Schema.org and Semantic Tech - SMX West 2013

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Information about Schema.org and Semantic Tech - SMX West 2013
Technology

Published on March 12, 2013

Author: MatthewBrownPDX

Source: slideshare.net

Description

My slides from the Schema 201 session at SMX West 2013.

Matthew Brown Head of Special Projects SEOmoz (in Portland!) Twitter: @MatthewJBrown Slideshare: MatthewBrownPDXhttp://www.portlandground.com/archives/2003/05/steel_bridge_an.php

What types of rich snippets does Google support? Bookmark This!

How do to each one? SEOGadget has you covered - Bookmark This!

How do I troubleshoot rich snippets? Bookmark This!

“If your site has very few pages, or very few pages with marked-up structured data, it may not be picked up by the rich snippets system.”There are non-obvious things you may need to troubleshoot

All else fails? Try Google’s mystery form: Bookmark This!

Data Highlighter: What does it do?

But! Not as reliable as markup code, and only Google can see it

Breadcrumbs, and…um..more breadcrumbsWhat do Bing SERP snippets look like?

Inventory status, Review stars, authorship snippet, breadcrumbs, prices, sharesGoogle search for the same query

At least there’s this? (Come on now, Bing)

Facebook: Graph Search and Open Graph@MatthewJBrown #SMX #23C

When does Graph Search roll in Open Graph?

FB Open Graph API search: Bookmark This!

http://developers.facebook.com/docs/opengraphprotocol/Remember Open Graph Actions?

New OG Action Opportunities - More info!

Use OG markup to optimize from start to finish

Everything just got bigger on FB - More Info!

There are many languages and vocabularies for structured data

To get started, focus on Schema.org and Open Graph

The Good Relations blog for ecommerce markup: Bookmark This!

Want to check semantic markup stats? Bookmark This!

@MatthewJBrown #SMX #23C

Breadcrumbs (Competition: Easy)

Events (Competition: Medium, but KG potential)

Recipes (Competition: BRUTAL)

Music (Hard, but can get KG query clicks)

People (easy, but don’t often appear)

Products (Medium) – Reviews: (Hard)

Application Search (competition level: MED)

Only 1,620 domains using Schema for hotels! 655 for restaurants, 435 for auto dealers

Yes. We’ve seen up to 70% growth in CTR

Come on over to the Knowledge Graph session!

#smx presentations

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