Sean's Evaluation Question 2

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Information about Sean's Evaluation Question 2
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Published on March 10, 2014

Author: boxingseany

Source: slideshare.net

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How effective is the combination of your ancillary products and music video?

Evaluation Question 2 How effective is the combination of your ancillary products and music video?

Our Music Video is the product that connects all three. Many of the images on the other products are drawn from stills of our video. Almost all of those on the digi-pak are derived from the video itself with no outside influence. This is a frequent shot and is not used on any of our other products but is simply to demonstrate and represent our music video as it is simpler than uploading the video again. Almost all images on all three products are drawn from here and this shows the wide variety that we had to choose from in terms of our shots.

This is our digi-pak. This clearly uses direct imagery from both the Advert and the Music video. This is a good use of cross media convergence. It allows us to use the images several times in different contexts and they will never look out of place. The red arrow points to the exact image that was used on our advert and the green arrows point to all the images that were used at all from our music video.

You will recognise this image from the digi-pak. This was our advert and as you can see, we used the name of the track as the name of the album. We used icons from music websites and institutions as well as fake quotes and reviews from music magazine “The Rolling Stone". This is the most unique of the three as it only shares one image with the other two products and the rest is exclusive.

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