Search and Usability

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Information about Search and Usability
Technology

Published on December 13, 2008

Author: cre8pc

Source: slideshare.net

Description

Creating Momentum With Organic SEO and Persuasive Usability Heuristics

Chicago SES 2008

Chicago SES December 9, 2008 SEO and Usability Two Wins for the Price of One Kim Krause Berg Usability Consultant to SEO’s UsabilityEffect.com Cre8pc.com Cre8asiteforums.com Akesana.com Cre8tiveFlow.com IdealTeamWork.com Copyright Cre8pc.com

SEO and Usability

Two Wins for the Price of One

Kim Krause Berg

Usability Consultant to SEO’s

UsabilityEffect.com

Cre8pc.com

Cre8asiteforums.com

Akesana.com

Cre8tiveFlow.com

IdealTeamWork.com

Creating Momentum With Organic SEO and Persuasive Usability Heuristics Optimizing the relationship between Findability (Search) and Engagability (Persuasive Design) Copyright Cre8pc.com

Optimizing the relationship between Findability (Search) and Engagability (Persuasive Design)

Heuristics Definition of Heuristics – Rules of Thumb; Guidelines The result of years of research into human computer interaction, online user behavior, user generated feedback and user testing. We will focus on: Credibility Authenticity Validation (of Findability) Value Proposition (What’s in it for your site visitors?) Copyright Cre8pc.com

Definition of Heuristics – Rules of Thumb; Guidelines

The result of years of research into human computer interaction, online user behavior, user generated feedback and user testing.

We will focus on:

Credibility

Authenticity

Validation (of Findability)

Value Proposition (What’s in it for your site visitors?)

Why Momentum? Copyright Cre8pc.com

Who, Where, What, Why, When & How? Today? Homepage Love 1. Who 2. Where 3. What Someday? The other guys… Copyright Cre8pc.com

Today?

Homepage Love

1. Who

2. Where

3. What

Someday?

The other guys…

Copyright Cre8pc.com What do these thingys do? ? Who is the site for? ? What does it do? ?How long has it been in business? If I click this, will I die? ? Where is the company located?

Copyright Cre8pc.com In image, not text Who? Only in logo, not repeated in content. Not reinforced. Where? No idea! Order from anywhere? What? Guitars sure, but why? For whom? What’s in it for ME if I buy from you?

Who? Who are you (who is the “we”, “my”) Who is company? Logo is not enough. Who are your targeting? Investors, young people, global, one gender, age, buyers, sellers. Put info in text, alt attributes, anchor text, footers, link labels Copyright Cre8pc.com Use keywords in your content to answer Who?

Who are you (who is the “we”, “my”)

Who is company? Logo is not enough.

Who are your targeting? Investors, young people, global, one gender, age, buyers, sellers.

Put info in text, alt attributes, anchor text, footers, link labels

Where is your company located? (Local search [ keyword your town, state, country ]! Link to directions [ insert keyword ]) Where are the specials? (Are they in the [ insert keyword ] section?) Where is your [ insert keyword name of newsletter ] registration? Where is the bookings application? (“Book your [ keyword trip to keyword ] today”) Where is customer service? [“Visit company name Customer Service here” ] or [ call to action prompt to “Call Acme Property Management today”] $$ If people are searching for “Football cleats in Happytown”, make sure “Happytown” is indicated near the header to validate the search result. Copyright Cre8pc.com Where?

Where is your company located? (Local search [ keyword your town, state, country ]! Link to directions [ insert keyword ])

Where are the specials? (Are they in the [ insert keyword ] section?)

Where is your [ insert keyword name of newsletter ] registration?

Where is the bookings application? (“Book your [ keyword trip to keyword ] today”)

Where is customer service? [“Visit company name Customer Service here” ] or [ call to action prompt to “Call Acme Property Management today”]

$$ If people are searching for “Football cleats in Happytown”, make sure “Happytown” is indicated near the header to validate the search result.

What [ insert keywords ]do you offer? What kind of specials? What’s in it for me? (Value proposition) What awards have you won? What is your next event? Do you have a text, keyword oriented tagline with the “What” answered?) Copyright Cre8pc.com What?

What [ insert keywords ]do you offer?

What kind of specials?

What’s in it for me? (Value proposition)

What awards have you won?

What is your next event?

Do you have a text, keyword oriented tagline with the “What” answered?)

Usability heuristic evaluations help SEO’s focus on your clients’ target market. Copyright Cre8pc.com

Thank you  Copyright Cre8pc.com http://twitter.com/kim_cre8pc [email_address]

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