SCO ... The whole point of this new SCO is to show that search and social are ... The sharing on Social Content Optimization ...
Read more

Search engine optimization - Wikipedia, the free encyclopedia

Search engine optimization; Social media ... but is about ensuring that the content a search engine indexes and subsequently ranks is the same ...
Read more

Social media optimization - Wikipedia, the free encyclopedia

Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product ...
Read more

Search Engine Optimization Services - SEO | Position²

Search Engine Optimization (SEO) services include website architecture analysis, content optimization, and syndication to get the best results from organic ...
Read more