Search Engine Otimization_by_Srikanta E

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Information about Search Engine Otimization_by_Srikanta E
Marketing

Published on March 13, 2014

Author: nitinbhosle77

Source: slideshare.net

Description

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

By Srikanta

Objective  Search engines  SE Indexing  SEO  SEO Importance  Natural listing.  SEOTechniques  Essentials SEO Practice

is a tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find Web sites which contain the information sought.

SE INDEXING

• SEO is a process of trying to get higher ranking from the Search Engine.

 > 90% online user uses search engine to find products and info.  Natural search receives 250% more traffic than paid search.  1st page of SE result get atleast 80% clicks.  If your website is not found within top 30 result (page 1, 2 and 3) no one will find it.

A spider or crawler which is a component of a SE gathers listings by automatically "crawling" the web The spider follows links to web pages, makes copies of the pages and stores them in the SE’s index Based on this data, the SE then indexes the pages and ranks the websites Major SEs that index pages using spiders: Google, Yahoo, AltaVista, MSN, AOL, Lycos

SEO Techniques  Discussing the clients objectives keeping in mind the budget  Understanding the business model of the website  Website domain name (deciding the domain name)  Webpage names and file/directory names (deciding the page names and file names)  Deciding Page titles , headers, sub-headers  Choosing & embedding relevant keywords throughout the website  Developing strategies for increasing in-bound traffic  Studying competing websites and learning form their SEO efforts  Handling customer inquiries and problems

URL SUBMISSION  Google - http://www.google.com/addurl/  Yahoo! - http://siteexplorer.search.yahoo.com/submit   Bing - http://www.bing.com/docs/submit.aspx   http://www.google.com/support/scholar/bin/request.py

• domain names are traffic magnets > 63 million domain names registered • choose a domain name that will increase your search engine ranking. • Register for >5 years – registered longer is more serious business. • use keywords, location, advertising terms, product names. • choose a keyword that is important for your business. DOMAIN NAME STRATEGIES

PUT KEYWORD TAG <html> <head> <title>Pengenalan Kepada PECAMP</title> <meta name="keywords" content="PECAMP, Persatuan Capaian Maklumat dan Pengurusan Pengetahuan, capaian maklumat, information retrieval, pengurusan pengetahuan, knowledge management" /> <meta name="description" content="PECAMP - Persatuan Capaian Maklumat dan Pengurusan Pengetahuan" /> …

USEYOUR KEYWORDS WISELY

GENERATE CONTENT  Content is the king   This is to generate more traffic from the search engine, because if there’re more content than there will be more keywords. More keywords indexed in the search engine, surely more traffic to the website.

Linking strategies (Backlink) - the more inbound links the higher the SE ranking - if the site linking to you is already indexed, spiders will also receive your site - target a list of sites from which you can request inbound links

USE SEARCH ENGINE FRIENDLY URL Good URL http://www.pecamp.org/web/senarai-ahli.html Bad URL http://www.kuis.edu.my/v2/index.php? option=com_content&task=blogsection&id=12&Itemid=72

USE SEARCH ENGINE FRIENDLY URL  Joomla  In Global Configuration, set this SEO settings

AVOID TEXT IN IMAGE/FLASH

TRACK USER REFERENCE/KEYWORD  Use Google Analytics http://www.google.com/analytics/ 

ESSENTIALS SEO STRATEGIES  WRITE GOOD CONTENT  DO YOUR KEYWORD RESEARCH  USE YOUR KEYWORDS WISELY  DESCRIPTION AND KEYWORDS  GET OTHER SITES LINKING TO YOURS  STRUCTURE YOUR SITE FOR SEO  ANALYSE YOUR SITE  KEEP ABREAST OF THE LATEST SEO NEWS  WATCH OUT FOR DUPLICATE CONTENT

 Thank You

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