Published on July 30, 2009
(in a nutshell)
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The world wide web is made up of pages
w Squillions of pages
w Search engines use web crawlers (or spiders) to trawl the world wide web looking at pages and indexing information on them such as headlines, titles, text and metadata By Olddanb on Flickr
Search engines storethe indexed information about web pages for later reference By Tim Dorron Flickr
When we type keywords into a search engine… “Swimming pool safety” t (Key words)
…the search engine looks through the indexed pages for our keywords
It singles out the pages that feature our keywords and has a closer look
It calculates how often and how prominently our keywords appear on each page How many times keywords appear Where keywords appear Page title A few more things
How many times keywords appear
Where keywords appear
A few more things
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