Search Box Optimization White Paper by YourProfitWeb

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Information about Search Box Optimization White Paper by YourProfitWeb
Marketing

Published on March 15, 2014

Author: yourprofitweb

Source: slideshare.net

Description

Search Box Optimization allows an individual or company to control all (10) of the search results on the front page of Google, Bing, Yahoo, YouTube or Amazon.

About Search Box Optimization (SBO) SBO is probably something that you have probably never heard of. This is because we are the only company doing this (that we know of). Utilizing the search box (the most used part of the search engine) to shape user's search patterns and behaviors is now a reality. Our company is founded on the simple principle of providing its clients with sound strategies that produce quantifiable results. Read on to learn more about our latest innovation. Everything Starts with a Search! When we use the Internet many of us start with a search. Typing in your search query into the search box is what we do to find the things we are looking for. Whether it's insurance quotes, or a gift for Mother's day, we can usually find what we're looking for in a couple of searches. Think if you could influence someone's search before the ever see results from competitors.

Local Business Searches Whether you are an attorney, plastic surgeon, kitchen remodeler, a Chiropractor, Pest Control specialist or any other type of small business, you can now get the upper hand in 30-45 days instead of 3-6 months which is what traditionally takes SEO Specialists to get you to the front page of Google. Many times it takes much longer for competitive markets. Now you have an unfair advantage over your competition who have probably spent tens of thousands of dollars to be there. With our new SBO system, you can attract customers to your website before they even see your competition. Commerce Related Searches Online companies are also experiencing a huge advantage by having their company name show up when typing in the most competitive keywords for their market. Not only is this a brand building opportunity, but it also is shaping the way people search on the Internet by introducing your company to them even before they finish typing. This could truly be a game changer for your market! When people click on the keyword with your company after it, all 10 organic listings will be owned by you, so it's virtually impossible for them to go anywhere else but to one of your website pages, Facebook page, or other listings you may have for your company.

Reputation Management The SBO Platform is the fastest reputation repair program available today. Within 30-45 days of the commencement of the program, favorable information will populate the drop down or SBO function of the designated search engine, eliminating the presence of negative or adverse content from this source or promoting a company to the top for a dominating exposure to their targeted audience. The Internet has emerged over the past decade to become an important informational resource, eclipsing television, print, and radio mediums in venues that have traditionally not been reliant upon that medium to influence or reflect public opinion. For example, in 2012, approximately 93% of registered voters in the United States sought information concerning the Presidential candidates on the Internet prior to voting. Its dominance as an informational resource is not limited to matters of broad public or political interest; in 2012 approximately 98% of all U.S. employers conducted internet based background checks on prospective job candidates as a first step in the applicant's screening process. Further, in 2012 there were millions of distinct searches for information concerning individuals who were neither public officials nor celebrities. To the extent that Internet content is unregulated, it has become the forum of choice for individual and business assaults on reputation. Further, given the relative level of anonymity that exists with respect to such negative commentary, adverse content tends to be less accurate and more salacious. As a result, reputation management has become vital to a greater number of individuals and businesses in the United States. Given the limited scope of the majority of specific individual or business queries with respect to a given keyword search, positioning favorable information on the first two or three search pages is the most common method of reputation management on the internet. Although this method is highly effective with respect to the content appearing on the individual search pages, it has no impact on the "Google Suggest" or "drop down" features of most search engines.

The SBO Platform The SBO platform represents the next generation in online marketing and reputation management and reflects our ongoing commitment to consistently provide its clients with access to the most effective cyber tools available in the industry. Based on statistical data produced by the search engine Google, approximately 71% of distinct keyword searches on the Internet select the "drop down" impression supplied by the SBO function. Historically however, the ability to effectively influence or manage this function had not been possible.... until now! In 2012, we developed a solution that would facilitate the inclusion of favorable client information within the SBO function. Throughout 2012, we tested the new platform ultimately achieving an unprecedented 100% level of success. Unavailable from any other competitor in the industry today, the SBO Platform further differentiates Rainmaker Ops as the leader in the Authority manufacturing & reputation management industry as well as commerce driven solutions. To learn more about the SBO Platform and how your company to increase sales or improve a customer's reputation, please call us today at (315) 926-5034

SBO FAQ's 1. Q. How long does this take? A. Because we are totally dependent on Google and their updates (which they sometimes skip) it is currently taking between 30-45 days to show top results. 2. Q. Will my competition beat me out? A. No, we are the only company (that we know of) who is doing this. We do not compete on terms and this is not an auction. This is a first-come-first-served process. The second one to market is the first loser. As long as you keep paying for this process, you have the exclusive rights to your keyword. 3. Q. Can this process hurt my website? A. No, Because this process does not use anything that directly points to your website, this is a very safe process. We use Google's best practices to obtain these results. Unlike SEO which uses linking that points directly to your website, this does not have anything to do with your website or blog, which means your website cannot be penalized for anything to do with this process. 4. Q. Do you need to modify my website? A. No, no changes are necessary to your website. 5. Q. Does this really work? A. A local construction company utilized this method to bring in $125k more business in the first 7 days alone. Yes...it works. 6. Q. Cant I just get my own SEO guy to do this? A. No, Many have tried, and many have failed. This process took over a year of intense testing and tweaking by some of the world's top minds with a cost of over $100,000 before it was perfected. 7. Q. Why not just do PPC? A. For many industries, PPC can be overwhelmingly expensive. For instance a single click for "AC Repair Phoenix" can cost anywhere from $43 to $61 each. For "Bankruptcy Attorney Dallas" each click will set you back $61. This is just crazy. This is a much more affordable solution in many cases. 8. Q. Is this for everyone? A. No, this works best with local keywords that have a PPC value of $15 or more and have at least 100 searches per month (Find this on Google's Keyword Tool). This is where we can save them some serious money. As an example, HVAC clicks are currently going for $43-$60/click, Personal Injury Lawyer clicks are between $145-$165/click. There are many more, but these tend to get the greatest value from this process. If you have any questions on this, please feel free to call: Andrew Wroblewski (315) 926-5034

9. Q. How does this work? A. It works very well (smile) WE GUARANTEE IT!

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