Search Becomes Display

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Information about Search Becomes Display
Technology

Published on August 17, 2009

Author: jonathanmendez

Source: slideshare.net

Description

Presentation at Search Engine Strategies San Jose 09.

Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC SEARCH BECOMES THE DISPLAY OS

Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC

Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC Twitter: @jonathanmendez Blog: Optimize & Prophesize

Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC

Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC THE GOLDEN TRIANGLE

Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC

Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC THE GOLDEN SHOWER

Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC

Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC On June 18 th 2009 a link from Yahoo’s homepage to this page on NYTimes.com generated 9M page views in only 2 hrs. ATTENTION DEFICIT DISORDER

Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC

Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC SEARCH SAVES! INTENT SEGMENTATION CREATIVE BUYING CAMPAIGN MANAGEMENT

Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC

Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC INTENT PERFORMANCE DATA CPX Display “Search” OS

Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC

PERFORMANCE

DATA

CPX

Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC SEGMENTATION DIFFERENTIATED AUDIENCE CURRENT BEHAVIOR Display “Search” OS

Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC

DIFFERENTIATED

AUDIENCE

CURRENT BEHAVIOR

Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC CREATIVE TARGETED DYNAMIC SELF SERVE Display “Search” OS

Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC

TARGETED

DYNAMIC

SELF SERVE

Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC BUYING BID & RTB EXCHANGES AUTOMATED Display “Search” OS

Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC

BID & RTB

EXCHANGES

AUTOMATED

Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC CAMPAIGN MGMT LOW MINIMUM NO SWITCH $ OPTIMIZATION Display “Search” OS

Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC

LOW MINIMUM

NO SWITCH $

OPTIMIZATION

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