Published on January 28, 2016
1. SEARCH RESULTS Internet Librarian 2015 Deirdre Costello Sr. UX Researcher EBSCO Information Services @deirdre_lyon firstname.lastname@example.org Are The New Black
2. The Projects Secondary Research Literature review of student, doctor & public library patron habits Video Diary Study High school students self-‐ repor;ng their research habits and preferences Contextual Inquiry One-‐on-‐one sessions students, doctors and public library patrons discussing their research habits
3. The Samples Public Focus: engaging with the library online Medical, Academic and Public Library Users. Academic Focus: Research workﬂow Medical Focus: Searching at point-‐of-‐care (similar to grad students)
4. Goals & Emotional States AUDIENCE
5. • Find an overview • Narrow down their topic • Find citable sources Students search to:
6. How Students Feel
7. • Conﬁrm what they already know • Find a treatment direcIon • To ﬁnd trustworthy sources Doctors search to:
8. • Pressed for Ime • Conﬁdent in their own knowledge • Seeking reassurance How Doctors Feel
9. • Find a speciﬁc book • Research a big-‐;cket purchase • Support their work Public Library Patrons search to:
10. • Relaxed • Focused • A sense of community & ownership How Public Library Patrons Feel
11. When searching? What inﬂuences users’ BEHAVIORS
12. CompeIng prioriIes
13. “eye byte culture” -‐ Dr. Maryanne Wolf, TuWs University
14. “skimming and scanning”
15. With Google? How are users INTERACTING
16. Top, relevant results first. I trust it
17. Snippets make it clear why users see specific results. I get it Top, relevant results first. I trust it
18. Snippets make it clear why users see specific results. I get it Top, relevant results first. I trust it URL is a proxy for credibility. I’m the judge
19. Students: Scanning for Search Terms
20. & Learning
21. Doctors: Looking for Trusted Sources
22. & ValidaIng Known InformaIon
23. Public Library Patrons: Judging by URL
24. & Seeing What Others Are Asking
25. resources? So what does this mean for LIBRARY
26. Students: Start with search
27. Students: Search terms in the Itle
28. Secondary “buzzwords” form a “constellaIon”
29. Snippets are a struggle to interpret
30. Source info doesn’t provide clues
31. Doctors: Navigate to known resources
32. Doctors: Scan for known quanIIes
33. • Don’t associate library with online access • Are frustrated by logging in Doctors
34. Public Library Patrons: Known-‐item searches
35. • Library = Books • Less incen;ve to persevere Public Library Patrons
36. Of A Researcher The EVOLUTION
37. Motivation: The Turning Point External Internal
38. Takeaways Google is hugely influential. The way users read online is changing. Search results have evolved from a portal to a destination. Users are “porting” habits they form on the open web … … But the experience isn’t as seamless as they expect.
39. Thank you! @deirdre_lyon email@example.com
Internet Librarian. ... 2015. B103 - User Expectations & Search Results. 1:15 p.m. - 2:00 p.m. San Carlos Ballroom (Marriott) ...
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