Search Results are the New Black: Internet Librarian 2015

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Information about Search Results are the New Black: Internet Librarian 2015

Published on January 28, 2016

Author: DeirdreCostello

Source: slideshare.net

1. SEARCH  RESULTS   Internet Librarian 2015 Deirdre Costello Sr. UX Researcher EBSCO Information Services @deirdre_lyon dcostello@ebsco.com Are The New Black

2. The  Projects   Secondary  Research   Literature  review   of  student,  doctor   &  public  library   patron  habits   Video  Diary  Study   High  school  students  self-­‐ repor;ng  their  research   habits  and  preferences   Contextual  Inquiry   One-­‐on-­‐one  sessions   students,  doctors  and   public  library  patrons   discussing  their   research  habits  

3. The  Samples   Public   Focus:  engaging   with  the  library   online   Medical,  Academic  and  Public  Library   Users.       Academic   Focus:  Research   workflow   Medical   Focus:  Searching   at  point-­‐of-­‐care   (similar  to  grad   students)  

4. Goals & Emotional States AUDIENCE  

5. •  Find  an  overview   •  Narrow  down  their   topic     •  Find  citable  sources   Students   search  to:  

6. How  Students  Feel  

7. • Confirm  what  they   already  know   • Find  a  treatment   direcIon   • To  find  trustworthy   sources   Doctors   search  to:  

8. •  Pressed  for  Ime   •  Confident  in  their   own  knowledge   •  Seeking  reassurance   How   Doctors   Feel  

9. •  Find  a  specific  book   •  Research  a  big-­‐;cket   purchase   •  Support  their  work   Public   Library   Patrons   search  to:  

10. •  Relaxed   •  Focused     •  A  sense  of   community  &   ownership   How  Public   Library   Patrons   Feel  

11. When searching? What  influences  users’     BEHAVIORS    

12. CompeIng   prioriIes  

13. “eye  byte   culture”  -­‐  Dr.  Maryanne  Wolf,  TuWs  University  

14. “skimming  and   scanning”  

15. With Google? How  are  users   INTERACTING  

16. Top, relevant results first. I  trust  it  

17. Snippets make it clear why users see specific results. I  get  it   Top, relevant results first. I  trust  it  

18. Snippets make it clear why users see specific results. I  get  it   Top, relevant results first. I  trust  it   URL is a proxy for credibility. I’m  the  judge  

19. Students:  Scanning  for  Search  Terms          

20. &  Learning          

21. Doctors:  Looking  for  Trusted  Sources      

22. &  ValidaIng  Known  InformaIon      

23. Public  Library  Patrons:  Judging  by  URL      

24. &  Seeing  What  Others  Are  Asking        

25. resources? So  what  does  this  mean  for   LIBRARY  

26. Students:  Start  with  search  

27. Students:  Search  terms  in  the  Itle  

28. Secondary  “buzzwords”  form  a  “constellaIon”  

29. Snippets  are  a  struggle  to  interpret  

30. Source  info  doesn’t  provide  clues  

31. Doctors:  Navigate  to  known  resources  

32. Doctors:  Scan  for  known  quanIIes  

33. • Don’t  associate  library   with  online  access   • Are  frustrated  by   logging  in   Doctors  

34. Public  Library  Patrons:  Known-­‐item  searches  

35. •  Library  =  Books   •  Less  incen;ve  to   persevere   Public   Library   Patrons  

36. Of A Researcher The     EVOLUTION  

37. Motivation: The Turning Point External Internal

38. Takeaways   Google is hugely influential. The way users read online is changing. Search results have evolved from a portal to a destination. Users are “porting” habits they form on the open web … … But the experience isn’t as seamless as they expect.

39. Thank  you!   @deirdre_lyon dcostello@ebsco.com

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