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School Branding Presentation

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Information about School Branding Presentation

Published on March 2, 2009

Author: buckersphere

Source: slideshare.net

Description

Presentation to Chamberline Art College
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Branding Chris Buckley Group Planning Director Lawton Communications Group

 

Car?

Trainers?

A country?

‘ Brand is the consumer’s idea of a product’ David Ogilvy

Things to think about Brands are a set of values and associations – what you think and feel about something Brands have visual elements that work with a ‘tone of voice’ to create brand personalities – logos, designs and a way of talking to you Products can be easily copied. Brands are timeless – it’s not the technology that makes APPLE a brilliant brand

 

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