Search Engine Ranking Factors

50 %
50 %
Information about Search Engine Ranking Factors
Education

Published on October 9, 2009

Author: telezent

Source: slideshare.net

Description

SEOmoz's search engine ranking factors showing which metrics are most important for high rankings

Search Engine Ranking Factors www.Telezent.com [email_address] By Sandeep Arora

Titles are important to Search Engines. Use keywords in Titles. Title should give as much detail as possible about what you sell. Keyword use in Title Tag Keyword in Title 4.9 Exception Importance

Titles are important to Search Engines.

Use keywords in Titles.

Title should give as much detail as possible

about what you sell.

The anchor text is the visible link label, clickable text in a hyperlink. Anchor Text are a important attribute search engines use in Ranking your page. Anchor Text of Inbound Link Your Landing Page Incoming links with Relevant Anchor text Directory Site Authority Site Blog Site Bot 4.4 Exception Importance Important page about Nokia Phone

The anchor text is the visible link label,

clickable text in a hyperlink.

Anchor Text are a important attribute search

engines use in Ranking your page.

The search engine ranking of a page also depends on the Global Popularity of the website on which it resides. For e.g. a webpage on importance of Hybrid cars on CNN.com will rank higher than on another website. Global Link Popularity of site 4.4 Exception Importance www.cnn.com Hybrid car Engineering Globally Popular Site Number 15 of top 100 sites in USA PageRank 8/10 Website Weight and trust being passed to page.

The search engine ranking of a page also

depends on the Global Popularity of the

website on which it resides.

For e.g. a webpage on importance of Hybrid cars on

CNN.com will rank higher than on another website.

Refers to the number and importance of internal links pointing to the target page. For e.g. In a website about cars, a number of internal important pages link to Page A(which is about Hybrid Car Engineering). Search Engines will interpret that as a positive for page A. Link Popularity within the Site's Internal Link Structure Important page for Hybrid Car Engineering www.cnn.com Hybrid car Engineering Website Links Bot 4 Exception Importance

Refers to the number and importance of internal

links pointing to the target page.

For e.g. In a website about cars, a number of internal

important pages link to Page A(which is about Hybrid Car

Engineering).

Search Engines will interpret that as a positive for page A.

Links from your industry specific websites matter the most. If you sell Digital Camera & you have links coming in from Electronics or Gadget website it is good sign and carry's Link weight. If you have links coming in from Flower websites - it is not a good sign. Topical Relevance of Inbound Links to site 3.9 Exception Importance About Digital Cameras Relevant Links Not a Relevant Link About Flowers About Electronics About Gadgets

Links from your industry specific websites

matter the most.

If you sell Digital Camera & you have links coming in from

Electronics or Gadget website it is good sign and carry's

Link weight.

If you have links coming in from Flower websites - it is not

a good sign.

Page Rank 8/10 2 nd most Popular Blog Links from Influencer and Authority websites in your community carry a lot of weight. For e.g. Techcrunch.com is a Influencer Website in the Web 2.0 space. If you have a Web 2.0 product, getting a link from TechCrunch carries a ton of weight. Link Popularity of Site in Topical Community 3.9 Exception Importance Your Website Link weight and trust being passed Your Product : Web 2.0 Collaboration Software

Links from Influencer and Authority websites

in your community carry a lot of weight.

For e.g. Techcrunch.com is a Influencer Website in

the Web 2.0 space.

If you have a Web 2.0 product, getting a link from

TechCrunch carries a ton of weight.

Use Targeted Keywords in the content of your page. Keyword use in Body Text 3.7 Exception Importance Keyword in Title Keyword in URL Keyword in Headings Keyword in Paragraph

Use Targeted Keywords in the content of your

page.

CNN.com and BBC are examples of Globally Popular Websites. A Link from these sites carry a lot of weight. Global Link Popularity of Linking Site 3.6 Exception Importance Page Rank 3 Another Website Globally Popular Site Number 15 of top 100 sites in USA PageRank 8/10 Your Webpage Link weight is more Link weight is less

CNN.com and BBC are examples of Globally

Popular Websites.

A Link from these sites carry a lot of weight.

A linking page having the same theme and targetting the same keywords helps a lot. Topical Relationship of Linking Page 3.9 Exception Importance Link XYZ Security Software Webpage about free & Reliable "Security Software" Your Website AnotherWebsite Same theme,Same Keywords carry more weight

A linking page having the same theme and

targetting the same keywords helps a lot.

Hire Us Contact us at [email_address] Content Creation Interactive Flash Graphics Search Engine Optimization Website Development Blog Setup and Customization. Social Media Optimization

Nagpur, is centrally located in India. Is the fastest growing Tier III city. Has 35 Engineering Colleges. Low cost to do business. VizEdu.com is a Telezent Blog. We are passionate to make you successful. We can help you. Attractive Prices. Personal Service. Individual Small Business Telezent will be your outsourcing partner. Big Corporation Outsource your content development, SEO & SMO to us.

Nagpur, is centrally located in India.

Is the fastest growing Tier III city.

Has 35 Engineering Colleges.

Low cost to do business.

VizEdu.com is a Telezent Blog.

We can help you.

Attractive Prices.

Personal Service.

Telezent will be

your outsourcing

partner.

Outsource your

content development,

SEO & SMO to us.

Search Engine Ranking Factors www.Telezent.com [email_address] By Sandeep Arora

Add a comment

Related presentations

Related pages

Search Engine Ranking Factors 2015 - Moz: SEO Software ...

Every two years, Moz surveys the opinions of dozens of the world's brightest search marketers and runs correlation studies to better understand the ...
Read more

Searchmetrics Ranking Factors Study 2015 - Enterprise SEO ...

The Searchmetrics Ranking Factors Analysis 2015 offers insights into the most important aspects for top search result rankings on Google.com.
Read more

SEO Guide: Types Of Search Engine Success Factors

Search Engine Land is the leading industry source for daily, must-read news and in-depth analysis about search engine technology.
Read more

Google Ranking Factors: The Complete List

A list of all 200 Google ranking factors. Here you'll learn the ranking signals that search engines use to rank pages and sites.
Read more

Local & Mobile Search Engine Ranking Factors

At Pubcon 2014 in Las Vegas, I had the opportunity to sit down and talk to Marcus Tober, CTO at Searchmetrics, about what’s new in local and mobile search.
Read more

2013 Search Engine Ranking Factors - Moz

The results are in! Come check out Moz's 2013 Ranking Factors as Matt Peters presents a preview of the results from the survey and correlation study.
Read more

The Periodic Table Of SEO Success Factors

The Periodic Table Of SEO Success Factors. ... Our chart above summarizes the major factors to focus on for search engine ranking success ...
Read more

Ranking Factors Infographic 2015 | Searchmetrics

The Searchmetrics Ranking Factors Infographic 2015 shows the most important aspects for top search result rankings on Google.com.
Read more

Search ranking - Search Console Help - Welcome to the ...

Sites' positions in our search results are determined based on hundreds of factors designed to provide end-users with helpful, accurate search results.
Read more

Search Engine Ranking - Google Sites

3 factors impact your Search Engine Ranking. ... The search engine is not a human being who can draw inferences from the general tone and content of the page.
Read more