Screen interaction - EF (English Town)

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Information about Screen interaction - EF (English Town)
Technology

Published on February 24, 2014

Author: ScreenInteraction

Source: slideshare.net

Description

Case presentation of "English Town" for EF

Kundcase Gamification både mer motiverande och lönsamt Kund EF Tjänster Product Development & User Insight Affärsområde User Experience För mer information Reza Assareh Business Director Tel: +46 70 68 50 192 Mejl: reza.assareh@screeninteraction.com 1

Sedan starten 1996 har Englishtown vuxit till att bli världens största sociala e-learningplattform. Men en social plattform är enbart social så länge användarna finns där. För att få dem att fullfölja kurserna behövdes betydligt mer än en omdesign av sajten. När EF bad oss designa om Englishtown var det för att lösa ett specifikt problem. Stora mängder användare kom till sajten, registrerade sig, men fullföljde inte utbildningsplanen. Vi upptäckte snart att de riktiga problemen låg bortom vad en omdesign kunde lösa. Tjänsten motiverade inte studenterna, inlärningströskeln var hög, och varken funktioner eller grafiska element användes på ett konsekvent sätt. För att vända trenden tog vi inspiration från spelvärlden och byggde om plattformen baserat på gamification – spelmoment. 2

Omdesign blev till verklig nytta Istället för att erbjuda en utbildning där allt var tillgängligt redan från början skapade vi ett incitamentsystem. Studenternas utveckling gav poäng som de sedan kunde använda för att låsa upp nya studienivåer. Utöver grundpaketet kunde de sedan välja att köpa till kompletterande och mer djuplodande utbildning. Resultatet blev en mer motiverande plattform som gav EF ytterligare inkomstkanaler. Vid överlämningen utbildade vi även deras egna designers i det nya konceptet och hur de kunde vidareutveckla det inom företaget. Arbetet gav även EF en djupare förståelse för UX och användbarhet och fick dem att starta fler projekt för att öka studenternas motivation. Vi blev väldigt imponerade av Screen Interactions unika kombination av affärsförståelse och förmåga att översätta detta till attraktiva designlösningar. Product Director, EF English First 3

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Om EF English First EF är världens största privata utbildare med 35 000 anställda och 450 skolor i över 50 länder. Företaget grundades 1965 i Sverige av Bertil Hult. 5

Level Level Unit 2 Reza Assareh Goals: Unit 1 Unit name Y Unit 2 View Unit View Unit View Unit View Unit View Unit View Unit At the Restaurant Unit 3 Unit name X Unit 4 Unit name X Unit 2 Reza Assareh Unit name Y Unit 1 Goals: Unit 2 View Unit View Unit At the Restaurant Unit 3 Unit name X Unit 4 Unit name X Unit 3 5/5 1/6 2000p 2000p 2000p 2 000p / 6 000p Lesson Y 5/5 Lessons: Lesson Y Lesson Y 2000p Food & Drinks Ask for the Bill Ordering Food 0/6 0/5 0/5 0/5 1/6 2000p 2000p 2000p 2000p 2000p 2000p 2000p 5/5 Lesson Y 0/6 5/5 Lesson Y Lesson Y 2000p Lessons: Lesson Y 0/6 Lesson Y Lesson Y 0/6 0/6 0/6 0/5 2000p 2000p 2000p 2000p Lessons: Dinner conversation Lesson Y Lesson Y Lessons: Lesson Y Unit 3 5/5 1/6 2000p 2000p 2000p 2000p 2 00p / 6 000p Lesson Y 5/5 5/5 Lessons: Lesson Y 1/6 2000p 2000p 2000p 2000p Lesson Y 0/5 0/5 5/5 Lesson Y Ask for the Bill Ordering Food Lessons: Food & Drinks 0/6 2000p 2000p 2000p Dinner conversation 0/6 0/5 Lesson Y 2000p Lesson Y Lesson Y 0/6 0/6 0/6 2000p 2000p 2000p 2000p 0/6 Lesson Y Lesson Y Lessons: Lesson Y Lesson Y 0/5 Lessons: Lesson Y Unit 2 Reza Assareh Goals: Unit 1 Unit name Y Ordering Food Steps: Level Elementary Lessons: Lesson Y Final Task name How much should I take? Task name 2 Task name 3 Task name 4 Unit 3 200p 200p 200p Unit 3 200p 1 500p / 6 000p START STEP START STEP START STEP Take pre-test 1 500p / 6 000p 5/5 1/6 5/5 250p 0/5 250p Ordering Food 0/5 250p 250p 0/5 0/6 0/6 1 000p 0/6 0/6 0/6 0/5 0/6 Lesson Y Lesson Y Lesson Y Lessons: Lesson Y Lesson Y Lesson Y Lesson Y Lessons: Dinner conversation Food & Drinks Ask for the Bill Lessons: Cras mattis consectetur purus sit amet fermentum. Lesson Y 1/6 Lorem ipsum dolor sit this lesson, you areadipiscing elit. how to order food in a restaurant. To order In amet, consectetur going to learn Donec ullamcorper nulla non will need to know the following: Lesson Y 5/5 food, you metus auctor fringilla. Fusce dapibus. • Vocabulary for the parts of a meal, like appetizer and main course. 5/5 • Expressions for ordering food, like “I’llLesson Y steak.” have the • Modals used to ask questions, like “Could I have some water?” Unit 2 1 At the Restaurant Introduction to the Movie 4 vocabulary activities 4 Grammar Step 5 grammar activities 3 Expressions Step 1 movie activitie Cras mattis consectetur purus sit amet fermentum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. 2 Vocabulary Step Donec ullamcorper nulla non metus auctor fringilla. 4 vocabulary activities Fusce dapibus. Unit 3 Unit name X Cras mattis consectetur purus sit amet fermentum. Ordering Food (Final Task) Lorem ipsum dolor sit amet, consectetur adipiscing elit. 4 final activities Donec ullamcorper nulla non metus auctor fringilla. Fusce dapibus. Unit 4 Unit name X Lesson Y Unit 2 1 2 3 4 Steps: Final Task name 1 How much should I take? 2 Task name 2 3 Task name 3 4 Task name 4 Steps: 2 What is the time? 3 Task name 3 4 Task name 4 Final Task name Steps: 1 My name is... Final Task name 1 How much should I take? 2 Task name 2 3 Task name 3 4 Task name 4 Steps: - Learning to play a card game - Interviewing a sportsperson - Voting for a sports center program - Giving instructions to play a game Learning points: At the Restaurant Elementary Cras mattis consectetur purus sit amet fermentum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ullamcorper nulla non metus auctor fringilla. Fusce dapibus. Unit view Unit: At the Restaurant Elementary > At the Restaurant Lessons: In this lesson, you are going to learn how to order food in a restaurant. Ordering Food Lesson details Cras mattis consectetur purus sit amet fermentum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ullamcorper nulla non metus auctor fringilla. Fusce dapibus. Ask for the bill Lesson details Food & Drinks Lesson details Cras mattis consectetur purus sit amet fermentum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ullamcorper nulla non metus auctor fringilla. Fusce dapibus. Cras mattis consectetur purus sit amet fermentum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ullamcorper nulla non metus auctor fringilla. Fusce dapibus. Dinner conversation Lesson details Unit: At the Restaurant Learning points: Level 3 Total score: At the Restaurant Elementary Level Elementary Tasks: - Learning to play a card game - Interviewing a sportsperson - Voting for a sports center program - Giving instructions to play a game Ordering Food Elementary > At the Restaurant Lessons: Ordering Food 1 movie activitie 1 Introduction to the Movie Lesson details Steps: 5 grammar activities Final Task name Final Task name Final Task name Final Task name 250p 250p 1 000p 1 How much should I take? 2 Task name 2 3 Task name 3 4 Task name 4 Tasks: 1 How much should I take? 2 Task name 2 3 Task name 3 4 Task name 4 Tasks: 1 My name is... 250p 2 What is the time? 3 Task name 3 250p 4 Task name 4 Tasks: 4 Task name 4 In this lesson, you are going to learn how to order food in a restaurant. To order 1 How much should I take? Cras mattis consectetur purus sit amet fermentum. Lorem food, you will need to know the following: ipsum dolor sit amet, consectetur adipiscing elit. Donec of a meal, 2 Task name 2main course. • Vocabulary for the parts like appetizer and ullamcorper nulla non metus auctor fringilla. Fusce dapibus. • Expressions for ordering food, like “I’ll have the steak.” 3 Task name 3 • Modals used to ask questions, like “Could I have some water?” 2 Vocabulary Step 3 Expressions Step Cras mattis consectetur purus sit amet fermentum. Lorem 4 vocabulary activities ipsum dolor sit amet, consectetur adipiscing elit. Donec ullamcorper nulla non metus auctor fringilla. Fusce dapibus. Ask for the bill 4 vocabulary activities Ordering Food (Final Task) 4 Grammar Step Lesson details Food & Drinks Lesson details 4 final activities Cras mattis consectetur purus sit amet fermentum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ullamcorper nulla non metus auctor fringilla. Fusce dapibus. Cras mattis consectetur purus sit amet fermentum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ullamcorper nulla non metus auctor fringilla. Fusce dapibus. Dinner conversation Lesson details 5 500/6 000p Unit 3 Take pre-test Introduction to the Movie Start You are going to watch a movie in which customers order food in a restaurant. You will also answer some questions afterwards. Pay close attention to the language that the customers use to order food. 250p Minimum complete 4 of 6 to pass! 6 reading activities Activity view Step: How much should i take? Activity 2 of 6 View My Answers Try Again Quit this step Next Cras mattis consectetur purus sit amet fermentum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ullamcorper nulla non metus auctor fringilla. Fusce dapibus. View Correct Answers Completed view Completed: How much should i take? Question 1 Question 2 Question 3 Question 4 Question 5 1/6 Question 6 Total Completed view +500p 5/6 YOU’VE PASSED! Completed: How much should i take? Question 1 Question 2 Question 3 Question 4 Question 5 Question 6 Total 0 1 2 6/6 Completed: How much should i take? Question 1 Question 2 Question 3 Question 4 Question 5 Question 6 Total Try again! Try again 1 500p / 6 000p Unit 3 Unit 3 Back to Lesson Cras mattis consectetur purus sit amet fermentum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ullamcorper nulla non metus auctor fringilla. Fusce dapibus. 2 000p / 6 000p You’ve passed! Try again Unit 3 Back to Lesson Cras mattis consectetur purus sit amet fermentum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ullamcorper nulla non metus auctor fringilla. Fusce dapibus. 2 000p / 6 000p Outstanding! Try again Back to Lesson Cras mattis consectetur purus sit amet fermentum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ullamcorper nulla non metus auctor fringilla. Fusce dapibus. 6

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