Search Engine Optimization

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Information about Search Engine Optimization

Published on January 23, 2009

Author: e2solutions

Source: slideshare.net

Description

Search Engine Optimization (SEO), provides useful services to websites. SEO optimizes the content and build link popularity so that the website can achieve visibility in several high ranking search engines like Google, Yahoo, MSN, AltaVista etc. SEO services help to find relevant directories where the site can be submitted for better linking.
SEO can be called a marketing service where the search engines help you to popularize your site among your potential visitors. SEO involves a wide range of strategies and techniques. Following are few seo techniques which are widely used to utilize SEO the most

PE NN STA TE

University Park Airport • Seven Minute Drive to Campus

University Park Airport • Two Taxi Services • Airport Shuttle Service

University Park Airport 4 Major Carriers with 50 Flights In & Out Daily • Delta Connection - Cincinnati • Northwest Airlink - Detroit • United Express - Washington/Dulles • U.S. Airways - Pittsburgh & Philadelphia

Penn State Campus Established as an agricultural college in 1855, The Pennsylvania State University is one of the original Land Grant Universities signed into law by Abraham Lincoln in 1862.

Penn State Campus

Penn State Campus Main Presentation Banquet & Social Sites Venues Housing Sites

Penn State Campus Main Presentation Sites: Life Sciences (182) v < Eisenhower Auditorium (2,500) < Chemistry (70) Wartik (70) > Osmond (341, 152) > < 4 Thomas Aud’s (726, 242, 171, 94) HUB > 2 Aud’s (475, 385), Hall for < White Gym Posters (Exhibits )

Penn State Campus < Nittany Lion Inn 250 luxury rooms Housing Sites < Nittany Suites (100 +) < Eastview Terrace (800)

Penn State Campus Beaver Stadium • Tuesday Banquet Tailgate Party and Old-Fashioned Ice Cream Social and Sock-Hop Nittany Lion Inn •Council Meetings •Banquets Banquet & Social Venues Alumni Center •Evening Mixers

Walking Time

Eastview Terrace On-campus housing will primarily be in the newly built Eastview Terrace, a landscaped cluster of houses made up of 12-15 private rooms. Each of the 808 air- conditioned single rooms have a private bathroom and a refrigerator/microwave. Houses share a study/social space and laundry facilities.

Nittany Apartments & Suites in is & 4 bedroomnearby Nittany Apartments:Air More housing Shared rooms 2 available in suites with shared bath. conditioned. Space for 100 +

On-Campus Housing Walk Time to Location Capacity Eisenhower Eastview Terrace 800 12 minutes Nittany Apartments 100 + 11 minutes Redifer Dining Commons 1,100 11 minutes

Penn State Campus Main Presentation Sites: < Eisenhower Auditorium (2,500)

Eisenhower Auditorium Our main symposia will be held in Eisenhower Auditorium which seats up to 2,500. Concurrent sessions will all be within a five minute walk, as well as poster sessions, exhibits and breaks. Registration will be held in the lobby.

Thomas Classroom Building 4 Auditoriums: • 171 • 242 • 94 • 726

New Life Science & Chemistry• 186 • 70 2 Auditoriums:

Wartik Lab 2 Auditoriums: • 173 • 151 Classroom • 70

Osmond Lab 2 Auditoriums: • 341 • 152

Hetzel Union Building 2 Auditoriums: • 475 • 385 • Posters in Alumni Hall

Penn State Campus Main Presentation Sites: Life Sciences (182) v < Eisenhower Auditorium (2,500) < Chemistry (70) Wartik (70) > Osmond (341, 152) > < 4 Thomas Aud’s (726, 242, 171, 94) HUB > 2 Aud’s (475, 385), Hall for < White Gym Posters (Exhibits)

Auditoriums & Meeting Rooms* Walk Time from Venue Seats Eisenhower Eisenhower Auditorium 2,595 /1,755 Home Base Thomas Auditoriums 726, 242, 171 2 minutes HUB Auditoriums 475, 385 5 minutes Osmond Classrooms 341, 152 5 minutes Life Sciences 186 2 minutes Wartik Auditoriums 171, 153 4 minutes * > 15 smaller classrooms within 6 minutes’ walk, (50-150 seats)

Penn State Campus Beaver Stadium • Tuesday Banquet Tailgate Party and Old-Fashioned Ice Cream Social and Sock-Hop Nittany Lion Inn •Council Meetings •Banquets Banquet & Social Venues Alumni Center •Evening Mixers

Social Events Walk Time to Venue Eisenhower Beaver Stadium Tuesday Night Banquet* 15 minutes Mt. Nittany Club All Sports Museum * Tailgate Party w/ Old-Fashioned Ice Cream Social & Sock Hop Hintz Alumni Building For Evening Mixers 12 minutes

Hintz Alumni Center Evening Mixers: • 400 Indoors • 400 Patio Seating

Beaver Stadium Tuesday Night Banquet - Tailgate Party and Old Fashioned Ice Cream Party and Sock-Hop Nittany Club Sports Museum

Posters, Exhibits & Socials Walk Time to Venue Capacities Eisenhower Hetzel Union Building (HUB) 5 minutes Alumni Hall Posters up to 550 HUB Eateries Seating for 900 White Gym Exhibits 7 minutes Nittany Lion Inn 15 minutes Ballroom Banquets up to 500 3 Banquet Rooms Banquets up to 160 4 Meeting Rooms Banquets up to 100

Catering Penn State has a full-service catering company on campus for breaks and meals. We also have our own bakery which supplies Java Co.

Hotels Nittany Lion Inn •Council Meetings •Banquets Banquet & Social Venues

Nittany Lion Inn The Nittany Lion Inn is a gracious, colonial style hotel right on- campus. A 15 minute walk to ASV sessions A National Trust historic hotel

Nittany Lion Inn • For Banquets & Council Meetings • 220 Sleeping Rooms A National Trust historic hotel

Hotel Room Blocks Hotel Rooms Rates Per Night* Atherton Hotel 75 $90 - 6/18; $79 - 6/19-6/21 Courtyard Marriott 40 $99 Days Inn 100 $77 single / $87 double Hampton Inn 50 $79 Hilton Garden Inn 30 $89 single / $99 double Nittany Lion Inn 120 $99 single / $109 double Penn Stater 100 $99 single / $109 double The Ramada Inn 50 $79 *Not including tax. All hotels have set aside some rooms for 6/17/05.

Penn Stater 2 mi from campus > Nittany Lion Inn Hampton Inn Atherton Days Inn Hilton Garden Inn Courtyard Inn Ramada Inn

Conference Center • 2 miles From Campus • 300 Luxury Rooms

Exhibits

Penn State Campus Main Presentation Sites: < Eisenhower Auditorium (2,500)

Downtown State College flanks the south side of campus, a five-minute walk from campus housing, and a 12 minute walk from Eisenhower Auditorium.

MEALS ON-CAMPUS Breakfast $ 5.75 Lunch $ 8.25 Dinner $10.00 Banquet $45.00 HOUSING ON-CAMPUS * Single Room in Eastview Terrace $57.00/night Double Room Nittany Suites $40.00/night * Includes Breakfast

Budget INCOME 1200 1400 1600 Description Fee 1200 Total 1400 Total 1600 Total Variable Variable Variable Core Meeting Registration Member, Early Fee $ 240.00 $ 112,800.00 $ 120,000.00 $ 144,000.00 470 500 600 Member, Full Fee $ 290.00 $ 17,400.00 $ 23,200.00 $ 27,550.00 60 80 95 Non-member, Early Fee $ 380.00 $ 66,500.00 $ 76,000.00 $ 85,500.00 175 200 225 Non-member, Full Fee $ 435.00 $ 19,575.00 $ 23,925.00 $ 26,100.00 45 55 60 Student, Early Fee $ 170.00 $ 51,850.00 $ 70,550.00 $ 77,350.00 305 415 455 Student, Full Fee $ 225.00 $ 9,000.00 $ 10,125.00 $ 12,375.00 40 45 55 Guest $ 50.00 $ 1,750.00 $ 1,750.00 $ 2,000.00 35 35 40 Speaker $0.00 $ - $ - $ - 25 25 25 Complimentary $0.00 $ - $ - $ - 45 45 45 $ - Parking Permits $ 60.00 $ 18,000.00 $ 21,000.00 $ 24,000.00 300 350 400 Core Meeting Registration Total $ 296,875.00 $ 346,550.00 $ 398,875.00 1200 1400 1600 Other Income Satellite Symposia $ 55.00 $ 17,875.00 $ 22,000.00 $ 26,125.00 325 400 475 Vet & Plant Luncheons $ 25.00 $ 3,125.00 $ 4,375.00 $ 5,000.00 125 175 200 Tuesday Banquet $ 50.00 $ 37,500.00 $ 42,500.00 $ 46,250.00 750 850 925 Banquets - Veterinary and Medical $ 45.00 $ 4,500.00 $ 5,400.00 $ 7,200.00 100 120 160 Exhibitors $ 600.00 $ 36,000.00 $ 36,000.00 $ 36,000.00 60 60 60 Publishers $ 150.00 $ 900.00 $ 900.00 $ 900.00 6 6 6 Local Sponsorship $ 5,000.00 $ 5,000.00 $ 5,000.00 $ 5,000.00 1 1 1 Parking Permits $ 20.00 $ 20,000.00 $ 24,000.00 $ 26,000.00 1000 1200 1300 Other Income Total $ 124,900.00 $ 140,175.00 $ 152,475.00 TOTAL INCOME $ 421,775.00 $ 486,725.00 $ 551,350.00 5962 6727

EXPENSE Cost Per Cost Per Core Meeting Expenses 1200 Total 1400 Total 1600 Total Person Person Staff Assistants $ 576.00 672 $ 768.00 Registration Clerks $ 576.00 672 $ 768.00 Staff Support $ 1,152.00 $ 1,344.00 $ 1,536.00 Telephone/Fax $ 1,000.00 $ 1,100.00 $ 1,200.00 Postage $ 2,000.00 $ 2,100.00 $ 2,200.00 Office Communication $ 3,000.00 $ 3,200.00 $ 3,400.00 Supplies $ 4,800.00 $ 5,600.00 $ 6,400.00 $4 Copying $ 2,400.00 $ 2,800.00 $ 3,200.00 $2 Posterboards & Set-up Labor $ 9,000.00 $ 9,400.00 $ 9,500.00 Executive Bags $ 8,820.00 $ 10,290.00 $ 11,760.00 7.35 Name Badge Holders $ 2,016.00 $ 2,352.00 $ 2,688.00 1.68 Printing for Drink Tickets & Signage $ 1,000.00 $ 1,000.00 $ 1,000.00 Materials & Production $ 28,036.00 $ 31,442.00 $ 34,548.00 Brochures $ 1,020.00 $ 1,020.00 $ 1,020.00 Bookmarks $ 271.81 $ 271.81 $ 271.81 Note Pads $ 1,933.00 $ 1,933.00 $ 1,933.00 Pens $ 179.05 $ 179.05 $ 179.05 Marketing Design $ 300.00 $ 300.00 $ 300.00 Web Site Design & URL $ 500.00 $ 500.00 $ 500.00 Poster $ 1,000.00 $ 1,000.00 $ 1,000.00 Marketing $ 5,203.86 $ 5,203.86 $ 5,203.86 Lodging $ 1,000.00 $ 1,000.00 $ 1,000.00 Accommodations & Travel $ 1,000.00 $ 1,000.00 $ 1,000.00 ` Planning Meals & Breaks $ 500.00 $ 500.00 $ 500.00 Planning Travel $ 5,000.00 $ 5,000.00 $ 5,000.00 Planning $ 5,500.00 $ 5,500.00 $ 5,500.00 HUB Facilities (Posters, 2 Auditoriums) $ 12,000.00 $ 12,000.00 $ 12,000.00 Eisenhower Auditorium (Main Venue) $ 11,000.00 $ 11,000.00 $ 11,000.00 Beaver Stadium (Tuesday Banquet) $ 3,000.00 $ 3,000.00 $ 3,000.00 Hintz Alumni Center (Mixers) $ 1,500.00 $ 1,500.00 $ 1,500.00 Meeting Facilities $ 27,500.00 $ 27,500.00 $ 27,500.00

1200 1400 1600 Expenses continuedb Fixed Cost 1200 Total 1400 Total 1600 Total Variable Variable Variable Breaks (1 per day at $4.00 pp for 5 days) $ 20.00 $ 24,000.00 $ 28,000.00 $ 32,000.00 1200 1400 1600 Welcome Reception $ 12.00 $ 14,400.00 $ 16,800.00 $ 19,200.00 1200 1400 1600 Luncheons (Plant, Vet., Med. Councils) $ 20.00 $ 2,500.00 $ 3,500.00 $ 4,000.00 125 175 200 Tuesday Banquet $ 48.00 $ 36,000.00 $ 40,800.00 $ 44,400.00 750 850 925 Banquets - Veterinary and Medical $ 40.00 $ 4,000.00 $ 4,800.00 $ 6,400.00 100 120 160 President's Dinner $ 35.00 $ 2,800.00 $ 3,500.00 $ 5,250.00 80 100 150 3 Evening Mixers ($9 pp each) $ 27.00 $ 13,500.00 $ 15,525.00 $ 16,875.00 500 575 625 Council Meetings (2) $ 35.00 $ 2,100.00 $ 2,100.00 $ 2,100.00 60 60 60 Thank You Reception $ 35.00 $ 1,400.00 $ 1,400.00 $ 1,400.00 40 40 40 Meals & Breaks $ 100,700.00 $ 116,425.00 $ 131,625.00 Equipment Rental: Tents, Chairs, Tables $ 12,000.00 $ 14,000.00 $ 16,000.00 AV including Technicians $ 30,000.00 $ 35,000.00 $ 40,000.00 AV & Equipment Rental $ 42,000.00 $ 49,000.00 $ 56,000.00 Credit Card Charges 0.02 $ 4,320.00 $ 5,040.00 $ 5,760.00 900 1050 1200 Parking Permits $ 16.00 $ 16,000.00 $ 19,200.00 $ 20,800.00 1000 1200 1300 Bus $ 1,000.00 $ 1,000.00 $ 1,000.00 Vans $ 1,000.00 $ 1,000.00 $ 1,000.00 Phones or Walkie-talkies $ 1,000.00 $ 1,000.00 $ 1,000.00 Transportation& Communication $ 18,000.00 $ 21,200.00 $ 22,800.00 Entertainment $ 5,000.00 $ 5,000.00 $ 5,000.00 DIRECT EXPENSES SUBTOTAL $ 237,091.86 $ 266,814.86 $ 294,112.86 Contingency 7.00% $ 16,596.43 $ 18,677.04 $ 20,587.90 Variable Conference Fee $ 48.00 $ 57,600.00 $ 67,200.00 $ 76,800.00 Fixed Conference Fee $ 3,400.00 $ 3,400.00 $ 3,400.00 Conference Management $ 61,000.00 $ 70,600.00 $ 80,200.00 TOTAL BUDGETED EXPENSES $ 314,688.29 $ 356,091.90 $ 394,900.76 BALANCE = Income - Expenses $ 107,086.71 $ 130,633.10 $ 156,449.24

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